Is the price competitiveness of groceries derived from supply chain efficiency improvements or from specification games? In the recent past, concerns have been raised about the “channel-supplier” capacity specifications of the quantities shop, which in some cases raises questions about the “cheap” of the quantified foodstuffs, in exchange for the “supplexed” route
To this end, a number of dozens of best-selling items have been systematically processed by the employed persons in order to compare their unit and grams with the prices of retail shops, supermarket chains and convenience stores, as well as electricity outlets, including pepsi cokes and poppy chips. The results show a stable price advantage in the main channels of fast consumption。
People in the food and beverage industry have further analysed the root of the “quality and affordability” of groceries, which lie in the straightness of the supply chain, the release of real price dividends through the removal of intermediate redundancy, and the need to fine-tune the fine-tuning of the benefits。
Dozens of single items are measured and the price advantage of snacks is fully captured
It is clear that a single product comparison is easy to generalize, and more comprehensive data on prices are needed to follow up on how cheap it is to sell snacks. When the sample was expanded to dozens of best-selling items, it was found, after full-source equivalents, that the volume seller still had a significant advantage over the unit weight price。
According to the data, 120 g-spectrum-based old sourbean pasta products are sold at a busy price of $3. 6 for food and snacks, at $4 for products of similar tastes and $5. 3 for convenience stores in nearby supermarkets, and, in the case of single barrels alone, at 10 per cent cheaper than supermarkets and nearly one third cheaper than convenience stores. In the case of a product with different channel specifications, the price per milligram of most of the product from the volume-seller channel is generally lower than that of the traditional channel, as in the case of water-supplied products, which is also ebay's mineral water, and the price of the 520ml specification is about $0. 0019 per milligrade, while the price of the 555ml specification from a commercial over-supplier is about $1. 5, the price of the 555ml specification from a convenience store is $2. 00, and the price per millimetre is higher than the volume-supplier route after conversion. In the best-selling type of food, the single price of the gratuity of the groceries continues to have a general advantage, whether it be a good shrimp bar, a good friend, or a booming cactus。
How do you get a low price for snacks without a standard set? It is understood that the core logic of groceries is that it is a business of scale, where services are traded for profits. Extending the sample to a whole-of-the-art comparison, the average price of snacks sold by volume was 20-30 per cent lower than that of traditional traders, a price advantage derived from the direct effect of the whole。
Channels are available to non-quantists, and brands are using standard channels
Consumer markets are undergoing a lasting transformation of channels, with single malls no longer fully meeting the needs of consumers, and consumers pouring into diversified retail outlets such as member supermarkets, snack discount shops and communities。
As new and old channels change, branders, in order to balance interests and effectively adapt to each other's characteristics, have opened up channels to customize and stabilize the full-source price system through the development of tailor-made products for different channels。
A well-known director of food brands has stated that sub-channel customization of products with different specifications and prices is already a common phenomenon in the fast-moving industry and that “branders need to stabilize the full-channel price system and balance the interests of different channels by means of differentiated specifications. Where brands supply goods of exactly the same specifications to different sources at different prices, objections to the overall interest of the brand will inevitably arise.”
After a multi-dimensional comparison, the "grate" remains the core consensus
In the actual consumption scenario, the attraction of groceries remains strong. Through random interviews with multiple consumers, it has been found that the central perception of “good and cheap” groceries remains unchanged, with ordinary consumers paying more attention to actual consumption costs and landing in real consumption scenarios。
"i know the specifications are different, but i've done the math, and it's still cheap." ms. Lee, who lives in shandong, stated that she brings her children every week and wants to buy them once a week, “the same budget, which only buys half a basket at the supermarket, can fill a whole basket here. And it's better for children to be smaller, and when big packagings are opened, they can be wasted.”
After 95, ms. Zhang said: “i live alone, and i care more about whether the supply is authentic than the individual specifications, as long as it is fair and priced clearly.” a similar view was expressed by many consumers, who valued the real cost of consumption and the abundance of goods more than the fine differences in specifications. In the minds of most consumers, “cheap, affordable, multiple choices” continue to be the most visible label for petty feeding。
Behind the channel is not only who is cheaper, but also the deep re-engineering that is going on in the digestive field. Channel customization is a necessary product for branders to balance their interests in a multi-channel pattern, and future fast-forward markets are no longer uniform specifications for distribution, and channel customization will gradually become industry branding. In the face of consumer change, the supply of snacks continues to have a solid market base, based on the price advantages offered by manufacturers, and for industries how to maintain price competitiveness while upgrading service capabilities through more sophisticated operations will be key to winning the future war of confidence。
