Each company receives a large list, and if the project includes pc website construction, mobile phone website construction, app development, website optimization, etc., the owner will make me write an optimisation package, which is intended to facilitate optimization. Completion of all user-friendly frameworks and content at the start of the web site set-up will reduce the overall optimization of the website
Time, a complete and optimized website contains: procedures and content to meet user needs, paths to optimize, priority-level layout, value-added content, long end key word layout, reasonable inner chain settings。
I. Procedures and content meeting the needs of users
Procedures。
The process of examining the website before doing it is compatible with the site。
For example, sheep farming, where the search for sheep is on the first page of 100 degrees, indicates that there is a need for discussion among the users searching for sheep, and the forum type is better suited to the website. If, however, a search for the wedding picture, first in 100, is a 100-degree picture, then the dede program for the picture type is more suitable for this type of website. It is more appropriate to search for words such as essays in primary schools。
Content。
Before setting up the navigation and front page layout of the website, an analysis of user needs is needed to understand the interest and importance of users in those content. The method of analysis is to see the hidden needs of the 100-degree drop-down frame, associated search and search results。
For example, the key words for a search for sheep: profit from sheep farming, sheep breeding techniques, video sheep breeding techniques, sheep-breeding bar, sheep raising costs, sheep raising money, sheep webs, suggest that users are more interested in these content, so we can set these key words as the names of the columns on the website。
The second is invisible demand, which can be derived from the bottom-up and ranking of the word “sheep-raising” on the first page of the website, where the user of the word “search” has a discussion need, so we can be a forum or set up a discussion block or call the 100-degree billboard as part of the website。
Ii. Path settings for optimization
1 level of path
The normal small and medium site pathbook level does not exceed three layers. For example, domain name/news/1. HTML, domain name/news/new1/1. HTML is a two-layer path and the third-layer path. The hierarchy of the website is too deep to influence the inclusion of a part of the content, but the location of the article does not depend on the level of the path, but on the specific location of the site. For example, an article on the third floor, but directly connected on the first page, is on the second floor。
When small and medium-sized web sites are more than four levels, it is difficult for articles at the fourth level to be included in the search engine. The reason is that the search engine considers small and medium-sized sites to be small enough to be sufficient at three levels, while the article search engine at level 4 will not consider them important and will therefore not give more attention。
2. Path name settings
The full spelling of the name of the table of contents is generally used and the full spelling of one or two words, and, in the case of a directory name more than two words, the main keyword in the heading. For example, in the field of sheep farming techniques, the path name is jishu and is no longer needed to write yangyangjishu。
(1) ranking with complete spelling in favour of keywords
(2) use of two word spellings to facilitate user memory
(3) the overlapping elements can be compensated by domain names, such as the full range of sheep-raising in front of the domain name yangyangbbs. Com/jishu, combined with the field name is the sheep-raising technique。
Iii. A layout consistent with priorities
The priority is also what we often call the “f” type, which is decreasing from top to bottom, from left to right, and according to priority, the most important elements are in the upper left corner and the least important in the lower right corner. The most important columns in the navigation are recent on the front page, such as www. Yangyangbbs. Com, which is in turn about sheep breeding techniques, videos, quotations and downloads。
Methods for analysing priorities:
(1) the higher the search volume, the higher the importance of the index, through the 100 degree index
(2) 100 degrees of relevant search, the more long end words are searched in the upper left corner and the least long end words are searched in the lower right corner。
Iv. Value added content and inner chain layout
Value-added content is content that gives users different experiences and meets their needs and does not necessarily require original articles that are more valuable and solver of user problems than other articles on the internet. For example, text + pictures, text + tables, text + video, text + animation, creating articles of added value requires some attention:
1, article layout paragraphs are clear, one font, text is kept in two colours, articles are not advertised and no additional links are made。
The content is enriched by other factors, such as pictures, videos, tables, animations, etc., and is more readily understood by users。
3. The quality of the articles is higher by organizing the content of the 100-degree knowledge and question and answer categories。
4. The layout of the inner chain when content appears that is difficult for users to understand。
The entire web site is linked to the inner chain, and if the final page has no external link other than navigation and other necessary links, the search engine will consider the inner page to be relatively different in quality, and the inner chain will need to be configured in conjunction with data analysis, with several points to note:
1. The body of the article cannot be randomly configured to the north, and only in case of problems that the user does not understand or technical terms are linked to the layout station。
2. The inner chain of the article or the inner chain of the term and the interpretation of the term must be linked to the corresponding final page。
