The key to the selection of keywords is the number of user searches, the low level of competition, and the number of searches, which can be viewed using the website optimization tool, but the difficulty of judging the competition for keywords is multi-dimensional, and some factors are not numerically certain, such as the degree of optimization of competing websites, which cannot be given a defined value, and today we see the difficulty of optimizing the competition for keywords in all respects。
1: number of search results
The more the results are, the more the competition becomes. As a rule, competition is low when the number of outcomes is less than 100,000。
The hundreds of thousands of results indicate that the keyword is somewhat difficult and requires a better quality and weighting website to optimize it。
If the result reaches more than 5 million, indicating that the keyword has reached the heat threshold, it may be difficult for the new website to compete for its ranking, but it can be gradually optimized by starting with the long end of the keyword。
When the result is more than 10 million, you need to start with an analysis of whether this keyword can bring you an order, for example: park, method, what to do, and these keyword searches are very large, but they have no ranking value。
2: number of title results
Searches only for query returns include pages with keywords on the page, but not in the title. These pages, although of some relevance, are likely to refer only inadvertently to the keyword and are not optimized for that keyword. The page in the title containing keywords is the true competition and usually has a seo consciousness。
3: number of bid results
4. Tender price
Each keyword has a different competitive price, with a previous medical advertisement requiring several hundred dollars to click and a few cents to click on a less competitive keyword. But to be careful, advertising needs to be optimized, and if you have high exposure and fewer hits, your keyword prices will slowly get higher, and the 100-degree backstage system will judge your keyword hits and conversion rates are low。
100 degrees backstage:
Google background:
5: situation of competitors
Major competitors in natural outcomes, including quantity and quality of external links, website structure and page
It is difficult to quantify, among other things, the optimization of keywords, which itself contains many elements。
1: domain name weights
2: website optimization
3: website traffic
6: number of internal pages ranked
How many of the top 10 or 20 are on the front page? How many are inside? This explains to some extent the level of competition. In general, the more the internal pages are ahead, the smaller the competition。
Typically, the first page of the website is the most weighted and ranked. If a keyword is ranked top 20, it is mostly internal, meaning that there are not many websites that use the front page to optimize the keyword. If you optimize this keyword on the first page of the website, there is a great opportunity to get a good ranking. If you have a high domain name on your website, you can also get a ranking by optimising the category or product page for this keyword。
And here's "the 100 degree seo optimization: how to view keyword competitiveness." to learn the full content of the six methods, the seo website's optimistic method of parsing - hunan changsha-lu foung, and the small partners have more optimising skills to comment on the comments and move forward together。
