Recently, there has been a phenomenon in the market: the bottle is too soft and gail can't break it. As international commodity prices for crude oil, iron ore, and so forth, continue to rise, drinking bottles become thinner and some iron cans are replaced by aluminium. In industry analysis, this is most likely a precursor to large price increases for beverages。
It is now found that there are a lot of over-the-counter drinks, the more low-priced, the softer the bottle, the higher the price, the harder it is。
Unprecedented, coca-cola announced that it would take the lead in the domestic market this month to launch a small volume of environmentally friendly bottles, weighing more than 9 grams, for the packaging of small-pressure drinks such as pure water。
It is understood that this plastic bottle of coca-cola, after drinking, is squeezed into a stick. Currently, the average mineral bottle weighs about 16 grams。
Prior to this, in may 2008, pepsi coke had introduced the lightest 500 ml of non-carbonated beverage packaging, which could reduce plastic usage by 20 per cent。
In recent years, mineral water bottles have become lighter and thinner. In previous years, mineral water bottles, which generally weigh around 25 grams, became about 21 grams and now about 16 grams, and some small businesses, which weigh only 13 grams。
Previously, there was a statement in the industry that mineral water bottles were priced at one gram per cent. Now the weight of the bottles has been halved and the price has been two triangles, just because the price of raw materials has increased。
Plastics, including spring bottles, are extracts of crude oil, and international oil prices have been innovatively high over the last few years, at one time exceeding $87 per barrel。
Lightening and thinning mineral water bottles can save businesses significant costs. For example, the common market value of 16 grams of mineral water bottles is about $0. 25 per plant price, equivalent to 1/4 of mineral water sales, while if 13 grams were to be saved, $0. 046, or 4. 6 per cent of sales。
Coca-cola has calculated that they will reduce their energy efficiency by 35 per cent after the introduction of 9 grams of environmentally friendly light bottles, which also meets the low-carbon requirements。
Beverage tank material "from iron to aluminium"
As a result of the increase in the price of raw materials, there were also “modified” canned drinks, as was the case with wang jie, whose jars were gradually transformed from iron to aluminium。
As early as 2008, the gadobao group is known to have launched the operation "wan old jie cans of iron to aluminium " , which now consists of approximately 70 per cent of iron and 30 per cent of aluminium。
It was stated that the main reason for the replacement was the large increase in steel futures previously, which now seems to be correct, and that domestic steel prices are rising as international iron ore prices rise。
According to analysts, iron cans can be converted into aluminium cans at a cost of about $0. 2 per can, or $0. 6 billion a year, if fully replaced, calculated as 3 billion cans。
As beverage producers are changing packagings, some suppliers are also moving, such as the jenan united canning company, which was just built last year with investments from taiwan’s great china metals group, to invest $330 million this year in the production of two-form aluminium cans for beverages。
A bottle of thinness or a sign of price increases
“from the weight of a mineral water bottle to wang jie's iron tank to a aluminium tank, telling us the truth.” according to wang, the director of the economic research institute of the social institute of jenan city, while there has not been a large price rise in the market for everyday consumer goods, including beverages, in the area of production enterprises are already trying to cope with the increase in the price of raw materials。
“now that the hot season of beverage consumption is approaching, they will not raise prices for the time being due to competitive market pressures, but how long will this last?” according to industry sources, as international oil prices and iron ore prices continue to rise, such imported prices will continue to increase the pressure on producers until the enterprises are unable to sustain them, and the prices of beverages will be increased significantly。
In fact, some beverage businesses are already changing their packagings to increase their prices. For example, the old packaging capacity is 600 ml, and the new packaging capacity is only 500 ml, at prices that vary little; if there is more than a single orange, it will be 450 ml from 500 ml to 500 ml。
