“on 20 may, at the foot of yunnan jade snow mountain, there were approximately two hundred and three hundred new weddings at the destination.” according to yuantu (alias), the owner of a wedding site in lijiang city。
In recent years, yunnan has become the ideal tourist destination for new human beings because of its excellent natural landscape and its comparative advantage. In 2024, dali held more than 5,000 destination weddings and over 200,000 new arrivals, more than 90 per cent of whom came from outside the province and produced nearly $1. 8 billion annually。
"the golden snow mountain is a bride's "whole land."
On 14 may, the snow, alias, which has just ended yunnan's journey towards china's new latitude, lamented as the bride's “distributive land”, with more wedding-garbing cars coming and going back from the landscape than a tour car. "i have taken a rough count, and there are about 40 brides in white dress; blue moon valley is more of a crowd, many brides in pink dress." snowy。
The new man who took a wedding picture in the jungle
“i took a picture of the wedding in yunnan li river in march of this year, when it was still cold, and at around 7 a. M., the dressing room in the yogi shore area was packed with grooms and brides in makeup, more than half of whom had just finished the ‘day photo’ scene and ready to change their shape.” li qian (alias) in beijing is expressed at chinese latitude。
"the sunlight of kinshan"
Li has chosen to take pictures of the wedding in yunnan because of the “grain” notes from the social platform. "under the mountains of snow, as the heavens and earth bear witness, the photograph of the wedding dress here is consistent with all my dreams of romance." in response to this wish, li jing and her husband woke up at 4 a. M. And were frozen while waiting for sunrise, but she felt that everything was worth it when she saw it。
There's not a few new people in yunnan. Ms. Chongqing, alias, also shared her experiences with her wedding parade at the chinese latitude. Initially, she wanted to choose a location in yunnan, sichuan and xinjiang, the main line being a wedding photograph and the secondary line being a honeymoon trip. After comparing distance, cost and mode of transportation, she eventually decided to photograph her wedding dress in yunnan and ordered a 10,520 in advance of six months in the local studio。
Shermin's surprise is that march's mother's seaside is almost “full” of young people taking wedding pictures. “only three steps, you can see the white wedding dress, and five steps you can see the reflection panels, and at the da lixon pier you can see dozens of new people.” shermin indicates。
The new man who shot the wedding dress by the sea of mom
Li's make-up artist, bao zheng (alias), has also indicated to china that since 2023, da lisi's wedding dress brigade has been very hot, especially during the popular season from october to february of each year, when yunnan's climate and landscapes are beautiful, and the seagulls are forming in groups on the edge of the mother's sea. By 2024, liang's wedding dress has also become hotter, and the film has attracted many newcomers。
"we receive three groups of guests every day during the 5-1 holiday, so busy as a gyro." according to depression, she worked 12 hours a day, usually at 7 a. M. And at 7 p. M. If the guest chooses to shoot at sunrise, the entire team (photographer, make-up artist, lightman, assistant, driver) starts preparing at around 4 a. M. And ends at 5 to 6 p. M., and if the guest wants to film the night, the closing time is postponed until 9 to 10 p. M., which is why some studios charge $500 to $1,000 for services at sunrise/night。
In recent days, china has consulted yunnan's wedding photo studios as consumers, and in general, the price of the dalian wedding dress is between $5,000 and $9,000, and the cost of the rijiang wedding dress is between $8,000 and $12,000. The price of the package is related to the city, the choice of the site, and if the user wishes to take a 90-120-second prenuptial image, an additional cost of 2,500-3,000 dollars is required。
Why do you like the destination wedding
It is noted that, in addition to the wedding parade, some young people also favour destination weddings. The so-called “destination wedding” is similar to the one that took place during the trip, and when the newcomers chose their destination, they were set up by a wedding photo team and filmed the whole process of recording the wedding ceremony。
