Led by returning youths, regular village resources have been transformed into popular gold tourist villages. Wei sun-lang
The mountain city zhouning, the wind is clear and green. In the carp creek area of pugen town, a creative space has been adapted from the old house, and the “90s” girl, huang xue qi, is busy cleaning up new creative products. Carp dolls, refrigerator stickers, key buttons, etc., are home-grown objects that attract tourists. "the hottest carp-brook refrigerator can sell hundreds a day in the hot season." she laughed. Five years ago, she was the white collar of a designer in shenzhen. Today, she is the founder of the “garly” creation space and one of the young “new creators” of the scenery。
"it was zhou ning's good ecology that attracted me back to start a business." according to xue qi huang, this mountainous district, with an average of 800 metres above sea level, has 72. 96 per cent of forest cover and is known as the “natural oxygen bar”。
Ecology has become a tree, leading to the "gooses" and the "new swallows" branch, into green industries such as eco-agriculture, elites, creative workshops and the under-forest economy. The remote “eco-highlands” of the past are turning into a dynamic land for entrepreneurship。
However, ecological inference is only the first step. How can youth come to stay, develop and eventually change the countryside? Zhou ning's practice is an attempt to answer this dilemma shared by mountain districts。
Good ecology is the creation of a rich mine
“chou ning's high sea level, high day and night temperature, good quality, high sweetness of ripe grapes and the ability to avoid the surrounding peaks of the market and to be competitive in the market are the basis for our return to entrepreneurship.” during the period of cavity care, at xu wan, zhou ning county, and at the modern grape industry incubation base, the head of the department, seo wan, directed the workers to trim, while at the same time speaking about the purpose of starting a business。
As one of the “new farmers” of zhou ning's first return to the country to develop the grape industry, xu wan and deep-agriculture hill have, for more than 10 years, introduced more than 10 high-end varieties such as queen nina and flame lips, and built high-standard farming bases and industrial incubators. Today, his base produces 650 tons of high-quality grapes per year and forms an industry-wide chain layout。
Also attracted to zhou ning's ecology are the “foot of the rice village”, which has set up a video camera in the mountains of the country. Light up his short video account, cloudy tea mountain, sweet stream of water, wild vegetables with dew... Zhou ning's most plentiful pyrotechnic gas in the camera makes millions of internet friends eager。
The real name of “afeng mimura” is zolin feng. Three years ago, shen shangyu, a university student, resigned to work in the city and returned to the western pit village in the village of jibashi. They learn how to film their own clips, work with their potentials, optimize the content of their programmes, screen for quality material, and record zhou ning's foods and wind in beautiful images. In only two years, the rice village ah fong has harvested 250,000 fans, with a cumulative video broadcast of 300 million。
From the perspective of zolin peak, the ever-better ecological environment in the home is a “rich mine”. "the mountains are greener, the water is greener, and it's a big one." zorin feng smiled and said that every time he saw a comment from his netizens saying "i want to go to your home," he thought it was the right way。
From the city of zhouning to the town of zhou ning, it passes through the “winding valley hills” to the people's houses, with the mist surrounding the green hills, and the emblem buildings are mistook as mountain water rolls。
“chou prefers to have a good natural ecological environment, and every year from may to october, there is a boom season in which rooms are often scarce.” according to cai shubai, the head of the “chou valley residence”. He is from ningde pil, and several years ago his parents chose to live in zhou ning, to retire and enjoy the good ecology of the mountain city. In order to take care of him, he chose to go to zhou ning to start a business and to create a “gang valley house”。
In the process of optimization and upgrading, tsai xianbin follows hot spots, adding hot tea and cloud cafés to the encirclement, and enriches the cards. Today, it has become one of the most popular houses in the county。
Chain-wide policies to support youth entrepreneurship
Young people also have “growth problems” in the process of entering the country: lack of efficient and practical service platforms, lack of financial support in the early stages of entrepreneurship, and a gap between rural and urban public services
Zhou ning has shown a great deal of goodwill in order to ensure that young people enter the country to start their own businesses: he has put in place policies such as the ten measures to support young entrepreneurs in zhou ning county, which provide full-chain support to young entrepreneurs in terms of financial support, site security, technical services, financial credit, etc。
“young entrepreneurs are less worried and more motivated through chain-wide policy support. We want to be with you one step at a time, so that youth and fields can grow together." zhou ning county council, deputy minister of organizations, ye jianghong, said。
