The year 2024 was a year of “full recovery”, with the gradual recovery of our consumer markets as domestic demand increased and consumer policy effects continued to be released. At the same time, as national health awareness continues to rise, consumer upgrades in food and beverages have become more atypical, moving towards health and green. In keeping with the new trends in consumption, the region has adopted green consumption, food consumption as the driving force for the development of cities at the beijing international consumer centre, actively fostering new patterns and patterns of consumption, creating new growth points in consumption and leading the way towards healthy consumption and green consumption。
How should brands work in the face of a new wave of green health consumption? As a representative brand of the organic milk industry, the gold medal presented a perfect response. On the one hand, on the occasion of world milk day on 1 june, the organic industry was further promoted by co-sponsoring the green alliance organic congress, which was held in conjunction with the brands of elikien, lee hae-cari, october rice fields, young-do, sea and heaven. On the other hand, the golden jubilee has joined forces to launch the organic consumption season, providing new models for green organic consumption。
The green alliance organic congress will take place at a height
In recent years, attention to “green, safe and healthy” organic products has continued to rise as consumer health awareness has increased and quality life has been pursued。
According to ifoam, china has become the fourth largest organic consumer worldwide. According to the white paper on consumption trends in organic products 2022 of the tokyo supermarket, our organic market is projected to reach 107 billion by 2023 and will be steadily entering the era of hundreds of billions。
At present, organic markets show positive trends in organic dairy products, in addition to everyday foods such as vegetables and vegetables. Wise data show that the global organic dairy market has reached $23 billion in size and has maintained a steady annual growth rate of 6 per cent over the past decade, well above the annual rate of 1 per cent for ordinary dairy products. The market size of organic milk in china is 24 per cent globally。
A gold medal focusing on high-end organic milk was born in 2006 with the introduction of the country's first organic milk product, filling a gap in the chinese organic milk market. In 2018, the golden order created a “world record of organic milk sales” and graduated from the “goods first” to “global leaders” brands。
On 1 june, the green alliance organic congress was held at beijing's nanjing wetlands forest park. The establishment of the green alliance was witnessed by a number of leaders and experts from the beijing city's tondai business bureau and the china chaining association。
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The vice-president of the ely group, ma fei, said that, as an implementer and leader of sustainable development, ely had been at the forefront of the implementation of the concept of green development, insisting that “the words of his mouth and the words of his paper be translated into deeds”. In the future, elli will work with alliance members to develop a shared vision of development and a shared vision of development that seeks to provide consumers with more healthy, safe organic products and lead to a wider organic lifestyle。
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Address by ma fei, vice-president of the erie group
As an industry pioneer, kim jong dong-suk has been actively engaged in green organic matters, providing a sophisticated organic consumer service to consumers, and we have done our best to raise the distribution time limits to a maximum of nine minutes. In the future, we will work closely with the members of the alliance to refine the organic consumption promotion chain for all and to promote greener, organic and sustainable industries for a more harmonious and organic future。
Kyo dong-seok delivered a speech by lee chang-ming, director of business
In his presentation, kang xing, director of industrial policy research, china's association of chain operators, noted that, in the current economic environment, encouraging consumption and promoting it remained important measures to boost the economy. In the wake of the new epidemic, consumer interest in individual health, food safety, environmental protection and a sustainable living environment has increased, with a greater focus on natural and clean ingredients in the selection of commodities, in line with the basic principles of organic agriculture health, ecology, equity and care, which contribute to a more sustainable future. The establishment of the green alliance and this organic conference are significant。
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Statement by the director, industrial policy research department, china association of chaining enterprises
In october, the director general of modern rice fields, lee jing, mentioned that in october, rice fields had always been responsible for providing consumers with good quality, healthy and fresh food, building on green, healthy and environmentally sound development concepts, constantly upgrading brand power and actively creating sustainable values and promoting sustainable social and economic development through various esg initiatives. From today, as a new member of the green alliance, we will work with industry brands on organic lifestyles to build a greener and healthier consumption experience for consumers in the future。
We are also honoured to be a member of the green alliance, as indicated by the relevant officials in yi haegari. In the future, we will also actively pursue the development concept of “green consumption, organic living” by continuously providing green and healthy quality organic products to a wide range of consumers。
This conference also brings together members of the green alliance to sign the organic conventions and to convey organic power. This is undoubtedly the strategic configuration of the gold medal to respond to the growth of demand for organic foods, explaining the commitment and reflection of an industry leading in branding the organic industry。
Content of the organic convention
Wetland park of the southern rim is an important component of the city of beijing's green city park ring. The park is located in the “structural eco-green lung of the south of the capital, the world's famous millennium history”. The start-up area covers approximately 5,000 acres and is the wetland ecological core of the park. With a combination of woodland renewal and ecological restoration techniques, it is possible to recreate the southern bubble stream, the big tree grassland and the natural wind. Re-emergence of historical and humanistic landscapes such as the great red gate monument, the little dragon river, the buffalo and the platoon, integration into diverse activities such as leisure campaigns, children's activities, eco-sciences and green living, and creation of the most diverse wetland parks in the centre of the city and the south pacific nature and wildness show. Its business philosophy is highly compatible with the organic concept of life advocated by the golden order。
