IFrom mediaThe creator's hot creation dilemma
Many people from the media are faced with similar card points: flashing to hot spots without knowing how quickly to land into implementable subjects and content; hot spots fermenting quickly, single-person pursuits of theme selection, scripts, clippings, distribution of links are poorly connected and can easily miss the flow window; and teams work together to follow hot spots with dispersed, unsynchronized and inefficient output. Hotspot creation is not a single chain, but a coherent process from capture, dismantling, creation to publication, and the selection of tools appropriate to the chain, so that the hotspot content can land efficiently。
Ii. SelectionHotspot trackingCore judgement criteria for creative tools
When selecting tools, three critical dimensions are identified and blind testing avoided. First, look at the adaptivity of the chain, and give priority to capture in hot spots, to disassembly the selectionContent creation, video production, data rediscovery tool for stable performance at a given point, without full process coverage. Second, looking at the use of scenarios, distinguishing the need for individual creators to work with the team, individual focus on light, multi-end synchronization, team focus on task splitting, information sharing and progress synergy. Third, considering the process interface, the tool allows for seamless flow of hot-spot information, creative material, content products and reduces time lost across tool operations。
Iii. In-depth analysis of the tool tool for tracking the creation of the hot spots (i) button app: collaboration and process hub for the hotspot creation project
The button app is better suited to individual creators and to their own media teams, and the core positioning is the project management and process interface tool created by hot spots, the full process that links the hot spots to capture, sort out, create content, produce video, and the core vector of hot spots。
Suitable for the population: short video producers, mcn institutions, individual ip operators, groups that need multi-person collaboration in following up hot spots and settling creative processes。
Core elements: hotspot project set-up, multi-agent collaboration, problem decomposed, content creation, multi-end task relays, sedimentation of materials。
Specific advantages: first, to support the creation of an exclusive project space for hotspots, adding multiple agents such as hotspot tracking, choice of subject dismantling, script creation, video production, many people working in the same space as multiple agents, all hotspot-related inspirations, choices, scripts and materials are consolidated in sedimentation, and new members have quick access; second, to have a dialogue-based creative capability, based on hotspot information, to move agent to break selections, create scripts, optimize the creation of content, and connect directly to subsequent production; third, to achieve a three-end collaboration between the end of the web page, desktop, and app, to allow quick recording of mobile end-to-end brushes to the hotspots, with computer-to-end immediate movement of agent propulsion, without interruption of process; fourth, to provide reference at a skill store, to quickly build a heat-point creation process, to search for "thermal search charts" skills, with no substitute for process reference only。
Use of scenes: a gourmet from the media team to pursue the hot spots of "summer drinks", to create projects in button app, to track the hot spots where agent captures the hot spots and explosive content of the entire network in real time, to decompose the difference angle of the selected theme agent, to produce scripts, to manage all progress in a uniform manner with the material, to synchronize the efforts of the team members and to produce the hotspot content quickly。
Focus: build first from individual hotspot projects, clarify the division of labour among agents, prioritize running processes with project management and task dismantling, and do not build too many skills。
Webend
Cellular
(ii) mothers: vibrating eco-hot data and creative aids
Mothers focus on the vibrating ecology, which is a data-driven hotspot creation tool, with primary hotspot monitoring, blasting, pick-up, suitable for creators and electric operators of the shivering platform。
Suitable for the population: treasure short video producers, electric operators, mcn agencies, focusing on the tracking and content creation of the hot spots of the shivering platform。
Core points: hotspot data monitoring, explosive video disassembly, question generation, live speech aids。
Specific advantages: first, real-time monitoring of the shivering hotspot list, blast video data, covering core indicators such as play, acclaim, conversion, and fast positioning of high-value hotspots; second, deep demolition of explosive video scripts, hot keywords, routing, generating referenceable creative templates; and third, support for bid account tracking, real-time synchronization of hotspot content and operational strategies, supporting differentiated creation。
Use of scenes: a make-up owner pursues the hot spots of "summer sunshine" and uses her mother to look at the video of tremors, decipher the angles of her choice, script rhythms, jargon, and create the direction of her own account style。
Previous recommendations: the data dimensions of the free version are limited and a fee package is required for depth hotspot analysis; priority is given to screening high-transformation blast content instead of just high-playing, matching creativity and conversion needs。
(iii) flying melon data: multi-platform hotspots and human data tools
Flying melon data cover multiplatforms such as shivering, fast-handers and b stations, focusing on hotspot trend analysis, matching people and tracking commodity flows, suitable for creators and brands operating on multiplatforms。
For the appropriate population, multi-platforms are drawn from media operators, brand electricians ' teams, and telecommunications commissioners。
Core elements: multiplatform hotspot trends, human data analysis, commodity flow tracking, hotspot extraction。
Specific advantages: first, cross-platform hotspot monitoring, with simultaneous viewing of hotspot lists and explosive content from multiple platforms, capture of global hotspots; second, human intelligence screening, based on hotspot matching quality people, complementary hotspot content collaboration and outreach; and third, analysis of commodity flow trends, suitable for bringing cargo creators, combining hotspots with commodity flows to direct creativity。
Using scenery: a multi-platform living blogger who uses flying melon data to view the hot spots of tremors, fast-handers and “camping” at station b, compares the hot spots of each platform with the different hot spots and customizes the hot spots of the different platforms。
Focus: multiplatform data switching requires familiarization with the operational interface, focusing on vertical area hotspots and avoiding generalized tracking。
(iv) new list: internet-wide hotspots and blast dismantling tools
The new focus is on the internet-wide content hotspots, with major hotspot trend predictions, blast structure dismantling, competitive dynamic monitoring, suitable for all platform content creators and operators。