In the process of setting the policy on the ground, zhou ning county has been deepening the reforms of the “one-stop shop” and “one-stop shop in an efficient manner”, with intellectual property pledge financing, “free-of-charge” and other policies reaching straight-to-business enterprises; and has launched the “one-on-one” initiativeRural revitalizationSpecialized financial products, such as `resident' loans', are issued with loans in the amount of $5,772 million for business start-up guarantees; and further co-operation with the university of tsinghua and the university of south-central china are organizing training courses to enhance the capacity of start-up entrepreneurs。
“the county gave us home-to-door guidance for agricultural specialists, and organized a start-up entrepreneurship upgrading course, which allowed me to learn systematically about industrial operations and market expansion.” zheng linjiang, returning entrepreneur, said。
In 2019, zheng lin river returned to his village to set up a cooperative, which was established to grow potatoes, rice, etc., and successfully produce more than 500 acres of abandoned land. With the support of the policy, he has gradually overcome the challenges of high planting costs and narrow distribution routes, and has survived emergencies and pests. Today, cooperatives sell their products in shanghai, shenzhen, etc., leading to increased income for more than 100 rural families around them。
Also benefiting from the support of the chain-wide policy is the opening of the shingo of cloud one in powon. Building on the unique “magic culture” of carp creek, he transformed the ancient home into a comprehensive rural living space for residential rest, recreational socialization, cultural experience and entrepreneurial exchange。
“it was supposed to be a long `marathon' for the 100-year-old house to make a special people's home, and it was not expected that the government had set up a service class to provide full process guidance, from planning to opening, so that we could put more thought into grinding the service.” xu said。
With the support of youth talent stations and various entrepreneurship subsidies, cloud one has become a space for inspirational encounters among returning youth, with occasional salons and sharing sessions. Today, there are more than 10 creative youths, such as xu shih, in the carp creek area, who have opened houses, filmed and written to regenerate this traditional village。
"one with a pack" for a big cake
The return of young people has brought about not only the human spirit but also the destabilization of traditional concepts of rural development。
The founders were busy with the team. In 2024, he led the team in the creation of the residential home, which quickly opened up the market by matching the design and pro-people pricing of the aesthetic beauty of young people。
Unlike the traditional “back home shop”, zheng zheng brought back a whole new concept of development. He explores the “sharing together” model: his team is responsible for online orientation, operational guidance, branding, housing and offline hospitality. "i have the team and the resources, and the folks have the passion for houses and services to make cake together." zheng zheng zheng said。
In just one year, eight people joined, forming a cluster centred on the “standing to the hill”. The day of the opening of the cooperative mansion's business was full of guests, all of whom received an annual increase of not less than $50,000. During this year's “51st” period, the population housing cluster has a total of 120 rooms that are almost fully occupied。
Now, in zhouning, stories like this, "one with one with one with one with another," are happening in many corners。
“village revitalization is like a puzzle, one person can't spell a view, only `one person with a group', putting aside idle resources, and this `multi-year palae' scroll is really alive.” the village revitalization mentor wong jinquin says。
In 2024, with designers and operators, he entered the village of yimmen, left his old house idle, built an apocalyptic camp, built a creative space, introduced 15,000 bowls of tomatoes and turned “flow” into “retention”. In just one year, the regular village received more than 100,000 visitors every year, and the village collectively earned more than $500,000, making it from the “faceless village” to the golden tourist village。
The search for innovation has been gradually extended to a global picture of prosperity. The zhou ning county has been engaged in the project of "true-true-true-true-true" by innovatively introducing the model of "true-true-true-true-true-true-true-true-true-true-true-true-true-true-true" and by forming a diverse group of rural entrepreneurship trainers to bring together high-quality human resources in various fields。
“there are now 506 entrepreneurs in my county and village, of whom 261 are returning entrepreneurs, creating a strong pool of talent.” ye jianghong said that mentors helped entrepreneurs to optimize planting patterns, create differentiated brands and develop immersion brigade projects to boost people's wealth。
There was a resonance in the silent qingshan, where institutions were set up, young people sang. In 2025, more than 60 new rural start-up projects and 35 new rural entrepreneurs were established in the county, with a net income of rmb 2. 86 million per village participant, an increase of 16. 7 per cent over the previous year. Jung wenmin
