Sea fishing, especially cross-border electric operators, has developed well. The recovery from the epidemic has boosted consumer confidence and the escalation of consumption has contributed to the growth of electricity users across borders and to the consumption demand for sea-pike. According to the press spokesman of the general customs administration, according to preliminary estimates, in 2023 our cross-border electric operators exported and imported 2. 38 trillion yuan, an increase of 15. 6 per cent. Of this, exports increased by 19. 6 per cent, or 1. 83 trillion yuan; imports increased by 3. 9 per cent, or 54. 8 billion yuan。
International brands continue to speed up the layout of china’s cross-border electricity market, so how do brands now choose cross-border electrician platforms and which ones are better off
According to iimedia, the share of brand independent sites (e-commerce websites, operated by the brand itself) has doubled over the past few years. At the end of 2021, the aids counselling showed that the number of independent stations of chinese enterprises abroad had reached 200,000+, rising from 9. 8 per cent in 2016 to 25. 6 per cent in 2021, and was expected to reach 50 per cent in 2025. With attention to private traffic and data, we can expect a further increase in the share of brand electricians outside major platforms. This is not surprising — independently operated stores have many advantages: a special operating model such as automatic renewal fees; functional flexibility, more flexible electrical policies and full access to customer data. This is particularly attractive for brands with private traffic。
That said, 80% of the markets are still dominated by electrician platforms, which remain the main platforms for foreign brand sales and a particularly competitive way for international brand sales to china. The tmo below will give you 2023 updated rankings of cross-border electrician platforms, presenting five stable and consumer-friendly cross-border electrician platforms。
* updated in february 2024, the following ranking data are derived from the quarterly monitoring of china's cross-border imported retailer market, published in 2023 by the visibility analysis, with market share representing the cross-border import retailer's market share。
Cross-border electric power platform (imports) ranked 1. Skycat international
Market share: 37. 6%
Website: www. Tmall. Hk
Skycat international opened in 2014 and is currently china's largest international brand of cross-border electrician platform。
Unlike skycats, skycats international only accepts the presence of enterprises with entities abroad, and is not open to mainland chinese enterprises. The platform aims “to meet the rising consumer taste and consumer capacity of chinese consumers, skycat international locates high-end chinese consumers and directs the recruitment of the world's most purely overseas businesses. Residents must have foreign-owned corporate entities in mainland china and have overseas registration business
The standard, with overseas retail qualifications and a good reputation and operating status abroad.” as tsn describes. In this way, skycat international has positioned itself as the world's top brand for high-quality products, mostly used by young middle-class women living in first- and second-line cities with higher consumer capabilities。
* more information on how to access the chinese market via skycat international can be found in our skycat business city - skycat supermarket - skycat international has been a leader in the electrician platform (2025) and an online entry point for the digital transformation of enterprises. But how do we get into skycats? What are the conditions? How much? And what about the process? This is a detailed introduction to skycat business city, skycat supermarket and skycat international。
Kyoto international
Market share: 18. 7%
Website: www. Jd. Hk
To counter ali baba, kyoto international was set up to compete in cross-border markets. The launch of kyoto international in 2015 succeeded in taking advantage of the vast existing user base in kyoto (the second largest market in china)。
Kyoto international owns nearly 10 million skus from nearly 20,000 brands. The product categories cover areas ranging from nutrition and health care to household appliances and automobile-related products。
Jd worldwide is divided into “expositions” in several countries and regions. The global cross-border e-commerce platform currently has a strong export focus. To promote this approach, it has established offices in russia and indonesia to support exporters there。
* more information on how to enter the chinese market through the kyoto world can be found in our kyoto international entry program。
3. Global acquisition of shivering
Market share 12. 3%
Website: www. Douyin. Com (global buyer is on the mobile side)
The world's most popular platform this year. Since it came online in 2021, the global purchasers of the tremors have been rising and their sales have been growing at a high rate, rapidly developing into a central platform for domestic purchases of cross-border consumer goods. The large number of users also showed overseas brands the potential for the platform to develop. In recent years, the number of overseas brands purchased globally by the emitters has grown dramatically, and five core track items have grown in the tremors ' global purchasing platform. The global purchase by the shivering power company offers a one-stop brand-growth programme for overseas brands, from “grazing” to “buying” and is dedicated to providing chinese consumers with all kinds of good global prices. It is china's one-stop, cross-border b2c power company platform。
