From the town of nosien to the capital of jiangsu province and from the country to the national level, the newspaper nosien has inserted new media, based on the production advantage of traditional paper-based content, “two wings”, in an innovative way, to expand mainstream political journalismCommunicationAndImpactIn the press and in the mobile press, a strong public opinion atmosphere was created for the two conferences to be active, strong and united in order to build a healthy society。
In recent years, there has been a growing trend towards the complementarity of traditional and emerging media strengths. New media layouts have been created, with a significant increase in user coverage, a marked increase in the integration of information production capacity, the introduction of a series of “modern” integration media products, and the widespread use of integrated communication technologies, which have led to strategic initiatives to boost mainstream public opinion。
In this context, the daily newspaper no tin, which is a local-city party newspaper, has become the first mainstream mobile news platform in the country, with more than 600,000 users and a new form of mainstream journalism. Thus, from the town of nosei to the capital of jiangsu province and to the country as a whole, the newspaper nosien added new media “two wings” to the production advantage of traditional paper-based content in order to expand the dissemination and influence of mainstream news in the press and mobile media, creating a strong public opinion atmosphere for the two councils in both the press and mobile media。
Cross-media and cross-departmental media coverage teams to spearhead process re-engineering in public information on government matters, with a view to achieving a truly inclusive, pluralistic generation
At the end of last year, it's getting worseMedia integrationWith the momentum and increasing demands for reporting on the work of the city council's city centre, the daily newspaper no tin has taken the initiative to create a “five-member group of the media” for government news, which is composed of leading media outlets and new media cadres, which, in addition to print journalists and photographers, will be supplemented by dedicated editorials for new media, visual design editors for new media and specialized editors for paper-based media. In the event of a major political reporting mission, a unified organization was created, the new media edited pre-interviewed, gained leadership intent, and changed the past practice of the news client processing for distribution after the paper medium, interacting with the paper medium in a lively and concise form, with the original and first-hand publication。
The “media five” team, which entered normal production patterns immediately after its establishment, became a “test field” for the adaptation of integrated processing processes, with good results. During the municipal, provincial and national sessions, the lead team is responsible for conducting the video programme in the capacity of the moderator of the interview with the media, in accordance with the daily agenda and the selection of topics, and each journalist must be “one by three”, while completing two products suitable for the print and new media. In accordance with the “mobile priority” principle, first-time contributions to the mobile end ensure simultaneous launch of programme coverage, exclusive live coverage within 30 minutes, and in-depth paper coverage follow up the following day to achieve a “one collection, multiple products, multimedia dissemination” pattern。
In the context of “one collection, multiple generation”, the newspaper's focus is on the layout of the dissemination matrix: the print media are long in depth, the two national meetings, lee xiaomin, two times referring to the governance of taihu, and in conjunction with a panel presentation by li xiao min's representative, the integration of information, with analysis, perspective, with authoritative, high-profile, rigorous and lively coverage, highlighting the responsibility and responsibility of the party in the direction of public opinion; the client's quick win, chen jingyu's life-saving trip to the kyoto senate, fully reflects the timeliness and interaction of the new media; and wei-bou focuses on the public life story. Rainbow brings good news on behalf of “3 by 8” women's day, etc., which is more relevant。
Sticking to quality content originals, the two platform features converge, further magnifying party media's “four forces”
The media must first work on content in order to improve communication, orientation, influence and credibility. In both battle stories, the media integration of the daily newspaper no tin featured a strong focus, with both paper-based and new media capturing the very essence of content, enhancing the ability to set issues, to aggregate information, to speak innovatively, and to present it in a rich manner, seeking to add to the authority, professional and brand advantages of traditional media, to the advantages of new technologies, new channels and to enhance core content competitiveness。
Compared to previous provincial bipartite reports, the passive and sporadic interview model of the tsien diario newspaper, with its strategic approach to the conference, is leading the way in planning, refines the key points that guide city-wide development, extracts key words that are relevant to the whole of the city, and uses them as a centrepiece to outline the “fall-down issues” of the two provincial capitals, with a view to opening up an integrated reporting model with the advantage of print. During the meeting, the ning nin-nin daily newspaper team went into the various provincial halls, gathered excellent speeches and visual images from representatives of industrial power cities, improvement of livelihoods, ecological construction, urban and rural coordinated development, and published daily, in close to the whole edition, the report on the work of the provincial government, entitled “accelerating the cow's nose”, “strengging the root of the real economy, making it easier for the tinless to live better”, “creating the ecological slabs, protecting the good home”, “accelerating urban-rural integration, sharing the good fruits”. Hot topic, representational interpretation, together with an innovative layout, captures the excitement of the reader。
This “integrated model” has become a hallmark of the major battle-time coverage of tinless daily, creating a good space for public opinion by enhancing the productive capacity of opinion, the ability to report in an integrated manner, the ability to innovate and the ability to communicate in an integrated manner. In the two city reports immediately after the provincial councils, the daily newspaper no-tin published a series of special coverage of “two moments of media integration”, with 26 full-page coverage of the events of the si-ting city, “intellectual manufacturing, how can we accelerate the advance?” “inventing the rich, how can we step up the entrepreneurial base?” “close the arteries, how can we help to integrate urban development?” “green development?” “how can we move forward?” “how can we move on?” – how can we reverse the “trip-trip-trip” approach?” – how can we reduce the cost of the new year’s 20 billion dollars? How can we improve poverty reduction。
