From the temple to the city festival

From history to city fairs, from temples to national cultural brands... It's been more than 20 years and moreHoo-hotThe festival has grown into a very visible urban cultural business card. From 15 to 30 august, the twenty-sixth zhaojun cultural festival met with visitors from the public, and this cultural event, with the city as a whole as a stage, is interpreting the “symbiosis and coexistence” millennium in a new way to enable urban development。

The temple will become the city ip

In the 33 b. C., wang zhao went to the desert north and to his relatives in exchange for the long-term peace of the “closed sides of the wall, the queens and the bulls”。

For 2,000 years, zhaojun and his family have been living with each other through a formal history, antheism of poetry, anecdotal performances, and an abundance of popular mouths, which carry the meaning of “symbiotic and watchful support” and are deeply embedded in the urban veins of the hymns and holt. On the basis of a strong cultural base and a solid mass base, hope and hott planned an exclusive city festival on the basis of the zhaojun temple folk. • the zhaojun cultural festival, which has broken the civil monolithic pattern and embarked on the path of branding, normalization and market development。

In 1999, the first festivities of the zhao and kotshojun cultures were held in conjunction with the traditional zhaojun temples, with a view to promoting the zhao culture and strengthening itNational unityWith the aim of promoting economic development, 10 events, such as a theoretical seminar, an exhibition of folklore, and the promotion of trade, have officially opened up the marketing of brands. For more than two decades, the zhaojun festival of culture has continued to expand its reach from 10 events in its first 10 to a peak of 50, covering a wide range of fields, including arts, culture, sports, economics and trade, and academia. In 2001, the country was selected for one hundred outstanding folk art events, in 2005 it was awarded the "ten festivals of china's most potential for development" and in 2017 the country's 10 great festivals were celebrated, and after 2020 the "ten festivals of china's most ethnically distinctive festivals" and so on. In 2023, the zhaojun cultural festival was inaugurated at the grand black river military cultural park, with the creation of an “opening, many popular performances” and the opening of the original premiere, the royal song, free of charge. In 2024, the zhaojun cultural festival was held in conjunction with the tenth china museum and related products and technologies fair。

At present, the twenty-fifth anniversary of zhaojun cultural festival has been successfully organized on a growing scale and influence, serving as an urban cultural business card in the city of ho hot and an influential national cultural event in the country。

Innovative forms of expression

Building on the new era of discourse, the hote and hote continue to break the boundaries of the transmission of traditional cultures and promote creative transformation and innovative development of the culture of shogun。

The cultural expression of zhaojun cultural festival has continued to evolve, abandoning the traditional single theatre model, creating an insinuated matrix of realism and recasting historical narratives, using ancient monuments and cities as screens. Zhaojun's love, chiaki's love, is based on a new experience of “theatrical, walk-and-seeing” in zhao's courtyard. This year, the twenty-sixth zhaojun cultural festival launched the inaugural ceremony, " green city is the sunshine of the sunshine " , which combines holograms, water fogs, digital technology, and the restoration of the history of han hung and hyeonghong; and the synchronizing of the new night-scrambling and immersion, " zhao zhao " , which enriches the supply of night-time brigades in the capital, so that millennium history can be re-emerged in the light stream. The festival, which is based on a north-south cultural connection, has led to a cross-provincial mapping of the shogun arts group in the north and the south, which has established a link between the two cultures。

At the same time, on the occasion of the zhaojun cultural festival, a two-way in-depth integration of paper cutting, leather painting, straw painting and other indigenous non-relict techniques, the construction of a series of products such as zhao king's thematic bookmarks, paint fans, and literary foods, which translates a strong historical content into aesthetic experiences of life; and the innovative introduction of an interactive playbook tour project to become a one-way view of immersion. The media-wide dissemination matrix continues to expand, relying on short video, online cloud travel, and digital collections breaking time and space limits. Leadd the formation of the alliance of museums along the “shojun exodus” route, joined nine municipalities in five provinces to launch the zhaojun and pro-roowen brigade lines, gathering 200 objects from 12 museums for a thematic exhibition, with an online circulation exceeding 350 million times, promoting the upgrading of the culture of zojun from its territorial ip to a cultural logo shared by all peoples。

Enabling urban development and building national unity root

With more than 20 years of deep cultivation, zhaojun cultural festival has long gone beyond the festival itself to become an important vehicle for promoting the upgrading of the cultural industry by promoting the awareness of the chinese national community in the hoarding and hotage。

At the level of spiritual cohesion, the culture of zhaojun carries with it an inclusive vision of mutuality and harmonious coexistence of the inner cores, in keeping with the depths of the urban traits that unite the multi-ethnic community of zhao and houthi. Successive cultural festivals have built cultural and national identity among the peoples in order to bring about a common understanding and pass on the warmth of folklore。

At the level of economic development, hope and hott insist on the integration of cultural tours, the night economy, the specialty market, and trade in literature and trade in a variety of forms. New forms of business such as the national bot fair, the zhao jun night tour, a cartoon by the mangwan brigade, and the zhao king fong festival have been introduced in recent years and the consumption of the civil brigade has been continuously activated. In 2024, the festival was organized in conjunction with the tenth expo, which led to the hosting of 5,775 thousand visitors throughout the city and the receipt of 11,677 million yuan from tourism, an increase of 12. 22 per cent and 44. 48 per cent, respectively. In 2025, the innovation was launched to create a uniquely restricted consumer product and to continue to release the cyclical effects of “cultural set-up, economic singing”. Over the years, the zhaojun cultural festival has continued to generate efficiency gains in the tourism market, which have underpinned the high-quality development of the cultural industry。

At the level of public benefit-sharing, the zhaojun cultural festival, which upholds the concept of universal access, has broken down barriers to the establishment of public spaces through free public performances, popular fairs and city tours, allowed the zhao king culture to move out of the exhibition halls, integrates the population into everyday life and effectively enhances the cultural awareness of citizens and tourists。

Once again, it's been passed on to me

The tsars are cozy, and they are fresh. Over 2,000 years of age, the `reconciliation' of zhaojun culture has long been new. From ancient and prostheses to normal city fairs, from the temples to the deep integration of the global literature brigade, more than 20 years later, the culture of zhao has been handed over in qing city。

On 15 august, the twenty-sixth zhaojun cultural festival was inaugurated. The festival was marked by a city-wide exhibition that built inclusive, high-quality, immersion urban cultural festivals, in addition to digital photo openings, cross-provincial scenery tours, night tours, and the simultaneous launch of special events such as the city fairs and group weddings along the border, with the full display of the cultural charisma and grassland city style。

Hsiao hot will continue to cultivate the zhaojun cultural ip, deepen national unity, recognize the values of the era of civilization, constantly innovate in the dissemination of vehicles, enrich the culture of literature, deepen regional synergy, resonate with the development of cities in the millennium, and write a new chapter on the progress of national unity in the capital and the upgrading of the language brigade。