On 27 march, the new kyoto newspaper shell news (journalist wang jinjin) published the annual 2023 newspaper of the “first stock of lingerie”, and the company's net profits continued to grow in the face of declining revenues. After three consecutive years of loss, the founder, zheng yoonnan, returned to management at the end of 2021, and under its “second start” programme, the urban beauty decided to return to the market, and the performance of the 100-city shop strategic enabler company, which was launched in 2022, lost and lost. By the end of 2023, there had been a net increase of more than 300 to 4372 shops under the umbrella of the urban beauty。
At the performance statement meeting held on the afternoon of 27 march, president zheng yoonan of the metropolitan philistines stated that the company continued to focus on retail sales, that in 2024 it would be at the top of the list of promotions, and that it was planned to add 1,000 additional union stores and 100 direct-camp shops this year. To date, some 900 union stores have been contracted。
There's an increase in the māori rate to 47. 5%
In 2023, the urban beauty achieved a business income of 2,757 million yuan, a decrease of 8. 37 per cent over the same period, and a net profit of 4,248 million yuan, an increase of 28. 6 per cent over the same period. While the harvest is still under review, the decline has been reduced by 10. 33 per cent compared to 2022, and while net profits have continued to rise, there is still a large gap from $378 million in 2018。
For almost 10 years, the city's lilies have been at the top of 8,000 shops and have fallen into a three-year “muck”. Today, after two years of rest and net profit gains, the scale of the revenues is still being explored. This is closely related to zheng yoonan's post-return restructuring。
Under zheng yoonan's reform, since the second half of 2022, the urban beauty has terminated the arrangement for the in-sale sale in the union shop. Also since the second half of 2022, the metropolitan community has gradually changed the order system from futures to spot, 60 per cent for conventional goods, and from four to two per year. While there was a decrease in book receipts, it also reduced excessive deliveries, reduced stock pressure and increased cash flows. According to the data, in 2023, the stock of urban women fell by 12 per cent to $616 million and the cash flow from operating activities increased by 62 per cent to $383 million over the same period。
In addition, income from e-commerce operations in 2023, which is in the integration phase, has had some impact on the income of the urban elite. The data show that income from e-commerce fell by about 21 per cent in 2023 for the urban beauty。
As a result of continued improvements in supply chain management, product operation and product planning capacity, the reduction in sales discounts for urban beauty products has contributed to the continued optimization of the māori rate in urban beauty since 2022, rising to 47. 5 per cent in 2023. However, there is still a large gap between the empretative shares of the urban beauty community and its peers, the over 60 per cent māori share of the competitor stock and the up to 74. 59 per cent māori share of the anne fon holdings。
In addition, in 2023, the marketing and marketing costs of urban beauty were reduced by between $9. 2 per cent and $103 million in comparison to the same year, with the termination of the storage arrangements in the federated shop, resulting in a decrease in the related commission expenditures, a decrease of 18 per cent in marketing and extension costs and a decrease of 10 per cent in the cost of e-commerce platform services; a decrease in general and administrative costs from 8 per cent to 195 million in the same year and a decrease in operating costs from 9 per cent to 1,298 million in the same year。
With the help of rising māori rates and declining operating costs, efficiency-reducing urban women earned a profit in their performance, but net interest rates continued to decline to 1. 48 per cent. Zheng yoonan stated that the overall business logic of the company had changed over the past two years, and that profit was the primary indicator of corporate concern, “we are now more concerned about the retailing of customers than we are pursuing their exports. In terms of net interest rates, it is hoped that the recovery will take place at a slow pace”。
Down the market, 1,100 stores are expected to open in 2024
In the reform of zheng yoonan, the sinking of the market and the acceleration of the opening of a shop are important. Following the “hundred-city-stores” strategy of 2022, the urban elite clearly outlined in 2023 the layout of the down-marketing market. By the end of 2023, the number of urban kiosks had reached 4,372, representing a net increase of over 300, of which about 600 were direct. According to zheng yoonan, the ratio of urban lilies to direct-camp shops is 10:1, of which the three-to-five-line cities are basically union stores。
As the number of door shops has gradually increased, so have the costs of increasing revenue collection for companies. Data show that the increase in the number of joint stores during the year led to an increase of 37 per cent in the operating costs of the lower stores of the joint arrangement over the same period; in addition, other operating rental costs increased by about 10 per cent over the same period。
Zheng yoonan indicated that it was expected that 1100 shops would be opened in 2024. Previously, the urban elite had also revealed that the product under the flag would not increase prices by up to 5 per cent in 2024 and would introduce higher value products, but the discount rate would be reduced. The māori rate is expected to increase in 2024, taking into account factors such as the company's optimized production line and the reduced cost of raw materials in the supply chain。
In urban areas, online channels play a more “enabling” role than in the development of major forces. In 2023, metropolis coordinated on-line micro-programs and american scrambling, kyoto-to-home, etc., under the power line. The data show that more than 2,500 of the company's platforms are on the line, with more than 2,000 in kyoto, and that nearly three months after it was on, there was an increase of 217 per cent in the dollar's sales volume and 81 per cent in the kyoto sales volume。
Looking at the layouts on and off the metro line, as well as the proposed plan for running a shop and reducing prices in 2024, the hope of growth is placed in the sub-line channels of the sub-market. However, in recent years there has also been increasing competition in the downside markets, and doubts may be expressed about whether the sales of urban plumes will stop exploring and continue to make profits in the medium term, a few months later in 2024。
Editor zheng ye jia
- yes, sir
