The prospect of further development of the interim foods was followed by the idea of joining. On 18 august, beijing journalist journalists found out that the hotmax programme, which offers short-term food brands, opened up alliances across the country, with a minimum start-up investment of 200,000 to 800,000 yuan. However, it seems unlikely that the unionists would be able to make money if they wanted to enter the business, that māori might not cover the expenses, and that lack of retention would become a herring. In addition, interim foods face problems: quality is uncertain, demand for consumption is unstable, and there is no matching of inputs to returns. The analysis found that the fire in the last food was the product of a special period, that industry was limited and that most of it needed to be replicated。
Open union, 5,000 in three years
The sale does not seem to satisfy the current situation of more than 500 stores in more than 20 cities, and attempts are made to further seize the market by opening up membership. Beijing business journalist learned from a micro-signing tweet published by hotmax for sale that the brand officially opened up the national union。
The beijing journalist, in his capacity as a member of the association, questioned the commissioner of sales business, who described two ways of joining: the first is a good-soldery cooperative (self-operated) model, in which a good-seller is involved in the design of renovations, training of shopkeepers, instruction in doorshops, etc., and the other is a supply-selling model, in which a good-soldery supplier, a licensed brand, is the supplier. He mentioned that “the difference between the two approaches lies in whether you need intervention to run a good shop”。
According to the good sales officers network, it is planned to expand the number of shops to 5,000 over the next three years. The beijing business journalist found in a register of intentions for sale that, although it was a national shop, there were limits to the number of cities that were intended to join, mainly in new, second-line cities in the south. For example, brand-enabling models are open only to shanghai, hangzhou, ningbo, kashing, nanjing, no sing, changzhou, suzhou, yangzhou, jinjiang, chai fat, hwang lake, and mount saddle, with most of the areas other than the selected cities being selected。
If you want to join a good sale, you have to prepare a good entry. The above-mentioned managing director of commerce has provided investment costs for the sale of co-operative (self-operating) operations, with initial investment funds of approximately $800,000 to $1 million, including initial workouts of $200,000, bonds of $100,000, use of resources of $218,000/year, training fees, services, etc., and rental, labour costs, storage logistics, etc., at the expense of the union's providers. There are also certain requirements for the allied stores: the site is to be selected in areas with a concentration of persons, such as the mall, the proximity of the subway and the vicinity of higher education institutions, covering an area of more than 150 square metres and the street is 6 metres wide。
It is worth noting that good-selling cooperative (self-operational) requires the self-employed to run the management shop and to participate in four weeks of investor training. Each store needs to be staffed by one shopkeeper and three shopkeepers, as well as integrated training prior to opening。
Do you make money? It's a $200,000 advance
All the players want to join, all the more to see the market burn, all the more to make a barrel of gold, and all the branders open up and expand their market share for profit. Who's making money in this saw-saw fight? Did the allies find a way to make money, or did they become beads waiting to be cut
According to the documents given by the staff mentioned above, the gross māori rate for a good-selling (self-operated) shop is about 28 per cent, with a single daily profit of $17,000 and a monthly flow of water of $510,000。
According to the above-mentioned criteria, beijing business press journalists would have received approximately $510,000 per month and $140,000 for māori if they had opened a 150-square-square-square-square-storage shop at the core of the new front-line city. Referring to the level of remuneration of shopkeepers and shopkeepers employed by boss directly, the total labour cost for one shopkeeper and three shopkeepers is at least $25,000 per month; the average monthly rent for quality shopping centres in the new front-line cities is $130,000-15,000, and the total monthly expenditure for a door shop is at least $175,000, without costing, for example, utilities. It is clear that $140,000 in gross domestic product cannot cover the total expenditure of $175,000 and that the allies “not only earn but also lose”。
In another supply model, who can make money must start from scratch. The supply model consists mainly of supply, branding authorization, renovation design and marketing services. In choosing this model, the initial entry of the union is worth at least $200,000, the sale of which will provide a discount of 7 per cent for the direct-door shop, the shipment of goods, and the acquisition of a branding authorization requires $10,000 per shop per year. In addition, renovation design and opening marketing services can be selected at $5,000 and $6,000, respectively。
A non-renowned snack industry worker told beijing newspaper journalists that the prices of the plant's snacks, or some imported snacks, were typically 20-30 per cent of the prices sold to their stores. According to a rough estimate of its profit margin, journalists take as an example 200,000 won for the first time by its allies, the total price of which is approximately 280,000 won in a good-seller shop, and the actual price of good-sold is probably over 80,000 won. This means that each batch of $200,000 worth of good brands is worth about $120,000。
With the growing number of food brands on the market, many branders chose to liberalize their membership. Liyang, permanent vice-president of the beijing institute of business economics, said that for branders, open membership would mean a considerable return, on the one hand, on the one hand, and on the other, on the other hand, on the other hand, it would be beneficial for brands to expand the range of their products, and the increase in volume would yield better profits。
