Source: all media explorer, august 2025
The current-life news story, which is aimed at current-life political journalism, is centred not only on leadership activities, but also on political events of high interest to society, such as party councils and bicameral assemblies, as well as on policy adjustments or publications involving the state in the economic, social, diplomatic and other fields, and is highly political, time-bound, policy-oriented and broad in nature。
The media-wide era, accompanied by a dramatic change in the dissemination of ecology, has also seen new features and trends in current news. In narrative models, micro-perspectives more than grand narrativesLanguageThere's more love and equality and less serious "high cold" in theMeans of disseminationUp, the one-way output becomes multidimensional。
This paper is an example of the recent search for innovations in media reform at the central, provincial and municipal levels and the award-winning work of the china press prizeCurrent affairs coverageThe three dimensions of communication, leadership, influence and credibility。
Macro narratives and micro perspectives:
Light quantification, fragmentation, story behind the news
The current political news is a major feature of the media coverage. Over the years, current news has given people a sense of ambition and discretion, which is less attractive to ordinary audiences, especially young ones。
In the media-wide era, it is imperative that current-policy news be innovative in narrative models, that the relationship between grand narratives and micro-perspectives be integrated and that, while maintaining the right political direction, the story behind the news be told with more detail and a sense of the spot, in a light, quantitative and fragmented manner。
(i) further reading
Environmental changes in communication affect content change。
Even serious current affairs news or melody coverage can appropriately cater to internet audience habits and create hot spots and money。
In recent years, the media have launched new media columns such as the times news eye, the first watch, the front line of the foreign front of the great powers, the first point of view, the radio channel。
The stories, mostly through the first person's perspective, tap into the details behind news events, stories behind news, unleashing important signals behind current political events and major policies, and making the coverage broader and deeper, as a useful complement to traditional political news。
In may 2024, general secretary xi visited shandong and hosted a business and expert symposium. What is the point of this colloquium just before the 20th mid-day plenary meeting of the party
The central radio and television service, time news eye, first launched xi jinping as the host of the symposium to release what important messages。
What about the new orientation of the secretary-general to shandong and the new expectations? The times news eye has also launched an analysis of " what articles does xi want from shandong? "。
The stories read the news behind the news of the hot-time political news, incorporated a sense of thinking into a web-enabled expression, made the audience happy to accept it, then “sweetly” and played a good role as a guide to public opinion in subduing。
(ii) closer
The details of the situation throughout the media are important in current political reporting。
Since an ordinary current news message could not carry too much detail, the site would need to be restored through a second dimension, with fragmentation and light-quantitative details to enhance the protégé, appeal and infection。
The 31st china press prize news awards feature column, people's lives, is dominated by the daily daily press conferences of the ministry of foreign affairs, covering press conferences of ministries such as the state department and the ministry of commerce, which combines hot spots, hot words, extracts the core messages of the press conferences with great content, expands the details, visualizes, lightly quantifys and brands, and is popular with the internet and has recorded “over 20 hot searches a month”。
The news broadcast of the 34th china press prize special prize, " election of the leaders of the new state institutions " , recorded precious historical moments in a panoramic, stereotypic language, and many details, such as constitutional oaths, were so thoughtful that they interpreted the irreplaceable value of the scene。
(iii) more time and space
The stories behind the news are often time-sensitive and time-coordinated。
Important current-policy activities have been set on a longer time line, not only to inspire history into reality, but also to make current-policy news thicker and warmer。
Among the 34th china press prize awards, the topic of the news, "iowa's old friend" of xi jinping, the second season of the series of reports, "received by the general secretary" and the news, "this step is 73 years since ma ying returned to hunan's zhugen" and "moshin's jasmine" by the central american orchestra, is, without exception, an expansion from the current political news to the multidimensional building of narratives in more distant time and space, maximizing the emotional resonance of the audience。
Serious correctness and equality:
Build a immersion expression for intergenerational expression
The media age is also an era of attention. For current affairs news, effective capture of the audience's attention requires a shift in the way words are spoken and the re-engineering of linguistic ecosystems with web-based thinking。
(i) learning to be shallow
It has been proven that what is most likely to bring people together remains the “critical little things” that are at stake。
In order to be effective, the whole media must stand firm in its position, remember the “big man of the country” and speak deeply in the common language, and interpret complex theories in plain language, so that people can understand them, so that they can agree, love and accept them。
In this regard, general secretary xi's presentation is exemplary, as the golden phrase “green water mountain is silver hills”, “happiness is a struggle”, and the golden phrase “standing up your sleeves to dry”。
(ii) good immersion narrative
The key to the innovation in the way words are delivered is the fine integration of the language style of the network, the intensification of scene drawings, detailing and dialogue design, and the mastering of an insinuation experience。
In may 2024, the popular daily newspaper, green road wandering, was impressed by the happy hour of a city - the visit of general secretary xi to the green road of the sunshine coast。
"i'm close to the secretary-general, and his words are very close to my heart." "the secretary-general is particularly close to people, asking when we're getting married, saying that we're a happy couple, and saying that this is a good place to take pictures of the wedding."
