Since april, the price reductions for multiple vehicles under the shanghai public flag, such as polo, twayan and xinjiang, have been up to $10,000, including passat, and the ferries and roads that have just taken up the market in january of this year have been in high swings! Prior to that, the price increases were added for many years。
This was the first time in five years that the shanghai public had officially announced a reduction in prices, and the incident had caused a great deal of noise in the car industry. After a series of brands reacted with price reductions, is the time for “down” now
Looks like it's a normal move. Who
In the first quarter, shanghai's popular take-off champions were awarded 52. 37 million units in march. Before that, the shanghai public proposed to attack 2 million targets and to show the rest of the car the gods。
Why did the shanghai public drop prices? There are a lot of statements, but the official version is just one sentence, “to increase user satisfaction”. Everyone knows that's not the point。
In fact, this reduction, although it involves the whole-system model of the shanghai population, is not significant and can be described as a “point-to-point”. Moreover, the margin of preference among distributors in various locations has long exceeded that announced by manufacturers, even several times, with the highest price reductions of 30,000, or 35 per cent, for example for polo, santana, etc.; the drop of 15,000, or more recently in the market; the drop of 4. 17 million, for pasat 1. 4t; and the drops of 35,000 and 21,000, respectively, in suzhou and ishiya
According to commentators, the shanghai public has more positive aspects of the price reduction, with a number of objectives, such as directly pushing sales and maintaining market ownership; combating rivals and oppressing them to a certain extent; testing markets for a certain degree of buy-in; and being subjected to normal competition in the market, such as the listing of other brand models, and normal sales behaviour. However, more views were expressed that it was mainly market testing and short-term sales push for the first half of the year. In terms of the volume and product competitiveness of the above-mentioned population, it is true that the fall in prices of this magnitude has caused considerable shocks to the market, and that the aftershocks caused by the price-depression wave will continue to erupt, and perhaps the next wave of major consumer gains under the price-down norm will open the curtain。
Why don't you just stay put
After the news was announced by the shanghai public, the first person to react strongly was chang anford。
In less than two days, long-arnford publicly announced his response: all cars were granted exemption from the acquisition tax. As a result, the reduction in the full acquisition tax discount, which was waived, also ranged from $7,000 to $20,000. The model covers the main vehicle types of fox and wing tiger. Since then, beijing has modernly announced a two-year exemption for all vehicles, equivalent to savings of between $5,000 and $20,000. The public has also announced the launching of a whole-system expediency campaign, with “insurance, zero interest rates, replacement subsidies” for all-car types, with a combined benefit of up to $7,800
There is a general feeling that the car that should be reduced is still silent
According to industry sources, that was just not the time! It can be predicted that the act has put a great deal of pressure on the car, which is now waiting for observation. For this year's worsening day-to-day car, price reductions are inevitable, a major event in preserving market sales, and will be significant. After all, it has only just begun to enter the second quarter, and the pressure on sales has not yet materialized, and once prices have fallen, the scale is bound to be enormous。
Is this the best time to buy a car
The answer is no
As can be seen from the above, this move has led to the expected reactions of various competitors. However, compared to the large promotions and crazy specials at the end of the year, this is just a little bit of a story about lending finance. Everyone knows there's an article on the loan credit, and the management fee is just interest! However, it is the view of all that is needed to leave enough space for the third quarter and the end of the year。
Most cars sell in the first quarter, but year after year. However, after the second quarter, there was a fragmentation, especially with regard to sales. So, in the next may-june, the big moves of the car company are about to begin, and the money-seeker can do it. However, as the best purchase point for the year, it is certainly the best node before the end of the year。
For more highlights, please search the twitter subscriber: car power big mouth says the car - long by copy: yuguo 20141021
