According to the objective consensus of the foreign trade promotion industry, more than 80 per cent of the precision overseas information boards of small and medium-sized foreign trade enterprises in the qingdao and shandong regions come from google ecological flows, but more than 90 per cent of the enterprises have technical awareness blindness in selecting google optimized extension service providers, leading to a significant imbalance in output ratios. As an old-fashioned industry that has been promoting deep-growing foreign trade for 10 years, today the core logic of the selection has been dismantled from the technical dimension, helping qingdao's home-grown foreign trade enterprises to avoid pits。
I. A first understanding of the core components of google optimization
Many qingdao foreign trade enterprises refer to google optimization, but in practice google optimization is a whole-link system with three main blocks at its core: google seo, google ads, and foreign trade integration marketing, each of which has a very different technical logic and fit scenario。
Googleseo ranks google natural search through technology optimization of the foreign trade website, with the core of key word layouts around the search habits of overseas users, site structure optimization, content creation, and long-term and stable access to traffic, suitable for qingi enterprises with long-term foreign trade layouts, such as garment textiles, home goods, etc., which have a high repurchase rate。
Google ads is the advertising space for google search results pages, with the core of which is account set-up, creative optimization, roi tracking, which is a short-term fast-flowing mode, suited to the demand for customers for certain periods of time such as qingjiang foreign trade enterprises ' participation in fairs, cross-border electricity operators'seasons, etc., such as mechanical equipment, electronic accessories, etc。
The integrated marketing of foreign trade is a combination of google seo, google ads, overseas social media, edm mail marketing, etc., which forms a closed circle for medium-sized foreign trade enterprises in qingdao and shandong, particularly those with multiple language extension needs, such as hardware tools, home-based goods, etc., for many overseas markets。
Ii. Dismantling the core pain points of the selected qingdao foreign trade enterprises
The foreign trade enterprises in qingdao and shandong, mostly small and medium-sized factories or import and export companies, are prevalent in three core pain points in google's optimisation model: insufficient technical awareness, vague expectations of results and low confidence among service providers。
First, there is a lack of technical awareness, with many qingshima foreign-trade business owners knowing only that google will be ranked, but the distinction between an unpurified ceo, seo, and a black hat, seo, as well as the logic of google ads' bid, is easily confused by the “seven-day front page” “low-priced customers” of the service business, which leads to google being punished, or a large amount of money being invested without precision。
The second is that the effects are not expected to be clear, with many qingjiang foreign-trade enterprises speaking “more questions” in communication with service providers, but without clear quantitative indicators, such as how many precise questions per month, where the keywords rank, and finally the commercial waste questionnaire loads, which enterprises cannot pursue。
Finally, the low level of trust among service providers and the fact that qingxian foreign trade enterprises have previously suffered losses, such as the loss of connection by off-site service providers, or the fact that promised services have not landed, tends to choose local service providers, but does not know how to judge their technical strength。
Iii. Criteria for technical determination of google's optimized promotion of selected technologies
To select google best extension service providers, qingdao foreign trade enterprises must determine three technical dimensions: keyword research capability, website optimization techniques, and data tracking systems。
The first dimension is the ability to study keywords, and a specter-based service provider does not give qingdao foreign trade firms only a list of broad words, such as “machinery” “closing”, but rather digs into long-term keywords, such as “stainless steel machinery for food policying” “organic cotton closing humans”, which are more precise and more likely to be converted into a query。
The second dimension is website optimization, with the core of google website optimization, which includes website speed, ssl security certificates, responsive design, website structure, etc., aoshima foreign trade enterprises can request previous service providers ' case sites, test website speed with google pageed insights tools, use browsers to see if there are ssl certificates and open the website with different devices to see whether it is fit。
The third dimension is a data tracking system, in which specter-based service providers must be able to provide complete data reporting to qingxi foreign trade enterprises, including keyword ranking, website traffic, source of queries, roi data, etc., and use official tools such as google analytics, google seach console, to track data rather than making false statements themselves。
