Have you always felt that there are so few books in our competition field? He's been cleaning up lately. It is recommended to you today. The book is divided into four categories: sem, seo, google advertising, web marketing method, 30 copies
I. Domestic sem bid books
Sem books in the country are so few and are mostly popular, with resources, cases and experiences surrounding the competition, although competition from other sources is consistent, provided that there is an understanding of the rationale for the competition and how it works。
1. Uncle akiha, "moving social age interactive search marketing"
Reasons for recommendation: interactive search marketing in the mobile social age, a book that is easy to understand, jumps out of the search engine limitations and tells readers how to use the internet to find customers ' thoughts. The book deals with internet-wide search marketing, not only about competitive rankings, but also about poaching cars, new wave micro-searches, etc. At the same time, it is understood in the context of practical application cases in different industries that vividly convey how the search engine is correctly used to provide an in-depth and shallow presentation of the key to the enterprise's search marketing. The book is close to the enterprise and is suitable for reading at all levels of the internet companies in the various industries. Foreplay is uncle akiha's 2011 "driven google: search engine advertising winner."。
2. 100 degrees of certification series, 100 degrees of promotion, search and marketing new perspectives
Reason for recommendation: the book is prepared by a team of experts from the institute of universal marketing and is used mainly as a material for the study of the 100-degree sem social certification staff. The knowledge points involved are also comprehensive in that each chapter interprets one knowledge point, covering a wide range of product lines, which are easily understood. Especially suitable for sem practitioners within two years. The only gap is that part of the knowledge point is obsolete because of the faster product upgrades in the sem industry. Nevertheless, many marketing knowledge theories are worth learning。
3. 100 degrees of certification series, point gold time: searching for marketing working thoughts
Reason for recommendation: the book was also completed by a team of experts from the institute of universal marketing. The book is mainly a dissertation of knowledge, is based on practical experience, does not depart from reality, follows the new demands of the enterprise, from overall strategy to implementation in detail, and helps readers to quickly solve the core content of the centenary. Suitable for practitioners for more than one year。
4. Archie sem edited 400,000 words sem e-book. PDF
Reason for recommendation: the sem e-book, compiled by the team of aich, is approximately 400,000 words, covering 14 topics - key words, ideas, landing pages, website analysis, data analysis, workplace, etc. - 520 pages, welcome downloads (it has also been reported that small partners spent dozens of pieces to print them). Declare that this e-book is a public benefit-sharing material and that no one is allowed to use it for any commercial purpose without being disturbed. Add a micro-sign aiqijun01 for free。
Ii. Sem-related books abroad
5. High-level optimization of google advertising (version 3)
Rationale for the recommendation: the guide to google adwords is a rich guide and the third edition has been comprehensively updated. The most complete functionality of adwords was presented. Detailed and unique, involving a wide range of techniques, methods and real cases, is a learning guide for the optimization of google advertising. Freshmen are able to grow rapidly and are suitable for reading at all levels of the internet industry。
6. Google advertising optimization and tools
Reasons for recommendation: provide a comprehensive account of various aspects of google adwords, which is an efficient advertising platform, including the composition of google advertising channels, quality scores, keywords and advertising strategies, end-tracking mechanisms and the use of support tools. The book is well documented, knowledgeable and structured, and applies to all levels of search engine marketing excellence, whether the leader of the electrician enterprise, the specific operator working at the front line of account optimization, the marketing manager or soho's own station manager/network earner, with sufficient intellectual support。
The secret of flow: analysis and optimization techniques for google analytics (version 3)
Reason for recommendation: the google analytics analytical tool is perfectly read, and hands are used to teach you to get really valuable information. The visitors who read the website through ga can fine-tune the content and marketing budget of the website like a surgical knife, with a view to obtaining a better return on investment。
This is the search engine: the core technology detail
Reason for recommendation: although technical, the book is easy to understand。
9. Homemade search engines
Iii. Seo-related books
There are more books on seos in the country and more to learn. Some books on seos are recommended below and, if you are interested, you can go to the mall for more information。
10. Seo operational password: 20 times more website traffic over 60 days (version 3)
"the book of 100 degrees"
12. Seo academy: optimizing the introduction and progress of the search engine (version 3)
13. Web development and collection department: operational details of the seo search engine
14. The arts of seo (second edition of the original book)
15. Seo depth analysis: full exploding of core secrets optimizing search engines
16. Seo's dojos and arts: making self-profit websites
17. Advanced search analysis
Mastering search analytics
18. 59 practical techniques for seo and adwords marketing
19. Search engine optimization (seo) methods and techniques (version 5)
Iv. Communication methodology
There is a great deal of books on the theory of online marketing methods, and the search for marketing-related achilles has led to the involvement of some books. If there is to be a deeper and broader development in the field of competitive bidding, theoretical and practical experience can be expanded in the following areas。
Long end theory
21. A book reading internet marketing promotion
22. Siva model: a marketing revolution triggered by search engines
23. Search and socialization -- authoritative guidance for real-time content marketing
24. New rules: marketing and public relations with social media
25. The search engine marketing book
The 80/20 marketing and marketing code: a comprehensive book of marketing planning, sales and search engines
27. The book of cyber marketing promotion
Winning in search - what's marketing of search engines bringing business
