Seo, by definition, optimizes the english acronym for the search engine. In addition to being friendly in considering a search engine, we are going to optimise a website, not only on its content, but also on its structure. Of course, you have to be friendly with the spider program of the search engine. It's only for its own good. The search engine spider is a third-party evaluation and ultimately determined by the user experience. So the important question is, how can the structure of the web site be so friendly and perfect as to enhance user experience of the search engine? Please continue with the focus section; the following is a guangzhou seo that will share its operational experience of seo and teach you how to optimize the structure of the website and its user experience。
I: code instruction meets the latest industry standards
(1): div+cs layout, web 2. 0 standard
The div+cs layout is undoubtedly the standard for construction in the web 2. 0 era. The div+cs layout of the site code is streamlined, loads are fast, is consistent with the search engine's spider preferences and will naturally facilitate the ranking and recording of the site. In addition, a fast-responding website has excellent user experience. On the div+cs web site, we have the following:
(2): avoid the use of ifRame framework and moderate use of flash technology
IfThe rame framework is outdated and the search engine is no longer available. Java, jquery, etc. Are suitable for special effects and should not be too redundant. There is a problem with the speed with which the page is loaded and the search engine recognition entry. From the point of view of users, life is now an era of speed, and slow-loading is a disadvantage that cannot be forgiven. From the point of view of the search engine, whether it's a mainstream google or 100 degrees, the framework and the flash website are poorly identified. Although google now gives some attention to the flash website and can identify a small number of jss, it still has too little weight over pure text and links。
Ii: structure of the website catalogue
(1): the catalogue structure of the website is “tree” distribution or “distortion” structure
The structure is clear. As a rule, the first page of the website is only linked to the column pages, unless there is a specially recommended article page, which simply links its own page. If the catalogue structure of the site is too confusing and lacks a sense of hierarchy, it is difficult for the search engine spiders to capture a page at a deeper level, thus affecting the ranking and inclusion of the site。
A: tree structure reference guide
B: site tree structure map
(2): do not go too far at the level of the web catalogue structure
Designed to be too detailed, it has been suggested that small and medium-sized websites should, as far as possible, not exceed three layers。
(3) development of website maps
The site map page (sitemap. Xml andsitemap. HTML), which facilitates the search engine spider indexing and capture, allows users to quickly understand the structure logic of the website。
Iii: focused and performing page layout
Do not ask you to say important things three times, but to put important things in the visible place. Based on user browsing habits, the order of browsing is generally from top to bottom, from doing to right. So the upper left is the most important place。
If the top-down structure is followed, the entire page of the site is divided into first, second-screen, etc. Each screen has a corresponding algorithm and weight reference. Obviously the first screen is the most important. In short, it is a principle that the more important the content is coming closer to the left and to the site。
Iv: clear and rational web url design
(1) a principle should govern the design of the url of the website
It is simple, clear and easy to remember, immediately following the design of the previous site catalogue structure. The english site url is better named in english, like the chinese site url, and the spelling is undoubtedly the best。
(2): to the extent possible, static or pseudostatic techniques are used in the construction of a station, and to the extent possible, dynamic urls are not applied。
Many mainstream cms or blog systems now have this feature, and dedecms and wordpress are good options. Although static pages are more difficult to interact and maintain than dynamic pages, static pages are a stand-alone web file on the server, do not need to read databases when accessing them, load quickly, are user-friendly to search engines, and are naturally subject to search engines。
(3): block dynamic urls in robots. Txt files
The robots. Txt document is the bridge between the web site and the search engine, and the robots. Txt document is undoubtedly the best option. The robots. Txt file tells the search engine what is important, what is negligible, and saves some of the search engine spiders time to capture the web page, and saves some of the server resources. It is therefore necessary to add a robots. Txt file to the root directory of the site to guide the search engine spiders crawling. For example, if we've made a pseudo-static, then we don't need a dynamic link, just write a code shield dynamic link in the robots. Txt file。
In fact, when you search the engine spiders crawling through your website, you start with the robots. Txt files under the root directory. If there are no robots. Txt files, there will be a 404 error page, which is a very unfriendly “hotway” for search engines. Other seo technologies that handle urls, such as website 301 re-direction, 404 page production, submission of dead links, and 500 internal error pages on servers, are conducive to enhancing the user experience of the site and the friendly nature of the search engine. Many virtual hosts now have these features, which are more convenient to set, and must not be forgotten. Finally, the layout of the entire web keyword is also critical。
Summary:
In addition to optimizing the structure of a website, it is important to upgrade the user experience of the site and to improve the rate of website conversion. Who is the target of the search engine service? The search engine will, of course, be a user, but only if the user feels good and recommends a website. The 100-degree algorithm based on user behaviour data is already the core component of the search engine ranking algorithm. The website structure described by seo in guangzhou is optimized on the basis of user access to behavioural data, which naturally improves user experience. Thank you for sharing today
