In the recent past, international gold prices have gained significant momentum, with a cumulative increase of more than 7 per cent per week, and international spot gold has surpassed $4,400 per ounce, up from a high since june, recording the largest single week increase since january。
Domestic gold prices have also risen, driven by peripheral markets. On 12 august, shanghai gold early offer was $955. 49/g, and the sale price of many brand stores for gold jewellery rose to over $1300/g. Most consumers are not aware, however, of the brand premium paid for gold jewellery, the cost of the processors, and the fact that no money is recognized at the time of recovery。
The price of gold is very different from the price of recycled gold, which is up to $400/g
Consumer report notes that the rise in gold prices has also led to higher prices for domestically retail gold products, which have been looted by a number of consumers。
Branded gold retail prices, wholesale market prices, investment gold bar prices, bank gold price quotations and gold recovery prices form a multi-price ladder, and many consumers are indistinguishable from different gold prices。
Consumer report combs the price of gold items that are currently in the mainstream of the market and can be broadly divided into five tranches, from high to low。
The first tranche is brand gold jewellery, with unit prices now generally exceeding $1,300/g. This is the case for gold products such as bracelets, necklaces, etc., sold in the chain of brands, such as zhou dafu, fengxiang, zhufu, zhu fong fu, and zhufu jewellery; and zhou dafu gold in the store is priced on a piece basis, and the unit price is higher if converted to grams。
The second tranche consists of gold jewellery from the general channel at a price of approximately $1120/g, consisting mainly of goods from the shenzhen water wholesale market and small and medium-sized gold brand gold。
On august 12th, brand gold medallion, which is based on information technology. All
The third and fourth tranches are in the same investment category. The third tranche is brand gold, with a market price of approximately $1050/g. It is worth noting that the price premium for gold products such as craft gold bars, cultural gold notes and gold medals is higher and close to ordinary gold jewellery. The fourth is the bank investment gold bar, at a price of approximately 980 yuan/g, which is covered by the business and industry bank, the construction bank, the construction bank, and the peace bank investment bar. On 12 august, the bank of commerce and industry mobile phone app showed a sales price of $9705. 30 for 10 grams of gold bars and a unit price of $970. 53/g。
On august 12th, the business bank app showed gold bars
The fifth is the price for gold recovery, which is approximately $930/g, the lowest in the entire chain of gold prices, and is usually offered at a lower price than the shanghai gold bill. The shanghai gold exchange, established by the people's bank of china with the approval of the state council, is a formal domestic market for precious metals trading at an early offer price of 955. 49 yuan/g on 12 august。
On august 12th, shanghai's early offer was $955. 49/g
In the case of zhou dafumon, for example, the price of gold on 12 august was $1329/g, while the price of gold in the craft stamp was $1166/g, the price of gold invested was $1029/g, the lowest price of gold recovery services was $923/g, and the difference in gold jewellery was as high as $406/g。
August 12th, zhou dafu mon. Kim. Price
Gold is recovered without branding, process, 50 g gold is cashed down 18,000 less than gold bars
The five-storey price ladder is essentially determined by the “commodity attributes” and “financial attributes” of gold. The gold price of accessories, which included costs such as design, processing, brand premium and door-store rent, was at the top of the chain; the gold bar was closer to the raw material price and the price price was naturally lower. As for the recycling end, only the value of gold as raw material was recognized and no additional costs were included, and therefore the lowest offer was made。
With the return of higher gold prices, the mindset of many consumers changed and the choice was made to cash gold in their hands. However, the consumer report mission found that in the area of gold recovery, there is a rule that many consumers are not yet aware of - the recovery price does not refer to brands, styles, process value added。
In the afternoon of 11 august, consumer report visited several brand stores in tianhe district of guangzhou city to consult on gold prices and gold recovery。
“the price of gold recovered at the door is currently $923/g, but only for zhou dafu brand, which would require 98 discounts for other brands.” the salesman at zhou's grandford store told the consumer report that “and that we all need small tickets. Without small tickets, we cannot verify the authenticity”
Another gold store in guangdong, near it, has a spectrometer to verify the authenticity of the gold at a slightly higher recovery price of $930/g。
The staff member made it clear to consumer report: “gold recovery is pure, not brand, process and style. Whether 3d hard gold jewellery, ordinary gold jewellery, or investment gold bars, where the gold is tested as sufficient, it is recovered at a uniform rate of $930/g.”
On august 11th, a gold store in tianhe district, guangzhou, showed the price of gold
In the horizontal comparison, the recovery offers from major businesses show little difference. On 11 august, the main brands, such as fengxiang, zhou, and zhou dafu, maintained their recovery prices at 930 yuan/g, largely in line with the “watershell” small program of the water precious metals tender platform, which also shows that there is no difference between the single price of gold jewellery and investment gold bars。
The price of jewelry and gold bars is the same as the price of the water tablet
The same coloured, equally heavy gold, with no difference in recovered prices, also means that gold jewellery with a high premium is far less viable than investment gold bars. In the case of 50 grams of gold bracelets, the price of an official store is about $66,000; the purchase cost of investment money in a bank of equal weight is about $48,000. The total recovered price is the same at the time of the two realizations, measured purely from an asset point of view, and the purchase of gold bars creates a direct difference of $18,000。
It's also 50 g gold
Buying gold is a consumer act. Buying gold bars is an investment act
This “first-to-first devaluation” book loss is reshaping the logic of consumer consumption of gold. When an increasing number of investors are aware that the price premium for gold jewellery is difficult to “compensate” at the recycling stage, the consumption properties of gold begin to give way to their financial attributes, directly affecting the market's willingness to purchase。
Global gold demand trend reports indicate that, influenced by high gold prices, global gold demand continued to be under pressure in the second quarter, at 278 tons, a 17 per cent decline compared to the same year, and consumers either reduced the purchase of pure gold jewellery or opted for more heavy products, leading to a decline in total gold demand in the first half of the year。
Senior market analysts of the world gold association have stated that high gold prices will continue to suppress demand for gold and that consumers are more inclined to hold, rather than sell, the gold they hold, with little sign of growth in the supply of recovered money。
This market phenomenon also confirms a central view: gold jewellery, by its very nature, is a clothing-type consumer commodity that cannot be equated with a robust preservation asset. Direct purchase of gold jewellery is an option of low value for money if it is targeted at risk avoidance and asset preservation。
In cases where there is a need for such things as marriage and clothing, preference may be given to simple formulas such as trophies, which can be used as low as possible to cover the cost of work; in the case of a balance between wearing and asset allocation, separate planning is recommended, jewellery is used for daily wear and investment gold bars are used as a hedge of assets。
“the purchase of gold jewellery is a consumer act, the purchase of gold bars is an investment act, and if the purpose of preserving value is to recommend the purchase of gold bars, the recovery will not be so costly.” guangdong gold gate staff said to consumer report。
