Wang song ho
Introduction
With the advent of a new media era, traditional television news production faces unprecedented challenges and opportunities. The rapid spread of new media, such as smart phones and the internet, has changed the way public access to information and created new demands on the mode of transmission of television news. Against this background, television news production must adapt to the times and actively explore and innovateMedia integrationThe path to development. The transformation of television news production is by no means an instant, but a long-term process of exploration and adaptation。
In an age of media integration, with the application of cutting-edge technologies such as artificial intelligence and virtual reality, traditional acquisition skills alone are no longer sufficient, journalists need to learn new ways of producing news and media institutions need to adapt their management systems accordingly. The production of television news is at a critical stage of change and the future fate of television news is at stake if the opportunity for transformation is to be seized. This requires television media outlets to embrace change with an open and inclusive mindset, constantly updating their perceptions and building their capacities to be at the top of the media integration boom。
Background analysis of media integration
2. 1 media integration development process
Media integration has become the main theme of the current media industry development. Traditional and emerging media permeate and learn from each other, generating a new set of forms of communication and reporting. Media integration has gone through an evolutionary process from shallow to surface and from inside. The early integration of media is still “physical” and is reflected mainly in the sharing of content and the sharing of channels between different media practices, but significant operational barriers and regulatory barriers remain。
With the growing maturity of digital technology and the rising demand from its audiences, media integration has begun to advance deeper and more multidimensional. On the one hand, traditional media have developed new media platforms to expand communication channels and optimize user experiences using technological means such as mobile connectivity and big data; on the other hand, emerging media have learned from traditional media in terms of content production, channel building, and so on, two-way penetration and complementary symbioticization have become new patterns of media integration。
2. 2 impact of media integration on the news industry
The development of media integration has profoundly affected the ecology of the news industry。
(1) cooperation with new media. Advances in technology have characterized news-gathering, production, reporting and dissemination, and digitally driven media integration has become a new feature of media development. Media integration can improve the quality of news products, increase market shares, achieve economies of scale and scope, provide a broader development space for traditional media and lay the foundation for new ones。
(2) significant changes have taken place in patterns of news production and production. News products are characterized by a combination of media features, such as newspapers, radio, television and networks, which are more informative and diverse. The amount of time and effort spent on news production has also increased significantly. The integration of the media has resulted not only in technological changes, but also in systemic re-engineering of journalism, ideas and even social functions。
Iii. Special features of television-time news coverage
3. 1 overview of traditional reporting
Traditional television-time news coverage is often based on simultaneous sound, live coverage by journalists and studio coverage. Journalists interviewed the scene of the incident, obtained first-hand news material and reported on the incident through television footage and reconciling statements. This way of reporting is time-sensitive and enables the first-time delivery of news messages to audiences. In the context of media integration, this traditional way of reporting is gradually exposing some abuses. First, communication channels are limited and it is difficult to achieve interaction with audiences. Second, online media news, in its mass, diverse and interactive form, has had a huge impact on television-time news. In the face of the wave of media integration, the television media are actively exploring the path of change in news coverage。
3. 2 current reporting techniques and formats
With the rapid development of internet technology, media integration has become an inevitable trend in the news industry. Tv news coverage is also constantly being updated, using new technologies and methods to enhance its effectiveness and impact。
Currently, television-time news stories are widely used in multimedia technology, with more solid news content through a combination of words, pictures, audio and video. The application of digital technologies has made information-sharing and integration between different media possible and has greatly improved the efficiency and quality of news production. At the same time, the emergence of new media platforms has effectively expanded the reach and impact of news by providing more channels of communication and interaction for television-time news coverage。
In the form of coverage, television-time news has adopted a more flexible and diverse strategy. Through different reporting formats at different stages of major political events, a complete set of reporting processes has been developed, including pre-heat, event alerts, live broadcasts and after-action reviews. This multidimensional and multi-faceted way of reporting allows for a fuller picture of news events and enhances their depth and breadth。
