The search engine does not like regular updates of website content, so the rationalization of the timing of website content is one of the most important techniques to optimize the marketing of webseo. Link layouts organically connect the site to inform the search engine about the importance of the average page and keywords。
Five. Setmap
In accordance with its own website structure, it produces its own site maps so that the search engine can access most of the pages and columns on the thunder site beyond sitemap。
6. High-quality friendship links
The establishment of high-quality friendship links is a more critical issue for 100-degree marketing to increase the pr value of the website and its ability to update。
How can we optimize the web site? What are the methods?
I. Website location
Before building a website, what we simply need to do is to have a clear location of the website, which will be subject to a relatively high turnover of clients. The aim of our site is to market it, and it will be better to have a focus on one thing, so that the content of the site will also be easier to construct (see details of the ma hae-jan blog's seo positioning and seo optimization strategy in the overall planning of the website)。
At the same time as the seo is being optimized, we need to identify the ultimate seo goals for the site's optimization, with a more explicit objective to better organize the work。
Such a goal could be neither long-term, strategic nor short-term, but in the short term it would lead to the setting of our goals without setting out a way to be achieved. It would be preferable not to set a goal that could not be achieved at all, and then to break them down into a more specific phase of monthly, 1-day, daily goals。
The use of computer networks is relatively inconsistent for the target population at all levels of society, and it is clear that the internet will be used to promote the branding, efficacy and reality of the diseaseal metallurgical treatment, which will certainly have a better impact than the competition (as i explained in more detail to you in the ma hae-chang blog, " how to position the enterprise's website " 。
Competing analysis
There is a cloud in sun tzu's method of warfare: “knowing one's own side and being able to live through it”, before optimising, go to the customer's products and services, and study the competition's web site (details on how to use seo's thinking model to analyze the competition’s recommendations)。
This can be seen from the website's target groups and services, or can be re-communicated with clients. For the analysis of competitors, mahi-sang also highlights some of the following points:
Basic data: age of the website, number of admissions, rate of admissions, snapshots。
Site optimization: design of title, writing of specific explanations, emphasis on text, paragraph headings (h1, h2, etc.), url processing, link depth, use of novollow, optimization and content pages。
3 external data: quantity and quality of outward chains, full outward chains, front-page outward chains, brand visibility。
Ma hae-sang personally suggested that the chiefs or seo officers could model the data along those lines, recording each item in detail and including it in the programme。
Iii. Target group analysis, consideration of website keywords
In terms of analysing and understanding the group of patients, which is the type of target user for the website, and which is different in nature, i suggest that you do the marketing of the bomb and not go to seo。
After identifying a good user community, the key words are being studied and analysed, in which the principle of selection of keywords is to be user-oriented, to analyse what they actually want to search for the products and services of the website from the point of view of the user, and to communicate with the client, to identify the key words of the website, the core words of the client website need not be hot but precise (details can be found in the details of the blog " how to locate the key words of the new website " )
In contrast to the methodology used to analyse keywords, ma has suggested that you can start with the following:
1. Studying competitors ' web keywords。
2 keyword deep excavation tool: the 100-degree back-key search tool and the love station web keyword are recommended in particular。
3. Under-engine and related searches。
4 question and answer platform with long end keywords strung up。
Development of web site seo optimization
This is a strategy for developing a web-based seo optimization. In this context, ma hae-sang will give you a brief and detailed account of two aspects of site optimization and offsite optimization:
1. In-station optimization
In general, there will be a lack of cost-effectiveness in the initial website, and it will have to be modified in the light of the seo-optimised points. Here, ma hae-sang simply presents some of the main points within the $100:
(1) in-station structure optimization
The structure of the site should be clear, the layout should be reasonable, the cumbersome code should be categorically rejected, the large number of js scripts and flash animations should be rejected, the speed of opening the site should be affected, the columns should be set up in a light light, and visitors should be able to look at the web page with a clear visual look (detailing the details of the blog " how to optimize the web chain " )。
(2) site links
In relation to links and links to the website, the following needs to be achieved:
A. Dynamic stations are directly altered to static or pseudostatic (technical support required)
(b) number of internal links to the article
C. Linked objects are more relevant
(d) the relatively large number of links to the most important pages
E. Uurls are unified, with a new orientation of 301 to be used in a so-called path。
The advantage of this is that it is easy to browse between pages, that it is more efficient to climb the search engine, and that the thematic clustering gives a high ranking of key words in the subject。