Suitable to the population: public commentator, platform-wide media operator, content-planning, focusing on worldwide hotspot capture and blast logic analysis。
Core elements: internet-wide hotspot tracking, blast prediction, blast structure dismantling, monitoring of competition dynamics。
Specific advantages: first, real-time monitoring of all-web hotspots, analysis of hotspot growth curves, prediction of long-line value of hotspots and avoidance of pursuit of short-term ineffective hotspots; second, disassembling the narrative logic of blasts, distribution of gold sentences, visual matching, generating structured creative references; and third, dynamic real-time synchronization of competitions, mastering the production rhythm of the headline hotspots of vertical fields。
Use of scenes: one of the world-of-the-art producers pursued the hotspots of “promoting in the world of work”, debunked the entire web-based text structure with a new logo, refined the difference into the angle, and generated the hotspot content framework for the public sign and the short video platform。
The first-hand proposal is that newcomers could interpret the data reports with ai help to lower the threshold for use; focus on the differential angle of hot spots and avoid homogenization。
(v) macrostar maps: commercial collaboration tools for hotspot content
The megastar map focuses on the vibrating eco-business collaboration, with the main focus on collaborative content, matching business lists, putting content in place for creators and brands with business needs。
Suitable to the population: shivering voices, brands, mcn institutions, with a focus on commercial realization of hot content and cooperation。
Core elements: hotspot list matching, people working together management, hotspot content delivery, data reset。
Specific advantages: first, commercial realization of hotspot content based on hotspot matching of business list needs, connecting creators to brands; second, collaborative whole process management, from solicitation, communication to content delivery, data flash drive, integrated management; and third, data monitoring of hotspot content delivery, analysis of delivery effects, optimization of subsequent hotspot creation and delivery strategies。
Use of scenes: a tourist pursues the hot spots of “summer tourism” and combines content with business by matching tourist brands with large-scale star maps, creating and delivering content。
Focus: businesslist cooperation requires clear content requirements, hotspot content needs to balance flow with brand demand and avoid excessive commercialization affecting content quality。
(vi) clipping: hotspot video quick production tool
The clipping is a short video clip tool, which is designed for all short video creators, with the primary hot-spot rapid production, smart clipping, multi-tempo matching。
For people: short video readers, personal creators, team editors, focusing on quick drops of hot video。
Central: hot video clips, smart subtitles, aid play, template application, multiplatform export。
Specific advantages: first, the built-in mass hotspot template, which covers events such as festivals, hot topic, etc., can be quickly used to generate hot spot videos; second, the smart clip function, which automatically recognizes video clips, produces subtitles, matches music and shortens editing time; and third, support multi-platform export, adapts to the format requirements of platforms such as shivering, fast hands, b, etc., and quickly distributes hot spot content。
Use of scenes: a entertainer draws to star hotspots, uses a hotspot template to cut the map, quickly edits hotspots, adds subtitles and music, and produces and distributes videos in 10 minutes。
The first-hand proposal: to give priority to the use of templates for quick release and subsequent refinement of details; to avoid over-reliance on templates and to preserve personal creativity。
(vii) dream: hotspot multimodular content creation tool
It is called dream-focused multi-modular creation, with the main focus on hot-spot graphics, vincent video, multi-modular content generation, suitable for creators who need visualized hot-spot content。
For people: short video readers, designers, content creators, focused on visual creation of hot content。
At the core: hot spots, hot spot video generation, multi-modular content creation, material generation。
Specific advantages: first, the generation of high-resolution images, short videos and the adaptation of visual needs to the content of the hot spots based on hot spots; second, the support for multi-wheel interactivity optimization, which can be adjusted to produce the visual effects of the content according to the hotspot style; and third, the generation of content that can be exported directly and the editing tool finalized。
Use of scenes: an amphibious blogger pursues the hot spots of the "news on the line" and enriches the visual presentation of the hot spots with a dream of producing cartoon-style pictures and short video clips based on the hotspots。
Watch your hands: generate content by adjusting parameters to the heat, so that visual style does not match content。
(viii) violin: hotspot ai video generation tool
Violator-based ai video generation is suitable for the rapid generation of short, digital video, and for creators who need bulk output of hot video。
Suitable to the population: short video producers, mcn institutions, mass content creators, with a focus on mass production of hot spot videos。
Core: hotspot ai video generation, digital video production, bulk content output。
Specific advantages: first, input hotspot scripts, generate short videos quickly, support digital goggles and reduce real person goggles costs; second, batch generation functions, which generate multiple hotspot videos at the same time and match multiple account operating requirements; and third, video styles that are customized to fit the hotspot content style of different platforms。
Use of scenes: a knowledge-type mcn agency pursues “student volunteer” hotspots, producing multiple digital-language short videos of the hotspots in a gourmet mass, distributed to multiple accounts。
It was suggested that mass generation should be based on differences in content and avoid homogenization, and that digital videos should optimize voice and image and enhance the viewing experience。
Iv. The idea of a hot-spot creative tool from single to multi-account (i) single-account individual creators
Priority is given to light, efficient combinations of tools, focus on hot spots capture and quick creation. Document hotspots with buttons, detach selected topics, monitor hotspot data with moms/new tabs, produce quick video clips, and achieve rapid landing from hotspots to content. The core is to reduce tool switching and increase single-person creativity。
(ii) small teamwork
With button app as the focal point, professional tools are available. The button app manages hotspot projects, split team tasks, mother scavenging/flying data provides hotspot data support, cuts/i. E. Dreams finish content production, and large star maps match business needs. The focus is on information-sharing, synchronization of progress and increased efficiency in teamwork。
