In an effort to boost “spring up new consumption” and boosting “rural renewal”, on 6 january, suning bought it at the landing house, beijing, chengdu and ishiya chamber, and launched the “new power downstreet” exchange conference and the annual cargo festival, launching a new “product overlays, channels, service optimization, upgrading of operation” 2024, introducing the “equal homes of the year” 9 major rights and interests that will allow more, better and cheaper new-trend households to reach their villages。
In 2024, sunin was able to buy over 3000 shops in the sinking market, focus on 20,000 “old for new” consumption campaigns, build 300 tailor-made high-value products and collect over 300,000 old household electricity. Over the next three years, “old for new” subsidies will be invested in rural areas in excess of $200 million, helping 1 million families to switch their homes for new ones and bringing “one stop for new services” to consumers。
Mr. Li fangxiang, director-general of the suning retail windsor operations centre, said that the retail cloud had built a smart retail “highway” with the new homes and homes exchange conference as an opportunity to accelerate the sinking of good products and services, and that the future would see the continuation of the “village fair” to boost rural consumption。
Upgrading county consumption: emerging “new three” trends
At present, there are more than 15,000 retail cloud shops in the country, which were distributed at the rate of 7 new shops per day in 2023, and the speed county “storage network” is fully covered. Suning is based on the market advantages of the retail cloud shop in the country, with sales increasing by more than 20 per cent each year and continuing to meet new consumer demand for electricity。
According to the retail cloud, as the quality of life in the county and town improves, the demand for smart and easy household electricity has gradually increased among the middle and senior age groups, especially among young people, with new changes in the consumption of dryers, dishwashers and earthwashers, the “new threes” and an overall new four-fold trend of “high-end intelligence, green health, pre-positioning integration, and integration of household appliances”。
Recently, the office of the state council transmitted to the national development and reform commission a circular on measures to restore and expand consumption, stating that green-product ruralization was carried out, with appropriate subsidies for green-smart households in rural areas, home-based electricity in exchange for old ones, etc. With policy impetus, rural consumers ' new demand for a comprehensive upgrading of the functionality, morphology and experience of household electricity creates new opportunities for household power distribution platforms and producers。
2024 new electro-rural: four strategies: products, channels, services, operations
In an effort to meet the rising quality-of-life needs of the home communities, suning will build on the long-term exploration of retail service providers' strategies to build core retail capacity, accelerate the opening of enabling and ecological links, and promote a new round of electricity production and upgrading of the home communities around the four main strategies of product iterativeization, channel construction, service optimization and business upgrading。
In product overlay, pre-positions, trends and net red products are being expanded, together with 100 head brands of electric power, to create more than 300 high-value customized products that target the demand for domestic electricity by district consumers. Previously, the kkc air conditioner that was jointly purchased by suning and haile was listed in 2022 and has been sold more than 700,000 through the whole channel; in 2023, the ningin and the u. S. Jointly built the ning dream suite, which sold more than 520,000 units, of which county sales accounted for more than 7 per cent, bringing better quality than electricity to consumers。
In terms of channel construction, in 2024, the retail cloud will have over 3,000 shops, deep-farmers' main track, officially launched the fast track, speeded up home, customised and fast-tracked, designed to develop the entire area in a more open model, with comprehensive coverage of county, community, and domestic shopping circles. At the same time, the opening of a large store and the launching of a new and upgraded super shop in the presence of a large family has been maintained。
In terms of service optimization, 36 central warehouses will be fully opened, 600 to 1,000 pre-cantonal silos will be built, the cost of logistics distribution in the rural market will be reduced and the service response capacity will be enhanced, while one-stop home-based solutions will be provided to users, and the capacity to deliver integrated services will be enhanced so that the home communities will be able to “one-stop” the cheaper products。
In terms of operational upgrades: based on retail cloud digital distribution routes, continuous optimization of b-end tools such as cloud silos, fast-melting, continuous and iterative c-end digitized tools such as cloud racks, price cut-offs, smart posters, old for new, bring greater user experience. At the same time, the county service system has been strengthened, with nearly 700 districts and specialized operational teams throughout the country, to deepen the two-line integration model and to accelerate the normalization of local marketing activities。
Deepening retail empowerment and helping rural “business transformation”
Retail clouds are an important vehicle for the strategic rooting of the villages of suning's retail suppliers. Over the past six years, retail clouds have provided nearly 60,000 rural jobs, served more than 250 million district consumers, and more than 10,000 owners have transformed their businesses through retail cloud platforms. For the benefit of partners, the sunning retailing cloud will re-establish the c-end retailing process, provide retail empowerment for “storage opening, system connectivity, user operations, source security, service performance, multi-channel traffic acquisition and distribution”, optimize the full range of services centred on the door shop, and increase the efficiency of doorshop transactions and operations。
In addition, the suning earnings festival introduced nine major interests in the countryside: “talk 1000 to the old in exchange for the new to the high discount, $888 for the advance of 8. 88, purchase of household appliances to a high of $3,000, twirling prize, one share of the price of household electric cut-off, one purchase and one delivery, courtesy of the members, ultra-value bill, and the arrival of the american conglomerate”. At the same time, brand manufacturers have been involved in more than 2,500 activities throughout the country, such as "systems, olds, news, memberships" to provide good goods, good prices, good experience for users of the spring festival
The sünning e-purchases suggest that the new power villages congress has created a more efficient and widely covered downlet for supplier partners to promote “dual upgrading” of household electricity consumption and industrial structures, allowing more new trends in household electricity to reach the countryside and to continue to serve the well-being of the communities。
