The importance of keyword research for seo optimization and marketing activities is self-evident. Therefore, the subject matter of content should be carefully studied before the operator initiates marketing activities so as not to lose the desired data effect. Research on keywords appears to be easy, but there is a real need for portals, and this paper will provide a guide for cross-border sellers on hole avoidance operations。
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I. What is a keyword study
The keyword study refers to the need for operators to identify suitable keywords for marketing activities. The target field should be used in the process and how the content should be constructed. Keyword studies can identify and guide content strategies。
What are the benefits of a keyword study
Keyword research can serve the purpose of attracting audiences by mapping out the issues that still need to be addressed by the audience, helping operators to identify the topics and provide rational content information as a solution。
The following dimensions can provide a better understanding of keyword research:
• non-use of search-free keywords: depending on the size of their business, operators should use search terms that are around 10 months old, rather than choosing key fields that are unsuspected, not “you think”, but “user feels”. Even the use of low-search keywords would appear to be of low value。
• analysis of competition for particular keywords: while each seller has more or less a few more market-friendly product keywords, it is not easy to keep a high ranking, it is particularly important to understand the key words frequently searched by consumers and the market competition of the keyword。
• use of key words to ensure high exposure to content: use of less competitive, similar or long-term keywords (long-tail keyword) would be more conducive for products to leapfrog over the front page。
• refinement of the overall content strategy: careful research of keywords to ensure that the correct keywords are used in order to better understand your products。
Iii. The 10 major pits studied by seo keywords
No keyword study
When it comes to marketing, there are many other things to consider for small enterprises. Some sellers may feel that their demand for consumers is taken care of, but most sellers who do not study keywords are almost intuitive and speculative, but the market is based on solid data。
In-station marketing, seo and search engine marketing are all based on keywords, so keyword research can help businesses raise their visibility. Rather than wasting time and energy on key words that do not facilitate transformation, it is better to rely on the search preferences of the users of the multiple research platform。
Overanalysis of user search intentions
Operators need to understand why users search for a keyword and think whether users simply seek information or want to buy it? Those who seek information may simply be looking for solutions, and they may not necessarily want to buy anything. The users of the planned purchases are likely to have obtained relevant information and are looking for product listings。
Google backstages can identify not only keywords, but also user intentions. If seller operators are more aware of the search intentions of potential customers, the more likely they are to discover the search keywords that their users may use. Once the correct keyword is in place, product content can be optimized to address user pains。
3. Failure to use the correct keyword
Keywords have the following categories:
• relevance: the more relevant the subject and content are, the higher the ranking of keywords。
• competitiveness: high-search keywords also mean that competition is more intense and that it is harder to rank ahead, but once you can compete on the front page, it will also benefit。
• ineffectiveness: do not use highly irrelevant keywords to avoid wasting time。
Combining the above three points, it is suggested that the selection of highly relevant and less competitive long-term keywords and the search for a modest number of keywords also mean that competition rankings are less difficult and more beneficial for long-term business development。
4. Undigital vs plural
Although search engines can identify similarities between different keywords, there are always some differences in what people look for. The use of keywords in singular form may be simply for information purposes, while when used in plural form, it may be for the purchase of goods and in the process of delivery of three. In either form, the key words should reflect on the intent of the intended user。
5. Edit content before conducting keyword studies
It's a taboo! It's a truth that sellers need to know the target audience first. The importance of early keyword research is also reflected in the products and services that users search for indicating their needs。
Many subject-related keywords appear in question form. This can guide operators in writing. Moreover, it would be more natural for operators to know what keywords should be used to optimize content。
6. Optimizing single keywords only
Free seo plugins offer optimisation options for a keyword with many related keywords supporting the focus keyword and helping to climb the search ranking。
Study the relevant search engine in groups to optimize keywords that would be more appropriate for content. Remember them when you write, but don't force the use of irrelevant key words and do useless work。
7. Ignore long end words
Long end keywords to reduce search results are a longer, more specific key field that can also be used for local searches or voice searches. These long end phrases are used less frequently and are less competitive。
When the seo has been optimized, low-search, low-competitive keywords help improve the search ranking. In addition, editing should be more specific to user pains or problems. Threads from this keyword are more likely to be converted and may be ready for help. So the low traffic does not mean that there are few qualified leads。
8. Neglect of competitive advantage analysis and head search results
Compare the key words of the competition with the home, and if the other side ranks higher than you, the other side’s content strategy should be actively analysed and applied to its own keyword studies. Keywords and competitors are viewed using data-providing tools. However, time was also needed to study what type of content was ranked in hot lines. Insight to head sellers can help themselves create better content. It is noteworthy, however, that, in most cases, the ranking is not necessarily ahead of a true rival or other firm, but rather with the production of high-quality content, thus increasing visibility and exposure to specific topics。
9. Never monitor conversion rates
The ultimate goal of seo optimization is to achieve a high rate of transformation, which is what makes real money. Some keywords, if not many flows, need to be re-examined if they are not translated into potential customers. It is best to follow up on conversion rates more often。
10. Neglect analysis of results
Once the list of key words has been established, the results are regularly monitored to ensure that the search ranking of the content is raised. Similarly, the selection of suitable data tools can help sellers conduct keyword research and provide reports to analyse content rankings. At the same time, attempts are being made to search for multiple individualized results, ensuring that the content that other users may search for is not missed and supplemented in a timely manner。
(compiled: hugo cross-border, david)
