Many people think of seo as an archaeologist, studying algorithms, doing extra-chains, analyzing competitions. But for most individual bloggers and small websites, it's not the sophisticated technical tools that really work, but the three most fundamental things: how the title is written, how it is written, how the content structure is organized。
From a practical point of view, only the basic seo rules that should be taken into account when writing each article。
I. Seo the core of writing is not the "keywords."
In the past, there has been a tendency to insert the same keyword repeatedly in the title and text in an attempt to "swindle" the search engine. However, under today's search engine algorithm, this approach is not only ineffective, but may also be downgraded because of the “keyword stack”。
The core ability of modern search engines (google, 100 degrees) is to understand the search intent: when users search a word, they really want to solve problems。
Therefore, good seo writing = accurate description of page content + directly responds to the real needs of the user。
Title (title tag): one of the most important elements
Title label () is one of the most weighted page elements in the search engine ranking and is the blue link text displayed in the search results。
What does a good title look like? Example of elements
Contains core keywords
The main words to be searched by the user should appear naturally in the title
What's a domain name
Accurate description of page contents
When the user points come in, the content doesn't match the title, and it jumps out
The title says "full guide", but it's only 200 words
Medium length
50-60 characters (approximately 25-30 words in chinese), excess can be cut
Group with main keyword + subtitles
Distinction
The titles of different pages on the same site should be significantly different
Do not start every article with "my blog-"
Writing formula
[core keyword] + [definition/value point] + [webname (optional)]Examples:
Common error three, description (m)I don't knowCription: influence clicks without affecting ranking
MI don't knowCription does not usually determine ranking directly, but it affects the presentation and user click willingness in the search results。
What does a good description look like? Example:
No good:
This is an article on domain names that you are welcome to read。
Okay:
The basic concept of domain name, suffix selection, registration of a business is relevant to the filing of a real name, and the seven key issues that need to be clarified before new domain names are processed help you avoid long-term risks in the selection of domain names。
Iv. Url structure: the principle of stable, readable, concise url design is stable: once published, try not to modify it. Each url change means that the old weight takes time to shift. Readable: /what-is-domain-name is much better than /? P=123. Users can see urls to judge page contents roughly. In english or slug: /domain-guide or /youming-zhinan, it is possible to avoid the occurrence of url-coded chinese (e. G. %e5%9f%9f%e5%e5%90%8d). Hyphenate words: /what-is-domain instead of /what is domain or /whatisdomain. Do not be too long: control within 3-5 words and remove meaningless obscurities (e. G. A, the, the, and). Settings in haro
In the halo editor, each article can set a separate "slug" , which is the url path of the text. It is suggested to take 30 seconds to confirm whether the slug is concise and meaningful。
Content structure: first answer, then details
When users click the search results into your page, they usually have a clear question. If they don't find an answer for the rolling screens, they'll leave immediately。
The first paragraph of the proposed structure model, the “inverted pyramid”, answers the core question directly: two to three sentences to draw conclusions. Detailed explanations: rationale, data, cases, steps. Summary or guidance for action: inventory, next steps, relevant reading。
This structure is not only reader-friendly, but also search engine - it can extract clear content themes at the beginning of the page。
Use a reasonable title level
# i. Primary theme (h2)
# # subpoint (h3)
# two and another level i theme (h2)Vi. Intra-link strategy: let the search engine understand your content
Internal lInks) refers to other articles in your article that are linked to your website. The correct use of the inner chain has three main advantages:
Help search engines find and capture more pages. Transfer weights between pages (more linked pages usually rank better). Provide an extended reading path for users and increase stay time on the site. Best practices in the inner chain should not be excessive: three to eight inner chains are usually appropriate in an article, and each paragraph is too many. Vii. Seo checklist before release
It took two minutes before you clicked the release button:
Whether the title naturally contains the core keyword and is contained within a reasonable length. The description does not specify what value this article can give to readers. Whether slug is short, meaningful and avoids the occurrence of miscoded chinese. Whether the text begins with a direct response to the core issues of the reader. Whether h2/h3 is reasonably organized at the body level. Whether the picture contains meaningful alt text. Whether there is a natural link to the station's articles. Whether it is highly duplicative of what has been published。
These eight sweeps will not take long, but the quality of content will be much more stable when habits are developed。
Viii. Seo configuration in haro
Halo provides several types of configuration portals associated with seo:
Related curriculum: six ways to use markdown writing in haroHow to access bing webmaster towers
Summary
Seo writing is not complicated, and there are only three core principles:
The title gives an accurate description of the page content, so that the user point is not disappointed. The text answers the user's question directly and does not enter into the issue after three or four paragraphs. Linking content with a chain allows users and search engines to find more relevant content。
These three are ready to avoid the seo problem when most newcomers publish。
Seo's writing habits have developed, and you might wonder how many people are reading your articles. It's time to choose a flow statistics tool。
