Internet literature should leave the barbarous growth and shoulder its social responsibility
Abstract: at the end of 2016, the number of users of online literature reached 333 million, the number of daily updates of literature sites reached 200 million chinese and the average number of daily page views exceeded 1. 5 billion。
Online literature presents an exciting picture of a continuous growth
By the end of 2016, the number of users of online literature had reached 333 million, the number of daily updates of literature sites had reached 200 million chinese, the average number of daily views of literary web pages had exceeded 1. 5 billion, and the value of online literature in the country had reached 9 billion yuan. After 20 years of tumultuous online literature, today there is a happy picture of an ongoing boom. And behind these are the challenges that have come to the fore, the problems of the mud, the copying of the author and the wind, the roughness of the content. How online literature leaves “the barbarous growth”, with its due social and cultural responsibility, is an issue for the industry to consider。
Around 2005, online literature moved from a free development stage to a commercialization phase, moving through the trend of work, with the second appearance of works such as dreams back in the great queen and step out of the land. The “psychological demand drive” is an important creative factor in the development of the web site. However, after a decade of development, both historical and non-existent, there is a dilemma of diminishing creative motivations and exhausting paths. In particular, large numbers of young users are entering the market and mobile-phone reading is becoming more mainstream, leading to demand being pushed back into content and bringing more change to online literature. The monthly presentations by online literary writers were accompanied by detailed and long narratives and details of previous works. With the shift from a computer-based to a mobile phone-based reading end, people's reading habits have changed accordingly。
At the same time, chinese online literature has been moving towards the world in recent years. With its content, the chinese web translation site wuxiaword has won the 1211th place in the world and over millions of monthly views, and has captured a large number of fans abroad. Chinese online literature has become one of the most important forms of chinese cultural output。
Faced with the new needs of these readers and the new changes in the creative environment, the means of writing are constantly being sought for change if the story is to be shared by both domestic and foreign readers. Of course, regardless of the change in the creative environment, the very essence of online literature is still a story, which is essential for attracting readers. We need to stay the course in creating good stories and believe that the experiences and lessons of this generation of online literary writers will become fertile ground for the next generation。