In addition, the use of big data and artificial intelligence technologies in television-time journalism has become increasingly widespread. Through the extraction and analysis of big data, the media are able to better capture audience needs and achieve personalized news delivery and interaction. Artificial intelligence technologies, for their part, play an important role in all aspects of news production, such as smart writing, auto-editing, virtual anchoring, etc., which greatly improves the efficiency and quality of news production。
Television-time news coverage is undergoing a profound transformation. The use of new technologies and methods has not only changed the pattern of news production and dissemination, but has also created new demands on journalists. Only by keeping pace with technological innovations and constantly updating ideas and skills will it be possible to adapt to the development needs of an era of media integration and promote innovation and progress in television-time journalism。
Iv. Evidual analysis of the evolution of the through through information
4. 1 case study: shift in reporting
In order to understand the evolution of television-time journalism, the central television news channel has been selected as a case study. A coding analysis of 30 days of random news coverage per year from 2010 to 2020 on the channel revealed a marked change in the way television news is reported。
In 2010, current news coverage was dominated by direct coverage, with less use of interactive reporting, such as interviews and live links, and few multimedia elements. By 2015, when media coverage began to be consolidated, in addition to traditional broadcasts and interviews, journalists began to gather news leads through social media, such as twitter, and the official channel twitter began to publish news messages and expand communication channels. After 2018, media coverage matured, vrs, ars, etc., began to be used, mobile-phone live, vlog, etc., and various media forms were more fully utilized and integrated. Data show that the use of multimedia elements in current news coverage was only 7. 3 per cent in 2010, compared to 38. 6 per cent in 2020。
The content orientation and value orientation of current political news have not fundamentally changed, despite the growing variety of forms of coverage. Semantic web-based analysis of reporting texts shows that grand narratives, policy interpretations, etc., dominate over the years, reflecting the authoritative and serious features of party reporting. At the same time, the impact of television-time news has increased in terms of agenda setting and public opinion guidance, and the use of media technology has made positive publicity more dynamic。
Tv news coverage has undergone a transition from monotonous to pluralist, static to dynamic. The integration of traditional means of reporting with emerging technologies has made the format of current affairs more flexible。
4. 2 evolution
The rapid development of new media technologies has reduced the influence of television news in terms of public access to information, self-expression and participation in society, especially since the spread of the media has led to a more diversified distribution of information, and the new concept of pluralist expression and multi-role integration has had a direct impact on traditional communication concepts。
In addition to disseminating changes in concepts and methods, television news also faces segmentation of the audience market. Television news has had to turn its attention to a web audience, but in the process it has led to a significant proportion of television news audiences and markets lacking support, directly undermining their own market influence。
Faced with these opportunities and challenges, television-time journalism is also actively exploring the path to transformational development. On the one hand, current-life journalists are beginning to focus on the use of new media technologies, while on the other hand, television-time news is constantly repositioning itself to balance the needs of traditional audiences with the emerging audience of the network and to improve integration development mechanisms to address the risks posed by the trend towards fragmentation。
Conclusion
As media integration continues to evolve, there has been a profound change in the news and communication ecology. The rapid development of emerging media technologies has reshaped access to information for audiences and placed higher demands on television news coverage。
Tv-time journalism must proactively adapt to the general trend of media integration, renew the concept of reporting and optimize the way it is reported, in order to win the initiative in a fierce competition. Tv-time news coverage is experiencing multiple integration from a single platform and an interactive experience from linear transmission. In the future, television-time news coverage will further integrate innovation and show a trend towards intellectualization, personalization and immersion。
In short, media integration has created unprecedented opportunities for television-time journalism. It is only by adapting to the times and embracing change with an open and inclusive mindset, exploring the future in an innovative and progressive manner, that television-time news can re-energize and rejuvenate, continuously improve communication, guidance, influence, credibility and better serve the party and the country. (by shanxi radio and television)