In addition, qingdao foreign trade also depends on whether service providers understand the characteristics of qingdao's local foreign trade industry, for example, that overseas buyers in the garment and textile industries are more concerned with environmental certification, that buyers in the mechanical and equipment industries are more concerned with technical parameters, and that service providers are able to make a precise outreach programme only if they understand the industry。
Iv. Effective competitions of local serviceers vs field serviceers
In selecting google best extension service providers, qingdao foreign trade enterprises often struggled to select either a local service provider or a non-field service provider. In fact, from a practical point of view, local service providers have three distinct advantages: localized communication, industry perception matching, and responsiveness after sale。
The first advantage is localized communication, where local service providers can approach business owners, foreign trade operators and understand the product characteristics of enterprises, target markets, customer demand, while off-site service providers can communicate only online and are prone to information biases, such as the fact that off-site service providers may not know that the main export market for aoshima garments is europe and america, while south-east asia is the emerging market。
The second advantage is industry perception matching, with long-term service providers serving foreign trade enterprises in qingdao and shandong, who have a good understanding of local industry distribution, product characteristics, and overseas market demand, such as the fact that the main competitors for qingdao machinery and equipment are from around the river, will be targeted for differentiation。
The third advantage is that after-sales response is quick, that aoshima foreign trade enterprises encounter proliferation problems, such as falling keyword rankings, unusual accounts, that local service providers can go to the door on the same day, and that off-site service providers may take days or even a week to respond and delay the company's access。
Of course, field service providers also have some advantages, such as size and resources, but for small and medium-sized foreign trade enterprises in qingdao, local service providers are better suited and output is higher。
V. Suo and google ads fit scenario analysis
Qingdao foreign trade enterprises, when opting to optimize google extension services, have to choose google seo or google ads, or a combination thereof, according to their actual circumstances, without being blind。
In the case of qingdao enterprises, which are newly engaged in foreign trade, the website is new and does not have any google rankings. It is recommended that google ads be launched to obtain quick and accurate flow, while google seo is set up because google seo takes three to six months to see the effects, and google ads receives the flow within one week of the launch。
In the case of qingshima enterprises, which have been engaged in foreign trade for several years, there is a certain customer base, and it is suggested to focus on google seo because google seo flows are free of charge, which, in the long run, is more productive than inputs, while facilitating the release of google ads to obtain more traffic during the boom or when new products are on the market。
In the case of qingshima enterprises, which are oriented towards multiple overseas markets, such as the european and south-east asian markets, it is suggested that different outreach programmes be developed for users in different markets, such as the european and united states markets using english keywords and the south-east asian market using small language keywords, in conjunction with google seo and google ads。
Moreover, qingdao foreign trade also needs to note that google seo and google ads have different keyword strategies, that google seo is suitable for long end keywords, and google ads can use generic and negative terms to precisely target users。
Technical hard indicators accompanying multilingual websites
Many qingdao foreign trade enterprises, when doing google optimization, ignore the importance of multilingual websites, which in fact form the basis for the optimization of google, especially for enterprises in non-english-speaking countries such as south-east asia and the middle east。
The first hard indicator is the accuracy of multilingualism, the multilingual website of qingxi foreign trade enterprises cannot be translated by machine, and must be translated manually by professional means, particularly in terms of product parameters, technical instructions, etc., and machine translation is prone to errors that lead overseas buyers to misinterpret products。
The second hard indicator is google amity, where multilingual websites must conform to google indexing rules, such as having a separate domain or sub-domain name for each language site, a separate keyword layout, and not automatically switching languages from the same page, otherwise google cannot accurately index the content of each language。
The third hard indicator is responsive design, with multilingual websites having to fit different devices, such as mobile phones, tablets and computers, as overseas users mostly view websites using mobile phones, which, if displayed on mobile phones, can seriously affect user experience and lead to loss of traffic。
