Global search engine strategy conferenceNes
[meeting time] 25-26 may 2007
[place of the conference] china simon international conference exhibition centre
China internet association
British incisive media, china media
"timev media"
Introduction to the search engine strategy conference
[gasps]
Search engine strategy conferenceThis was initiated in 1997 by industry experts in search engine observation, and rapidly grew into a professional exhibition on marketing and optimization of search engine at the highest global level. It was hailed by industry as an “oskar” congress in the search engine field。
Form of content
The ses congress has as its theme the marketing of search engines and the optimization of search engines and extends to areas related to search, including new and emerging areas such as b2b searches, mobile searches and video searches. The ses assembly was conducted in the form of an expert experience-sharing exercise, and its agenda was graded according to ease of effort, providing an in-depth and shallow presentation of knowledge on search marketing and optimization. The ses assembly strictly implements the auditing system for the content of speeches, ensuring that the content of the congress is thematically focused, sharing experiences and analysing hotspots of the year's location and global scope。
Global tour
Since 1997, the general assembly has successfully organized over 40 conferences in the cities of new york, chicago, miami, san josÉ, dallas, toronto, canada, paris, munich, germany, london, sweden, tokyo, nanjing, china and milan, italy。
[congress impact]
Thanks to the tireless efforts of global search experts, danny sullivan and others, the congress has become the best option for search experts to preach and for search engines to show themselves. More importantly, the congress has become a major classroom in which marketing leaders in traditional industries learn advanced online marketing and master the concept of search marketing. The ses exhibition has also become an arena for new industrial technologies and new forms of business cooperation。
China summary of the strategic conference on search engines
The ses china conference, which began in 2006, was co-organized by the incisive media and the timev media, together with its own series of professional conferences, have attracted thousands of professionals. The participants included the wealth 500 companies, 4a advertising companies, representatives of small and medium-sized enterprises and, of course, a large number of internet companies, search engines, agents and search engine marketing services, covering the entire industrial chain. At the same time, it has attracted the participation of representatives of most asian countries and regions, and china will be the largest, most specialized and valuable search engine in asia and a platform for professional exchange and cooperation in the marketing industry。
A section of the assembly in nanjing can be accessed on easy-to-web topics: tech. 163. Com/special/000915rb/seo0317. HTML
China 2007
The meeting in china on 25 may will be held in xiamen and is expected to reach more than 1,000 people, including industry companies and individuals from around the globe who seek to seize opportunities in china and enter the chinese market. Searchers from the united states, europe, asia, etc. Are organizing “china search tour” missions in their respective regions, and the taiwan region of china will also be visited by iama to participate in search fairs on the mainland。
Agenda settings
It is expected that the meeting will be held simultaneously in 25 two-day, three-site sessions, in various areas of search, from basic search engine ranking rules to competitive ranking strategies, from application of management tools in interactive tools, from website analysis systems to competitive management systems, from anti-fraud cases to on-site diagnostics, from web searches to mobile searches, with each agenda being conducted in round tables with the participation of industry experts。
The opening keynote speech of the general assembly, the interaction of star representatives (usually leaders of industry companies) with the president of the general assembly, has traditionally been an opportunity actively sought by major industry companies and the most attractive part of the media. On the stage of the ses general assembly, there were trade representatives, such as mr. Bryn, founder of google, and mr. Yang jianyuan, chief yahoo, who had appeared in china, mr. Mayun of yahoo china and mr. Zhou junin, then president of google china. Keynote's representative will be the subject of a final decision by the general assembly in accordance with the hot spots of the year and the wishes of industry companies。
[exchanging event and party]
The promotion of one-on-one communication, which is the focus of the search for the general assembly team, from the selection of sites in the tea break area to the promotion of each night party, revolves around the promotion of full interaction among participants, and the two-day conference will provide more than three opportunities for interaction, ensuring that there are more than three opportunities for communication between interested partners participating in the conference. The congress's top partners have taken advantage of the value-added services offered by the congress by organizing special events such as those of google dance party, yahoo night off and other industry companies such as ask. The google china party won the praise of participants during the nanjing search congress. Googlechinablog. Com/2006/03/blog-post 28. HTML
China-specific advocacy campaign
The chinese congress added a number of features to its activities aimed at agents, and the nanjing congress in 2006 saw the successful recruitment of a significant number of leading agents by the china business network, which was well aligned with their market strategies。
With regard to this channel recruitment conference, “we did not expect such a strong alliance before the conference, and we thank you for your recognition of and support for the great deal of business.” mr. Ceo yoonweian of the universal business network is very excited. “the process of recruitment of channels throughout the country is still under way. In 2006, we are ready to develop more than 200 agents throughout the country, and we hope to work with more of them to share the joy of success.”
♪ don't be so smart ♪
The first chinese-language search engine optimization contest was organized by the hovi media in conjunction with the 2007 ses conference in xiamen. The title of the contest is "trivale valley optimization" at www. Duhugu. Org. The term "trivale valley" was created. At the beginning of the competition, almost none of the country's search engines were recorded. Once announced in the seo community, almost all the practitioners were actively involved, and even their counterparts in hong kong and taiwan were represented in the competition in less than a month, and the numbers recorded in the search engines were over 100,000. The impact in the area of optimization of the search engine was significant, with the event lasting for a very long time, with much more coverage than in the general assembly。