These lively languages, which are highly lively, are vividly re-emerging the warm details, moving scenes and living stories of the mission, and are a true illustration of the productive and productive images of shandong cadres inspired by the secretary-general。
Of course, the immersive narrative of the current political news places a higher demand on the “four-power” of journalists, who only have dirt on their feet and the truth in their hearts so that they can confide in the narratives with dew and warm words that enhance the tenderness, appeal and vibrancy of the stories。
Content output and technology break:
Connecting young audiences with new scenes for emotional resonance
In the media-wide era, current news must focus on both deep-seated content and communication。
On the one hand, there is a need to further the process of re-engineering, to pre-empt research and research and to export the positive energy values that young people like; on the other hand, there is a need to innovate in the use of new technologies and to produce more current and political news products that are oriented to correctness and spread widely and in the heart。
(i) restructured scenes, youth expression link accuracy layer
The z generation is both a target audience for internet dissemination and a key player for content producers. The youthful expression of the news of the times is an inevitable choice for the paradigm of communication。
The whole-media theory of jeune radio and television, " learn! Young people " , interprets innovation from the perspective of young people。
Among them, the short video, “upward new” yellow river, moved the scene to a laboratory on the north bank of the zinan yellow river, where the story of the development of a new city with the technological empowerment of a group of young people was used to tell the leadership and leadership of a city under the great national strategy of the yellow river。
In order to achieve a youthful expression, on the one hand, the choice of topics should extend and expand as far as possible to the interests of young audiences
On the other hand, young people need to be more involved and even become the protagonists, especially in hotspots, at critical moments, not to shy away, not to lose their voice, not to lose their voice, and to be able to speak rationally and to lead their minds in a multiplicity of contentious voices。
In 2025, jiangxi radio and television launched a series of interviews entitled “beyond 00” to transform youth groups from their former target audiences into actors in order to bring about a profound change from “coverage” to “co-creation”。
(ii) technology enabling, visualizing and emotional resonance
In the production of current affairs news, the media are now actively exploring innovative forms of reporting and interaction through the visualization of ai technology, the integration of “5g+vr” technology and vlog video to increase the scientific content and interaction of coverage。
For example, during the two national conferences in 2024, the daily people's newspaper launched a large film entitled " so much so much so that the report of the government's work is interpreted through a dynamic image of the country's current style, leading to the artisticization and visualization of policy data
(b) observe news clients'short video series "a-dialogue" and use ai technology to automatically extract news image features from the calendar year and generate reading animations of the hot words "new quality of productivity" like "happiness list"
Xinhua launched the " aig painting china " video series to follow the delegates in the form of a first-person vlog, which, in conjunction with the production of cartoons and speech statements by ai, enhances the taste of narratives and is a useful attempt at intellectualization, style and panoramic content dissemination in mainstream media。
Concluding remarks
In the media-wide era, audiences want to see more diverse, informative and innovative news stories of the times, leading to further change in the production of news of the times。
The mainstream media should move ahead in bringing together key relationships ranging from grand narratives to micro-perspectives, from serious professional to pro-poor and equal, from one-way to multi-dimensional interactions, to raise the level of current political reporting and further enhance party media influence。
(reporter of he hongmei zinan radio and television; editor-in-chief of wang teen peng zinan times media studio)
This paper is published in media-wide explorer, august 2025, originally entitled " media-wide time report: three pairs of relationships " , with references。
