On 11 april, the city-wide media outreach platform of the shenyang city general trade union launched the signing of a strategic partnership between the city general trade union and shenyang il and shenyang radio and television at shenyang radio and television。
The event, which focused on the theme “year of solidarity of trade unions and strengths”, summarized the successful experiences and typical practices of the city general trade union, which had been strongly joined by the shenyang daily newspaper and shenyang radio and television in the past year to spread the union's voice to thousands of families with a professional perspective and wide coverage. In 2024, the shenyang city general trade union's all-media platform was re-assessed and launched a series of more than a dozen priority projects, which will spread the voice of the union to every corner and lead the city's workers to actively engage in new breakthroughs。
The whole media matrix "singing" the union's melody
The secretary-general and president of the municipal general trade union party, zheng quan, stated: “the media work of the trade union is an important part of the party's public opinion work and is also an important part of the work of the trade union. Over the years, we have attached great importance and value to our exchanges with shenyang daily, the city's two major media outlets, and shenyang radio and television, which have achieved a number of fruitful results in promoting the values of the mainstream of society, promoting the current issues of trade unions, and building a spiritual home for workers.”
In 2023, the city-wide trade union system reported in leading media outlets, such as the shenyang daily newspaper and shenyang radio and television, from the launch of a special edition of the large-scale plan entitled "the brethren labour heroes" and the live broadcast of the workers' song throughout the media, to the launch of the shenyang channel app "i trade union" with the introduction of the column "booksham trade unions advantage to read sense" ; from the launch of a series on the topic "workers' vanguard, power for renewal" to the promotion of "the first time of the subway, worker" as a reading companion for shen city employees. An in-depth article full of innovative stories, a screenshot of surprises, has given full visibility to the dissemination, orientation and influence of the mainstream media at the municipal level, as well as to the effective results of the reform and development of shenyang's trade union and the commitment of the city-wide workforce to revitalize the breakthrough。
To create an atmosphere of labour and eulogy. Round
“in the new year, shenyang quang will, in the form of a summary battle, a start-up and a roll-out, position itself as usual around the functions of the municipal general trade unions to defend, service and rescue the triads. The media will focus on various aspects of their work, such as condolence, hardship assistance, staff rehabilitation, skills competition, etc., and will give a live display of the warm stories and warmth practices of trade union organizations at all levels concerned with caring for first-line workers.”
“we will organize producers to reach out to the grass-roots population to interview the most productive workers' stories, trade union stories, the good image of trade union organizations as family members of working mothers, and trade union responses in the context of focused services for the revitalization of the development and development of the workforce.”
The voice of the union and the workers is growing louder
A good trade union story about shenyang, a good worker story about shenyang. The deputy secretary-general and editor-in-chief of the shenyang daily newspaper, rambo, just said: “the sphere of cooperation between trade unions and the media is becoming wider, cooperation mechanisms are becoming more fluid, cooperation is becoming stronger and results are becoming more fruitful, and the voices of trade unions and workers are becoming more loud on the media-wide platform.”
Liu ni, editor-in-chief of the shenyang daily newspaper and head of the department of political information, said: “we will continue to innovate in the presentation of the services of the trade unions, show a better image of the labour model, tell the stories of the workers and the team and let shenyang dailies join the city's union in the flood of the three years of comprehensive renewal of shenyang.”
Union-wide media dissemination matrix to accelerate integration
“the signing of a strategic cooperation agreement between the municipal general trade union and the shenyang daily newspaper and the shenyang radio and television corporation marked a solid step forward in the deeper cooperation between the municipal general trade union and the two mainstream municipal media. It was also a useful attempt to build a union-wide media platform that would present the work of shenyang and the strength of workers in all respects, and would certainly achieve better results.”
The signing of strategic cooperation agreements is an opportunity for the three parties to cooperate more closely in the areas of publicity coverage, thematic planning and so forth, to accelerate integration in the construction of the “one-key, multi-carrier, multi-channel” media-wide dissemination matrix, to actively explore new initiatives, brands and new spots for trade unions across the city in the service sector, among service workers, and to share workers' stories, model stories, trade union stories and stories with a view to making them more interesting and informative, so that the voice of shenyang's trade unions becomes more and more widely heard and so that “we the workers have the strength” will become stronger。
At the launch ceremony, a strategic cooperation agreement was signed by wang qin, member, vice-president, wang qin, member, vice-president, chang ling, member and vice-president of shenyang radio and television。