Deep-tilled organic products
Promoting high-quality industry-wide chain organic development
Currently, the term “organism” has become a proxy for the mental health of consumers, a standard by which food safety and high quality are measured, and is increasingly accepted and accepted。
The kyoto supermarket white paper on consumption trends in organic products 2022 points out that consumers are more demanding about transparency of information on organic products and are more pursuing traceability of natural origin. It is particularly important to promote a green transformation of the whole-industry chain and achieve high-quality development of the whole-industry chain。
In fact, since the introduction of the first organic milk in the domestic dairy market in 2007, the golden order has been deepening its exploration on the “organism” path, boosting the development of organic industries in china and in the world at large, creating the country's first organic milk chain production system, and launching a high-end product line gold。
Of these, the kim dynasty's hulambel products come from the hulamber organic range, which is the source of high-quality milk at a limit of 48 degrees north, which is the pasture kingdom, the dairy paradise, and has more than 120 herbs to feed the cows with nutritious organic feed. The unique environmental advantage has also resulted in a gold medal that limits two times the raw omega-3 content of organic milk in huronbel, culminating in the high quality and high nutrition of the kimber products, as well as the certification of chinese and european organics。
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As the representative of organic milk in china, the gold medal has been at the forefront of the implementation of the concept of organic high-quality development and is committed to promoting organic high-quality development throughout the entire industrial chain, from a grass to a glass of milk, with retroactive results。
At the green alliance organic conference, green organic represented a corporate initiative on the concept of a “green industry chain”, covering every link from raw materials, production, packaging to marketing consumption, and promoting a green transformation of the whole industry chain。
Kim zhao hullenberg, organic milk
Building a “green industrial chain” biosphere to promote organic consumption
Organic markets are entering a new era of rapid development as consumer capacity and consumption perceptions change. It is worth noting, however, that the path to green organic consumption is not to be completed overnight, nor can it be achieved by unilateral forces, and that it is more efficient and effective to fully mobilize the public and attract more people to participate。
In recent years, there have been significant changes in the retail sector. The growth of traditional large malls and conventional internet purchases has slowed, while instant retailing has become an increasing number of new consumer choices because of the speed of distribution, which is more responsive to immediate consumer demand. By working with kyodong si, the gold medal brings a more secure, reassuring, high-quality organic milk product and good quality consumption experience for consumers。
As the leading brand in the organic sector of the country, the gold medals, with their full influence and resources mobilized, infiltrated from instant retail platforms and lifestyles, allowed the concept of “green organic life” to continue to ferment and set in motion a multi-participatory “green living” boom。
Kyodongsecond is the platform for instant retailing under the kyoto flag, with mature technology and big data support, as well as rich brands and media resources, bringing together the platform to spread green and healthy life attitudes more efficiently through the creation of the green alliance region。
It is worth mentioning that the country's largest malll (super experiences) project, which opened on 31 march in the haido-taiwan central axe, is expected to be fully operational by the end of 2024, with digital technology for the construction of a collective, technological, product-based, immersioned shopping scene that will create new consumer standards for beijing. The project's south central axis, located on the board of the “international consumption experience zone in the new zone of rizex capital business”, is the only new cultured international consumption experience area in beijing, located in the “new flags of international consumption, national tide experiences” city, where a whole-of-the-art consumption experience pattern and geomark system of “one-link, five stars, five stars, brightness” will serve as a global reputation for an international consumption-consolidation hub and a cultural creative and leisure exchange experience that will highlight the modern chinese winds。
It is now at the 618 marketing node in kyoto, and the gold medallion is using kungdong to send 618 atmospheres to launch the organic 618 campaign and to spread the concept of “organic life” from multiple dimensions to consumers, helping to create the image of “organic brand” and promoting a full-blown rise in brand value。
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At the same time, brands will have the social responsibility to contribute together to the sustainable development of the green organic economy, to raising consumer awareness of green organic consumption and to further promote green organic consumption。
Concluding remarks
In the broader context of recovery and expansion of consumption, organic markets will be better developed in the future, with the gold boom, the holding of the green alliance organic congress, the promotion of the concept of “green industrial chain”, the opening of “organ 618,” and the exploration of new consumption channels through the expansion of the consumer landscape, cooperation with kyoto dong-si, and the introduction of new dynamic energy to boost organic market consumption with better supply and good quality consumption experience, leading to green organic consumption streams。
Looking to the future, let us all look to the gold medal to continue to play the leading role in the organic industry, to drive up and down the industrial chain, to actively pursue the concept of green sustainable development, to promote high-quality organic development across the entire industrial chain, to provide consumers with more healthy and safe organic products, and to bring more dynamism to china’s organic market。