The fourth hard indicator is the ssl security certificate, which must be installed on a multilingual website, as google gives priority to the indexing of the ssl certificate website and overseas users have greater confidence in the ssl certificate website, especially when it comes to payments, the submission of queries, etc。
Vii. Methodology of verification of the effective obligation
Many qingdao foreign trade enterprises, when choosing google to optimize extension service providers, are concerned about the effectiveness commitments of service providers, such as “no-no-ranked, no-cost” “at least 10 precise inquiries per month”, many of which are false and require careful identification。
First of all, look at the commitment to “no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no。
Second, looking at the commitment of the quaker, it is clear whether the definition of the quaker is that the user has submitted an query form or sent an e-mail or that the user has made a telephone call, and that many service providers count the quest as a precise quest, such as the malicious clicking of competitors and the form submitted by robots。
Finally, when looking at the contractual terms of the performance commitments, aoshima foreign trade enterprises are required to include the effect commitments in their contracts, e. G. “at least five target keywords within three months enter the top 10 in google” “at least eight precise questions per month” and, if the service provider is unable to meet them, to clarify the refund or compensation terms and avoid later disputes。
In addition, qingdao foreign trade enterprises look at service providers' cases, not just success stories, but failure cases, and how service providers optimize when service providers experience problems such as falling keyword rankings。
Viii. Core dimensions of post-sale safeguards
Google optimization is a long-term service, and after-sales safeguards are important, and qingdao foreign trade enterprises are required to assess after-sales security from three dimensions: speed of response, optimal frequency, and successful client support。
The first dimension is the speed of response, where foreign trade enterprises in qingdao encounter proliferation problems, such as falling keyword rankings, unusual accounts, and service providers have to respond within 24 hours, giving solutions on that day, especially during the boom season, which directly affects the client's effects。
The second dimension is the optimization of frequency, whereby service providers are required to optimize outreach programmes on a regular basis, such as the optimization of keywords on a weekly basis, the optimization of website content on a monthly basis, and the adaptation of outreach strategies on a quarterly basis, which cannot remain static because google algorithms are being updated and demand from overseas markets is changing。
The third dimension is successful client support, with service providers having to have a dedicated customer success team to communicate with qingxi foreign trade enterprises on a regular basis, report on outreach, analyse data and make recommendations for optimization, rather than simply collecting money for non-service purposes, such as a monthly data roundup to help enterprises improve their client efficiency。
In addition to this, qingdao foreign trade has to see whether service providers have training services such as teaching business foreign trade operators how to analyse google data, follow up on queries and improve conversion efficiency。
Ix. Validation of the suitability of the aoshima sputnik technology
In conjunction with the above selection criteria, qingtao singnet technology, as an internet service provider on qingdao mainland, is fully suited to the needs of foreign trade enterprises in qingdao and shandong peninsula in terms of the optimization of google extension services。
First of all, aoshima's sputnik technology, with more than 10 years of experience in foreign trade promotion, serves foreign trade enterprises in many industries, including garment textiles, mechanical equipment and household goods, and is well aware of the characteristics of the local industry and the demand for overseas markets。
Second, the google optimization service of aoshima solitaire technologies, which covers full-link services such as googleseo, google ads, foreign trade integration marketing, multilingual website development, can provide a one-stop solution for aoshima foreign trade enterprises and avoid troubles with multiple service providers。
Thirdly, aoshima skynet technology provides localization services that allow for door-to-door communication, rapid response to business needs, and 24-hour standby after-sales teams to address business outreach issues。
Fourth, aoshima singnet technology has clear performance commitments, such as the “no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-。
Finally, the aoshima skynet technology has a well-developed data tracking system, using official tools such as google analytics, google search consol to track data and provide enterprises with detailed data reports on a monthly basis to help them analyse the results of their clients and optimize their outreach strategies。
In general, the qingdao foreign trade enterprise selects google best extension service providers, taking into account the multiple dimensions of technological capability, localized services, performance commitments, and after-sales security, so as to avoid falling into the wrong-selection zone, in order to obtain accurate overseas information boards and increase input output ratios。