(3) seo detail optimization
For a professional seo, you should also pay special attention to some of the seo optimization details (specifically, a detailed account of the consultation of the ma haeyang blog, " some of the optimistic details of the seo's best neglect at the station " ), for example:
A. The title, the alt label of the picture。
B. Rationally configured keywords and keyword density (titles, labels, description text), describing settings。
C. Long end-word recorder。
D. Sub-navigation, directed anchor text, blacking of the first direct anchor text on the internal page。
E to make page content relevant and to keep the original article up to date。
(4) participation in analysis of competing keywords
A see the inner and outer links of the website, how the outer links determine how powerful and the inner-chained articles are to be used as anchors。
B sees the location of keywords in the title, whether they appear on the front page and repeat them, and whether they are constantly being done on the website。
C. Read the front page of the competition。
D. Location of keyword distribution, url link (main domain or inner page)。
E. See the size of the website, age of domain name, volume of entries, automatic updating mechanism。
(5) upgrade website maps to achieve 404 errors page noodles
When spiders enter the site, the site map is a good guide, and the spiders have easy access to the various corners of the site, so we need to create a more rational site map based on the needs of seo optimization。
The other is the error jump page at 404, which is about 301 re-directional documents and 404 pages, where a lot of people will not do it, and where some station chiefs make it and are not 404 access codes (detailing the finding recommendations of the mahaiyan blog, " do you really understand the 404 page settings " ), although these pages are useful, a hint。
2. Off-site optimization
The site's off-site seos ' optimization, mainly through physical external links, usually through friendship links, blog reviews (private letters to me), forum signatures (posters), question-and-answer platforms, encyclopedias, and dissemination of classified information。
Here, too, ma hae-sang shares some of the ways and platforms i occasionally do outside-chain construction:
(1) the blog review (your message) builds its own blog — the new wave, the fox search, the world, us, the 100-degree space, and the message。
(2) forum signatures, postings with keywords and links — industry-specific forums, station leaders' forums
(3) from the dissemination of disaggregated information - 58 co-towns, the internet, the people's network, the internet, us, the list network, us, the long-term word information network, the urban classification information network, our business book, marcopolo, the electric house, etc。
(4) encyclopedia - encyclopedia, encyclopedia search, interactive encyclopedia
(6) recognition of brand names and dissemination of information (backpages of web site software and finding recruitment information, etc.)。
(7) increase the confidence of the website in the search engine by properly placing the relevant keywords on the authoritative website in the article。
In addition, ma hae-sang warns the chiefs or seo optimists that, in the process of building the outer chain of the website, there is a certain amount of care to be taken and investigated, for example:
(1) the link text really contains keywords, noting a little diversity of keywords。
(2) do not interact with websites that are more relevant, and the other side has more pr value than one's own, and the less links the other documents export, the better。
(3) attention to the diversity of the text of the outer chain anchors (a detailed section of the blog, the extralink construction of the website focuses on the recommendations of the platform's decentralization and extralink quality)。
V. Website staffing
In general, most websites are staffed by two website editors and one extralink commissioner。
1. Web site editing functions
Through the originals of website articles, the editing of pseudo-original content, the editing of original articles, stories on news events, blogs, microblogs, etc., access to website information and the modification of the language design of the site。
Ma hae-sang reminds the chiefs to admire the frequency with which the content of the site is searched, to update the content of the section on a regular basis, and to ensure an absolute amount of 10 articles in the morning。
Ii. Responsibilities of the extralink commissioner
The main participants in the outreach of off-site forums, blogs, tweets, events, etc., do not update their content on a daily basis, ensure the frequency of updates with the content events on the main website, and follow up on the first releases through the maintenance of the beast, statistically analyze the results of the search, look for cross-linking of the site's outside links, and regularly investigate website traffic, key word data analysis, the full overhaul of the unknown website, and collect information from visitors for statistical analysis。
Vi. Website impact monitoring and analysis
As a professional seo optimist, the analysis and evaluation of the website's seo optimized effects (detailed in the consultation on how to analyse and evaluate the website's seo effects) is needed for some time after the website's operation. The monitoring of the impact provides us with a clear picture of the return on investment of the seo's work this time, where improvements need to be designed, etc。
1. Statistical website access data, analysis of information on visitors ' resources and analysis of ways to increase traffic。
2. This varies the time, spatially thermal of the key words delivered and statistically analysed, while continuously analysing improvements that have a bearing on the key words of the station, especially when there is an event impact。