Media integration, with the ultimate goal of reaching readers and users through innovation. Before each large-scale coverage, the daily newspaper focused in particular on gathering the interactive voices of citizens ' netizens, up and down the antennas, trying to bring the coverage closer to the work of the centre, reflecting the public opinion, seeking the maximum number of conventions and drawing the largest concentric circle. In this two-day national coverage, the no-sek newspaper newspaper group opened a government report focusing on the two national media interview rooms, focusing on prime minister li keqiang, combining the hot spots of interest to the commissioner with those of interest to the citizen network, talking about topics such as innovation driving, industrial development, wealthy engineering, ecological construction, taking smart roads, not doubting, not hesitationing, refuelling the work of the industry, " uplifting the quality, developing the results of the laboratory, achieving better value in the market " dig up the gold and get the villagers' bags to the "dangled" and "foot" to the top, to work on the subdivision area of "the one family", "seeing the patient breathe easy, the greatest happiness" , and "the black sandsmiths are doing something new to improve the industry's “golder” as soon as the delegates interview ends, producing a new version of the new media that is both lively and modestly developed, and sent it on the non-seksee watch and micro-letter platform, and on the next day's paper, in the form of two powerful media。
Creative priority, integration of ideas at multiple stages of new media products ' ideas, patterns and modes of dissemination, increasing the arrival and impact of two new media reports
The vitality of new media products lies in innovation and in internet thinking. Three new media products were launched during the two national conferences by the tin free watch. The first, " two national parliaments without a tin voice " , was designed to take stock of the current proposals of the non-satisfied members, in a formal form, in the form of a roll of banners, and to change the pattern of movement on the h5 pages to give them a fresh sense of experience; on the substance of the five-year-old proposals, proposals made by each of the members, together with the proposals and proposals made by 11 of them at the current session of the assembly, were taken into account. The second is "in love of tinless manufacturing" , in response to prime minister li keqiang's call in his report on the work of the government: “innovating to drive new and old kinetic energy conversions and structural upgrading to medium- and high-level levels by bringing industries to the bottom by a single-key, one-stop approach to visualizing many of the “high-up” companies or brands that have emerged in the non-tin industry market over the past two years, with the whole h5 product moving and ready to be seen. The third is eco-physics: bringing you into mount tin-free water, which, in response to the eco-environmental topic that has been so popularly discussed by the delegates of the past two sessions, begins with a comprehensive picture of the commitment and results of tin-free eco-governance, with a sense of beauty in the “263” ecological governance initiative。
In addition to the creative design of conventional new media products, the daily newspaper tinless also worked on “explosive-money products” in two of its stories. On 14 february, the no tin daily newspaper and no tin watch carefully crafted the painting "no misa: 2012-2016, we're walking through this sandy video and it's on the opening day of the city council. In the morning, the media platform belonging to the daily newspaper no tin worked together to launch the video, which was immediately on screen, to showcase the city's five-year achievements。
Increased visualization of political reporting is an important entry point for the innovation of the tinless daily news. In both stories, the daily tinless newspaper fully utilized new technologies, such as 720 degrees of panorama products, video interviews, live text, h5-reading, and new tools to integrate paper and paper media, integration terminals, and integration of movement to make both stories more visible。
In love with tinless manufacturing, video, animation, and kinetic effects are combined in a function, using x-y-axis calibrations, to present the effect of “drawing in the painting”, looking at and looking back at the visualization and image of tinless manufacturing, so as to give internet friends an idea of the importance of a strong industrial market to tinless economic development; red packs for you, incorporating interactive action through 360 degrees of landscape, and a look at people's living and red bags. The government has been looking at people's reality projects in 2017; producing a fine sunless tin bill of accounts, presenting the government's advance accounts report in a graphic form of h5, where the government spent the last year, and how the new year's money should be spent, clear and easy to understand。
Through the legend of fan jinxishi in the history of tinless, and using the poems written by poets on this topic, van jinxi's garments were produced in the form of a gift map, and the h5 that led you to the beauty of mount tin free was shown as a demonstration of the beauty of tinless ecology。
In the course of the two national conferences, seven members of the tinless delegates entered the media interview room for the daily newspaper no tin and were interviewed by journalists. A fine short video refreshed the perception that tinless daily was merely a “paper” and updated, more solid and comprehensive news。
In two of the events in 2017, the daily newspaper tinless, acting as a local media, developed its own features, in addition to producing two topics on traditional media, the pc end, the “two-bit-one” platform, communicating authoritative messages in a timely manner, and punching out “composite fists”, working more intensively in the form of short videos, h5 thematic production, data graphics, and using new technologies such as vrs, drones, etc. During the two national conferences, more than 300 copies of the special edition “two national focus” launched by the daily no tin newspaper, “two national focus” and launched by the new media, with a total of 3. 5 million readings, and four news pieces of 100,000+, with a significant increase in transmission and arrival。
(by yang jian, secretary, president, president of the sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino)
