Through the introduction, there is some understanding of the internal factors that influence the ranking of keywords. Then, in this paper, you will be briefed on the external factors affecting the ranking of keywords。
External factors that affect the ranking of key words on the website include, inter alia, out-chain voting, re-engineering of search engines, crowding of competitors and the rise of rich and social media。
With regard to the outreach of the website, there is a long-standing saying in seoer that “the content is king and the outer chain is king”. Among them, there have been two shifts in the criteria for considering the outer chain: the first was a shift in the number of “outlinks” to “link sources” and the second was a shift in the number of “traditional link voting” to “user voting”。
Such changes have also come about with the rise of social media, the web 2. 0 era, which was often referred to in the past。
Search engine adjustment
The influence of this factor is believed to be well known to friends who are seos in the country. Whatever the reasons for which the search engine upgrades or changes to algorithms and rules, some sites suffer. This may be a necessary consequence of the maturity of the search engine, but the consequences can only be “pay for” by the station chiefs。
Competing squeeze
The greatest “enemy” of job optimization is yourself, and the second is your rival. At times, we are intoxicated to increase user experience indefinitely, while ignoring the squeeze of competitors. So sometimes it's not that we don't work hard, it's not that the search engine's intruding, it's just because the opponent's work in one area in the near future is more thorough。
It is important to note that any optimization of work is “degree”. Optimizing excessive websites would be seen as cheating and would eventually lead to penalties for search engines — although there might be some effect in the short term。
The rise of social media
Since its inception, social media have had a destabilizing effect on our optimization. Why do you say that? Because the purpose of our website optimization is not solely the ranking of a keyword, but the flow。
Today's social media is a lot of input to the website in terms of traffic. The microblogging and twitter account, which holds millions of fans, is naturally the object of the attention of seoers. It is undeniable that those who are most willing to try to socialize media marketing also tend to have a seo background。
Also, according to some foreign sources, the strong correlation between search rankings and indicators of website performance in socialized media, such as the wide dissemination of keywords in social media, with which key words are usually ranked in search engines, is positive。
But we cannot simply interpret it as causal, because sometimes the occurrence of a hotspot event leads to a large flow of traffic from social media, and the growth of traffic can be one of the indicators of the popularity of the search engine's website, so it is an indirect correlation。
Importance of rich media
The data show that the flow of pictures and videos to the website is sometimes unexpected. Sometimes it's possible to put pictures first just because of an alt label。
So that's one of the skills that seoer must understand. The same is true for video searches, where video descriptions and how video titles are set relate to the ranking of the video, which will no doubt be an opportunity and a challenge in the age of social media explosions。
At the same time, we should note that young people, especially after 90 years, are now moving towards short videos in terms of access to information, which is yet another window through which we break the bottlenecks in outreach。
In conclusion, it is not difficult to see the trend of increasingly complex factors affecting the ranking of keywords, and the attention of young people, influenced by social and group identities, constantly expanding on new and old media。
But as marketing officers, regardless of which platform we focus on promoting, we are dealing with the core needs of users and human care for product services. That is what we are going to say later — human marketing。