The market share was squeezed
The last-minute food track where the sale is good has become hot, with many competitors competing for markets. The brands that usually sell food on a pro bono basis, the ones that lead to the downfall market, the life of elephants, high-shopping, otella, good food, etc. Since this year, many brands have been financed. In june of this year, the elephants have completed tens of millions of dollars in round a finance, now have more than 10 shops and are planning to continue to develop in surrounding cities; the hindgoo, which was established in beijing in january 2021, now operates in 22 cities, and in june this year received investments from k. High capital and completed the pre-a round of financing。
In may this year, the aids advisory issued the report on the development of the food sector and case studies in china 2021-2022, which states that the food sector accelerated in 2021, with a market size of $31. 8 billion and a market size of $40. 1 billion in 2025. The report also mentions the diversification of the food sector, the steady increase in the number of players entering the industry and the increase in competition in the sector as a whole。
In the face of the current crowded race lanes, retail trade experts, hu chun, are concerned that the life expectancy of the pre-term foods is relatively short and that, “when income is affected, consumers are willing to choose the pre-term foods at higher prices, and with economic recovery, the market for pre-term foods may be reduced”。
It has been proven that the exits from the food race are beginning to appear. The boom boom mart fair, which started in shanghai in 2020, opened more than 20 shops in one year and completed the pre-a round of financing in early 2021. However, few market developments have been observed in boom boom mart, whose parent company, shanghai technological limited, in a contract dispute with a supplier this year, indicated that it was ready to apply for bankruptcy because its business had stalled and there was no cash flow。
Moreover, there is a widespread, even “crowded” level of outlets in shopping centres that sell intermediate food. Beijing business journal journalists visited the chaoyang convergence and observed that there were several sub-surface shops with similar content, such as cool music, high-shopping and kkv, and the flow of brands was divided。
At the consumer level, the issue of the control of intermediate food products has been controversial, and the market is not short of complaints about the quality of intermediate food products. The black cat complaint revealed that a number of platforms had received complaints from consumers for the sale of pre-term foods, including a lot of food, kyoto, food, skycats, etc. One consumer complained that he had purchased a box of milk at a “unaccepted food discount shop” and that he had received the goods, which were infested and stenched, without compensation for the passenger uniforms。
In response, hu chun put it simply: “consumers are concerned that if the quality of the food in transit is not closed, or if the unnamed brands purchased in the shop are actually cheaper on other platforms, consumer confidence in the business will decline.”
It's going to be priced at this point. It's going to have to end with a specialty brand
However, one of the biggest problems with the successful operation of a forward food store is the source of the goods, which, if addressed, might lead to a way out of the food brand. Interim food purchases have moved from buyer to seller markets, and branders have attempted to secure the source of goods by producing their own brand products. According to skywatch, the good-seller company shanghai chipfruit supply chain ltd. Applied for 29 types of “fun” trademarks for food convenience and 30 types of food between 2017 and the end of 2021, and also registered its own brand trademarks, such as the “rock-in-the-book” “preliminary moo” trademark。
The source of goods, and the source of goods at a sufficiently high price, is, in the short term, the point where the food can be amplified. Cooperation with food factories is also one of the ways in which brands guarantee the source of goods and the low price. Beijing newspaper journalists found a good sale with the name of the food factory at the ziqi ochia gate, with a clear sign on the left side of the packaging, “gabao hotmaxx”, a commodity produced by guangdong jiabao group ltd., at a price of $3. 9. In contrast to guangdong's treasure shop, journalists found that after participating in the “five-five-five-cent” campaign, the average commodity price was still $1 more than that of the special store. Clearly, lower prices remain the advantage of the latter at this stage。
Even so, liyang believes that the development of the intermediate food sector is limited and cannot sustain a larger market in the long term. He pointed out that “required foods have limited resources relative to the large number of brands and stores on the market, consumer consumption needs are limited, while the consumption of unknown low-end products mixed with intermediate foods is only short-term and may end up leaving only distinctive brands”。
According to liyang, many of the late-term food products are produced by large stocks as a result of under-retailing effects on factories, and the real late-term food stocks are small as demand and supply in the market recover. “in practice, the `principal character' in a food store is not an ad hoc food, but an unknown small and medium brand, which consumers may try for low prices.” in liyang's view, if non-removable foods are the dominant in the long run, consumers will not continue to pay for them and will weaken their brand focus。
Hongtao, director of the institute of business and economics of the beijing university of commerce and industry, argued that “the market will be more regulated if food is safe and healthy, is managed by digital technology and there is a corresponding recall system for expired food”
Journalist in beijing, liu zhuo-ren, trainee journalist, hu jing-young
