On-pageseo is the website's algorithm for matching search engine ranking
At the same time, user-friendly modifications to the content and code levels of the site。
It's the foundation of the seo, it's your entirely controllable part。
Good internal optimization provides a solid basis for external optimization (e. G. External chain building) and is more than effective。
Below are the main elements and methods of internal optimization within seo
It can be divided into three pillars: content optimization, technology optimization and user experience optimization:
I. Content optimization (core core)
Content is fundamental to meeting the user's search intentions。
Keywords research and layout
Methodology: using tools (e. G. Googlekeywordplanner, ahrefs, semrush, etc.)
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Find key words that are relevant to your business, have a search volume, are competitive。
Optimization points:
Target keyword: each page should focus on 1-2 core keywords。
Syntax:
Use of terms close to the core keyword to help the search engine understand the context。
For example, “digital cameras” can be used in pixels, lenses, photo technology, etc。
Long-term keywords: targinglonger, morespecificphases (e. G., “bestbudgetdigitalcamerfortel2024).
Title tag
What is the label in HTML, which appears as a clickable title in the browser tab and search results in the first row。
Optimization method:
Controls the length between 50 and 60 characters to avoid interruption。
Place core keywords in front of the title。
Each page of title should be unique。
Add brand names (usually at the end)。
Called language that attracts hits (e. G. Final 2024 guide)。
Meta description (m)I'm sorryI don't know
What is the label in HTML, a short summary below the heading in the search results。
Optimization method:
The length is contained in 150-160 characters。
Naturally integrated core keywords (search engines add rough matching)。
Create a smooth and attractive text that summarizes page contents and encourages users to click。
It does not directly raise the ranking, but can significantly increase the number of hits (ctr) and indirectly affect the ranking。
Heading tags
What is it: the label in HTML, which is used to construct the article structure。
Optimization method:
A page usually has only one h1 label containing the core keyword, usually the article title。
The subheadings h2 and h3 are used to divide the content blocks and use the relevant keywords rationally。
Clear content structure to enable users and search engines to understand content levels。
Content quality and depth
Optimization method:
Comprehensive: the content should cover the subject in a comprehensive and in-depth manner and provide more valuable information than the competitors。
Originality: a unique original content。
Readability: paragraphs are short, lists are used, key information is thick, maps are easy to read。
Search for intent matching: ensure your content type (blogs, product pages, navigation pages, etc.)
It is consistent with the true purpose of the user's search (in order to obtain information, buy products or find a website。
Use of keywords in text
Optimization method:
Naturally, core keywords appear in 100 words in the body。
In the full text, the core and related words are used with a reasonable frequency (the keyword density does not need to be over-compensated and natural)。
Avoiding the myths, reading them for humans, not machines。
Picture optimization
Optimization method:
File name: use descriptive filenames containing keywords such as red-apple-iphone-14-case. Jpg instead of img0001. Jpg。
Alt text (alternative text): adds an att attribute to each picture, accurately describing the picture and containing keywords。
This is essential for accessibility and photo searches。
Compressed size: compressed pictures to reduce file size and increase page loading speed。
Internal links
Optimization method:
Links content to other relevant pages on the website。
Use descriptive anchor text (e. G., “to learn more about internal link-building”, not “to click here”)。
Helps search engine spiders find and capture more pages, transfers page weights and reduces the rate of jump。
Technology optimization (the “geographical basis” of the website)
Technology optimization ensures that the search engine can easily capture, understand and index your website。
Url structure
Optimization method:
Simple, easy to read, with keywords (english), e. G./blog/seo-on-page-guide。
Use hyphenation-separating words to avoid underlined or spaces。
Avoid excessive length and contain too many parameters as much as possible。
Website speed
Optimization method:
Test speed using tools such as googlepagespeedinsights, gtmetrix。
Compress images, enable browser caches, reduce re-direction, use cdns, optimized code (css/jss), etc。
Speed is a direct ranking factor, especially for mobile searches。
Mobile-friendly
Optimization method:
Use responsive design to ensure that the website is properly displayed and operated on equipment of all sizes。
Inspections are conducted using google's mobile device friendly testing tool。
Important tip: google is now using a mobile priority index, i. E. Indexing and ranking mainly using mobile content。
Https security protocol
What is it: website security certificate。
Optimizing method: install ssl certificates for websites, use https encryption protocols。
This is the light ranking factor officially recognized by google and the basis for building user trust。
Structured data
What is it: a standardized format (e. G. Json-ld) that provides a clear clue to the page to the search engine。
Optimization method: use schema. Org vocabulary to mark content (e. G. Products, articles, bread crumb navigation, faq, etc.)。
This helped to generate a rich summary of the results of the search (richsnippets) and increased the rate of hits。
Xml site map (xmlsitemap)
What is it: an xml file that lists all the important pages on the website。
For example: https://www. Ygwzjs. Cn/index. Php/sitemap. Xml
Optimizing method: creates asitemap. Xml and submits it to platforms like googlesearchconsole to help search engines find and index your pages more efficiently。
Robots. Txt
What is it: a document that guides the search engine spiders to which pages can or cannot be retrieved。
Optimizing methods: correctly configure robots. Txt files, avoid blocking important resources (e. G. Css, js files) and ensure that spiders are able to move freely。
Normal tag (canonicaltag)
What is it: a label that addresses the problem of duplicate content, specifying which url is the preferred version。
Optimization method: when multiple urls have the same or very similar content (e. G. Urls with parameters)
Use a standard label to tell the search engine which main url the ranking weight should be on。
User experience (ux) signals
The search engine judged the quality of your website through user behavior。
Reduced exit rate and increased stay time
Optimizing methods: providing quality content, clear navigation, fast load speed, good internal chain answer
Let the user stay longer and view more pages on your website。
Clear navigation and website structure
Optimizing methods: logical menus and breadcrumb navigation to help users and search engines find the required content easily。
The ideal web site structure is “tangular” and any page can be reached from the first page no more than 3-4 hits。
Summary and practical recommendations
Internal optimization is an ongoing process, not a permanent one. It is recommended that the following steps be taken:
Content audit: examine existing content and identify opportunities for optimization (e. G. Missing keywords, poor title, outdated content)。
Priority: prioritize the most important pages (e. G., front pages, core product pages, high-flow articles) and the most serious technical errors。
Continuous creation of quality content: continuous release of high quality content consistent with search intent, based on keyword research and user needs。
Remember, the ultimate goal of internal optimization is not just to please the search engine, but to serve your true users。
Technical audit:
Fetching websites using tools such as screamingfrog and ahrefssiteaudit
Technical problems were detected (e. G., 404, repeat title, slow speed)。
