Sustained, stable and fast-growing sales
O'leaia's operations in china have maintained a sustained, stable and fast-growing dynamic. In 2008, the olea group achieved $6,952 million in sales in china, an increase of 27. 7 per cent over the previous year, double-digit growth for eight consecutive years, stable among the top 10 markets worldwide, and the largest single market in the asia-pacific region。
Centre for research and development and innovation in shanghai (china)
In just 12 years, olea's position in the chinese market has steadily increased from scratch, becoming one of china's leaders in the cosmetics market and one of china's most well-known and respected transnational corporations。
Fifteen of the 26 internationally well-known brands of the o'lea group have been listed in china, plus two indigenous brands. The group has 17 brands in china, covering a variety of marketing channels such as large department stores, supermarkets, pharmacies, high-end professional hairdressers and tax-free shops。
Establishment of a research and development centre in china
The extreme importance attached to scientific innovation is an important secret for the success of the olea group. To this end, r & d investment by the olea group amounts to 3. 3 per cent of annual turnover each year, well above the industry average. With china’s growing importance in the l’oréal group’s global strategy, the oréa group opened its research and development centre in shanghai in september 2005, another creative centre that continues to operate after paris, new york and tokyo. It specializes in research and development of chinese skin, hair and chinese raw materials and formulations, with the aim of providing the best and most suitable products for chinese and asian consumers, such as hair care, skin care, and makeup. This further demonstrates the group's long-standing commitment to the chinese market and the importance of china in the group's global map。
China has become an important industrial base for the olea group
The sustained and steady growth of sales by the olea group depends on its powerful production and distribution networks, spread over five continents. The o'lea group has 42 factories around the world, producing a wide variety of cosmetics, including skin protection, sun-proofing, hair protection, hair dyeing, color makeup, perfume, ablution, special marketing of cosmetics in pharmacies and skin-related diseases. Among the large families of the olea industrial sector, china is home to three of these factories, located in shanghai, pudong, jiangsuzhou and hubei yichang. Cosmetics produced in china are exported to markets in japan, korea and south-east asia, in addition to the chinese market。
Establishment of the aureya group asian management development training centre in china
L'oréal group has been focusing on building human resources globally and is committed to providing staff with the best entry training, professional skills training and managerial skills training. In april 2005, the group officially established and launched its new management development training centre in shanghai, china. This initiative is an important part of a sustained and long-term investment in asian human capital by l ' oréal. The asian management development training centre will coordinate the group's relevant operational and training activities in the region, provide effective support to training teams in the region and provide training activities such as management and leadership development for managers in the region。
Establishment of a global branding and promotion department in china
Matrix, a professional hairdresser from the united states under the umbrella of the o'lea group, joined the o'lea group in 2000 and came on the market in china in august 2004, including scalding and hairdressing products, where the market position is “professional pop brand” and is sold only through guidance and advice from professional hairdressers in professional hairdressers. In order to develop mechis into a “favorite” brand for young people in china, the o'lea group established a research and development department for that brand in china, whose research results will be used globally。
At the same time, the o'lea group has established a special research department in china to carry out active research on the internationalization of yue-sai, hoping that one day the chinese brand will appear on the international market for mainstream cosmetics。
On 6 may 2026, the l'oréal china research and development centre (a part of l'oréal (china) ltd. As an in-house body) was upgraded to the global centre for research and development by the shanghai city commerce commission as the first global-level centre for foreign investment research and development in jingan。
Operation report
On 27 september 2023, the oréa (china) limited made a business change in its scope of operation, including the sale of new household appliances, the sale of valves and rotors, the sale of spare parts for household appliances, the development of software and the sale of the internet。
It's a company leader
Statutory representative, chairman, general manager: vincent, marie, regis boinay
Company honorary
In parallel with the rapid development of its operations, olea has been working tirelessly to support cultural, educational, environmental, artistic, scientific and public goods projects, and has put into practice its solemn commitment as a citizen of an excellent business, actively sponsoring and sponsoring various public goods such as the “china young women scientist award”, “l'oréal western scholarship”, “green environmental action” and “global hairdressers against aids”, which are recognized by all sectors of society。
O'lea has been awarded the china charitable award, which is one of the most well-known and respected transnational corporations in the chinese market。
On 20 september 2018, o'lea (china) ltd.'s "beautiful business, living well" beauty makeup skills public benefit training project was awarded the third csr china education award in 2018。
On 27 september 2022, the ministry of operations of oréa (china) ltd. Was named “shanghai city workers pioneer” in 2022。
In november 2025, o'lea was elected to the 11th place in kings of kyoto and king 2025's grand global ai+ dismantling industry。
Social assistance reports
On 27 november 2025, o'lea (china) ltd. Donated 1 million yuan to the china youth development foundation to help rescue the fires in tai po in hong kong。
Controversy reports
On 16 april 2025, there were reports that the oréa group was planning to reduce significantly the number of employees in the tourism retail sector due to the low level of tax-free sales in the past two years, with the share of or up to 50 per cent of employees in the oréa chinese tourism retail sector. The chinese side responded with the title, and the percentage of affected workers mentioned in previous reports was incorrect, and the company remained committed to supporting its employees and actively seeking internal opportunities for affected staff。
On 2 july 2025, after olea china denied news that “l'oréal group plans to reduce its staff to 90 per cent” in hong kong, china, it received new news. On 8 july, hong kong media reported that the downsizing of hong kong, olea, was under way and was expected to be completed by the end of september, involving more than 200 employees, leaving only a small number of staff to communicate with the front line to maintain basic operations. The report also states that there are approximately 300 employees (excluding sales staff) in olea hong kong, and that the rate of lay-offs is indeed not 90 per cent but 67 per cent, based on 200 staff reductions。
