During the period of deep adjustment of the real estate market, a significant trend is reshaping the industry pattern - second-hand house trading is becoming the dominant market force. According to data from the ministry of housing, urban and rural construction, between january and october 2025, the total area covered by the second-hand house trading network nationwide increased by 4. 7 per cent over the same period, representing 44. 8 per cent of the total volume of transactions and showing, in many cases, an increase in the area covered by the second-hand house network exceeding the rate of new housing. Behind this shift is the logical logic of urbanization moving from incremental expansion to endogenous development, reflecting the synergies between policy innovation, technological empowerment and the upgrading of consumer demand. Zhengzhou, which is the central centre city, offers a model for observing changes in the industry, with its official trading platform, zheng zheng zheng zheng zheng zheng, and the practice of the market-based innovation platform, the hand in hand housing network。
The inevitability of second-hand houses to dominate the market: from time of increase to time of stock
At present, our urbanization rate has exceeded 66 per cent, and urban development has shifted from “sizing-up” to “quality-up”, with which the real estate market has entered the stock age. The director of the centre for real estate research at the university of qinghua, wu xinhua, noted that the decline in the size of new home sales and the rise of the second-hand house trade were essentially changes in the structure of housing demand - a group of people who were in immediate need, mainly young people and new citizens, preferring to choose a well-established, well-equipped, second-hand home. After a shift from a period of rapid growth to a period of stable development, urban renewal and stock-taking became central tasks, and the dominant position of the second-hand house trade was a corollary of this phase。
At the policy level, local authorities are providing accurate support for rigidity and improved demand through combinations of “elimination of purchase restrictions, reduction of restrictive measures, introduction of housing subsidies, optimization of the provident fund policy”. For example, mr. And mrs. Liu of qingdao made a down payment of $480,000 through the new government of the provident fund to ease financial pressure. These measures not only release demand for improved sex but also contribute to increased efficiency in the circulation of second-hand houses. According to data from the national statistics institute, between january and october 2025, the total number of new commodity houses and second-hand houses traded in the country remained stable at the same time, without significant contractions, confirming the positive effects of policy regulation。
Technological empowerment and model innovation
Another key driving force behind the rise of the second-hand house trade is the subversion of traditional brokering patterns by technology. Traditional property transactions have long suffered from “intransparent information, cumbersome processes and a monopoly of intermediaries”, while the “hand-in-hand property network” has recast industry rules using the “new media + housing platform + entity camp” triple-driven model。
The efficiency revolution of the trade union
The hand-to-hand platform allows buyers and sellers to communicate the house's condition, price intentions directly through an “entrepreneur-to-owner” function and to make the transaction process transparent by relying on an intelligent system. This model not only reduces poor information and communication costs, but also increases transaction efficiency significantly. According to the data, its single inspection video had reached an industry record of 100,000+ exposure and 20 minutes of engagement。
From text pictures to immersion experience
The platform integrates new media thinking in depth with real estate agents and visualizes the community environment, perimeter support and housing details through the “leading house + short video lending” model. This scenario-based content output reduces transaction trust costs and reduces user decision-making cycles。
“final kilometre” of quality of services
Working hand in hand to maintain flat management and high-quality team-building to ensure efficient synergy between offline services and online technology. Its “brain and organizational innovation” model, which is consistent with the practice of real estate enterprises that “product power enhancement depends on talent and organizational innovation”, sets service standards for the industry。
As lee woo jia pointed out in his analysis of the current real estate market: “we live in houses, live in communities, and the value of houses should shift more towards experience, comfort, comprehensive pricing, community services, property services, etc.”. At the heart of this view is the fact that the chinese real estate market has entered "the stock market" and that second-hand house trading has become dominant, and the market is shifting from "is there?" to "is it ok?" in this new phase, the house is returning to its essence of residency。
Innovative practices of the app of the hand-in-hand housing network
App, based on the central idea of "landlords up, let's get hands up" and innovatively building a "new media + real estate platform + physical camp" three-dollar-driven model that aims to break down the industry, facilitate the return of real estate transactions to an efficient and real nature, and provide users with full-chain, transparent and professional housing services。
The platform re-engineered the new experience of real estate transactions with a number of core highlights:
The direct association of owners has completely bypassed the middle link and has resulted in a direct interface between buyers and sellers. Access to information on housing sources is transparent, communication barriers and potential disputes are effectively reduced, and buyers and sellers can negotiate directly, not only to save high brokering fees, but also to reduce transaction cycles significantly, and to achieve efficient transactions between time-consuming domestic workers。
Innovations have been incorporated into the new media feed format, with professional anchors visiting the house's sources on the ground and visualizing the house, the layout of the space, the details and the surrounding environment. One-million-degree exposure-assisted housing sources rapidly attract crowds, allowing users to insulate themselves into the real situation, significantly shortening the decision-making cycle and accelerating the transaction。
The "map looking for houses" features precision map positioning, and users are able to map the physical location of their home, traffic networks, surrounding schools, businesses, medical care, etc. Online without running. A combination of multi-dimensional screening conditions, easy lock-in of the core home, effective reduction of ineffective reading and more efficient and accurate searching。
[house estimate] obtains accurate valuation of new, used rooms based on big data and professional algorithms. The real-time synchronization of the housing stock listings with the latest transactional information helps users to keep abreast of the evolution of housing prices, both in terms of buying and selling prices, which are measurable and rational。
... (more core spots to be experienced in hand-to-hand real estate network app)
Industry outlook: transparency, equity, future ecology
The rise of second-hand house trading is not only a restructuring of the market, but also a reshaping of industry values. The “transparent, fair, altruistic” core values proposed by the hand in hand housing network are becoming the dominant trend:
In the future, second-hand house trading will further dominate the market as policies continue to optimize, technology penetration and consumer demand escalate. The practice of zhengzhou's “good house” and hand-in-hand housing network has shown that only a user-centred re-establishment of industrial monopolies through technological innovations and models can bring about the efficient revolution in real estate transactions and the rebuilding of trust。
About the hand-in-hand property network
As a second-hand house trading platform in zhengzhou, zhengzhou, zhengzhou has been re-engineered with a new model of integration of “new media + housing platform + physical camp” to break the industry shackles of traditional intermediaries and to re-energize the city of zhengzhou. With the three-dollar-driven operating core of "technology + new media + entity camp", we are working to create a full chain of professional services for zhengzhou home buyers and house sellers by striking the long-standing information monopoly, process blackouts, trust deficits, etc. In the used house market in zhengzhou。