4. Multiple global purchases
Market share 5. 9%
Website: www. Pinduodu. Com (global purchasing function on the mobile side)
A lot of global purchases are your new platform this year. More than a single global purchase in april 2019, as a multi-platform globalization strategy, aims to provide users with more high-quality commodity choices from around the world. For overseas traders, the multiplicity of global purchases is not only an opportunity to expand markets, but also a window linking china’s large consumer markets。
Currently, the bulk of global purchases cover nearly 200 bonded warehouses in 80 tariff zones across the country. It was reported that 21 of the top 100 brands had increased by more than 300 per cent over the same year, 59 had sold more than a million single items on a single day, and continued to sell international brands and commodities on a daily basis, with mike gooss and light luxury boxes growing by more than 200 per cent, royal mesukes by 480 per cent, by road, by 543 per cent, cai by 220 per cent, and dyson flag and overall sales by 200 per cent。
5. Fossilism (wings international)
Market share 4. 1%
Website: www. Vip. Com
Pi ranked one down from last year, and its market share declined from 8. 6 per cent to 4. 1 per cent. Founded in 2008, china has launched an innovative electric powerer model of “nominal discount + time-limited buy-out + real-good security” and has continued to deepen the fashion specials model of “selected brands + deep discount + time-limited buy-out” with online sales of a variety of items such as clothing and footwear, make-up, mother and child, home-based etc. This pattern of sale also continues to be extended to its cross-border electrician。
It was launched in 2014 to ensure 100 per cent authenticity of products sold on the platform. Pci is also self-employed, using direct overseas procurement and its own logistics partners, similar to the way kaura operated in its first years. That's why it can be delivered from its city warehouse within 12 hours. However, there have been recent indications that cross-border e-commerce is losing its high priority in the vip shop - links to international websites no longer appear on the main website。
Annex: the only items are posted on the web at which you can visit them。
Special introduction: little red book
Website: www. Xiaohongshu. Com
Little red books do not have desktop versions — users are instructed to install mobile phone applications。
The little red book started as a simple ugc shopping note-sharing community. At that time, china's cross-border tourism market was at a very high rate of growth, and shopping choices during tourism were a major pain。
The little red book strikes the pain, attracts a large number of users using the high-quality shopping-sharing community, thanks to its high-quality ugc-sharing community, bringing the little red book closer to users, to the platform, to users and to the products, and to maintaining high levels of activity and penetration within the industry. After years of rapid growth, it has now turned into something that could be called “china’s instagram”. Similar to instagram, social posts are based on pictures or short videos, most users are young (70% are under 30 years of age) and women (up to 80%)。
The product reviews written by a large number of insightful users have earned the reputation of a reliable source of information for a variety of products. On this basis, the little red book has added an e-commerce function to the platform as one of the well-known platforms in the country. While it is still much smaller than giants such as skycat or kyoto, its very young audience and unique social media-based models have great potential (especially for fashion and luxury brands) to achieve in the coming years。
Small red book business city is also a good place for brand sales to young and dynamic audiences。
:: with regard to how to construct the kol content electrician matrix, you can look at the marketing campaign for our little red book content: how to construct the kol content electrician matrix to make content attractive to consumers? In the open ugc and pugc environments, each individual evolves into a dissemination subject. The first step is to make the content and volume of the product available through star plus head kol. It spreads further through the centre and at the bottom of kol and cross-traffic with users at all levels. The product recognition is reinforced by diversified kol "grass" to form purchases. A marketing campaign for small red books。
The above-mentioned major platforms are currently the most successful in the field of domestic cross-border electric operators, whose firms can opt for a presence based on their own realities, and must be prepared for the new year of cross-border electricians. For companies wishing to build their own cross-border telecom, this requires a good program and business planning and construction services. If you have this idea, contact us or click on the below link to get more information:
Relevant programmes:
Cross-border electrician solutions
Related services
Electrician advice and strategy
Platform in-house services