Last march, ms. Wong of jiangsu chang state held a wedding at the snow mountain destination in ligang. “i was more worried with my husband, considering the cumbersome and expensive traditional wedding procedures, and thought of a destination wedding.” in ms. Huang's view, marriage was the most important thing for two people, and the snow mountain wedding was pure and romantic, and the setting up of the venue was very private。
As to the cost, ms. Huang claims that the snow mountain wedding cost a total of $20,000, which included accommodation, area tickets, photographic cameras, clothing, plastics, drivers, makeup and wedding hosts, and resulted in 300 wedding film negatives, 48 fine drawings, 3-minute wedding microfilms and 15-30-minute wedding films。
Source: respondents ' contributions
The hijab of hubei (alias) held a destination wedding on 3 january of this year in yu yongshan. "it's romantic, it's hard to forget." sleeping claims that her wedding ceremony was held at a private site near a bowl of water villages at a cost of $198 million, which was later spent on the addition of flowers and the upgrading of the site, totalling approximately $25,000。
"it's really a hot spot, and we're past the dry season, and we're at least 40 new people at the same time."。
On 20 may, china, china, in its capacity as a consumer, consulted with yunnan ligang on the establishment of a company at a wedding site. The owner of the company, yuan tu, said that the process had been relatively simple and efficient in the past two years, when a growing number of new people had organized a destination wedding in liang, and then returned to their homes after the wedding。
“we have a long-standing partnership with the company, and after the company's receipt, we set up a space based on the views of our clients.” yuan chart states that the company is taking over 8-10 wedding sites for new arrivals almost every day, that there are approximately 100 new arrivals per day throughout the market and that, on 20 may, about 300 new arrivals held destination weddings at yongshan。
According to the yuan map, the company has five sites, located in a bowl of water villages, mackerel, yuk yu village and koko village. “our site is for the exclusive use of the guests, with a maximum of two groups of guests per day at one site, related to the cost and the layout of the site, the size of the site, the angle of the photograph, the cost of the general pattern ranges from $2,000 to $4,000, and the cost of tailoring the site is between $7,000 and $10,000.” he claims。
Yuan chart indicates that in recent years lijiang's destination weddings have been very hot, with almost no good seasons. On average, they take over 8-10 groups of wedding sites per day, excluding labour and rental costs, with an average profit of around $1,000. On this basis, it is calculated that yuantu's daily profits could amount to tens of thousands。
According to the advisory report of isp, the demand for the chinese brigade in 2023 was 22. 6 million times and the market size was 39,533 million yuan. Among them, the wedding and honeymoon brigades dominate the mainstream market. In 2022, the wedding and honeymoon industry accounted for 55. 16 per cent of the total。
It is worth mentioning that yunnan's wedding-gaming industry has also led to the development of the local economy. In 2024, dali hosted over 5,000 destination weddings and over 200,000 new arrivals, more than 90 per cent of whom came from outside the province, with the industry producing nearly $1. 8 billion a year, and the industry has grown to 5,000 to 6,000。
According to information released by lijiang, lijiang has launched a series of tourist lines, attracting many young people to the rijiang for wedding photos, destination weddings and honeymoons. There are over 2,000 market owners and more than 600 enterprises in the market market market in the ancient city, and the size of the market economy exceeds 1 billion yuan。
In recent years, the diverse landscapes of yunnan's ito snow mountains, lakes, ethnic villages, etc., have become hot spots for wedding brigades. Newcomers combine wedding photos with deep travels that not only drive industrial chains such as photography, clothing, residential accommodation, but also activate secondary consumption through the “marriage+ letter brigade” model, creating a new ecology of the “emotional memory economy”。
“there are, however, still problems of vague service standards and a shortage of professional talent in the current industry.” according to u li yun, local leadership should be given to develop a production service code and a certification system for practitioners. A full-cycle product entitled “marriage + honeymoon + festival” is also being developed to transform “flows” into “retention” through the integration of resources to build sustainable tourism ips。
