As of november 24th ( yesterday), there are at least three major landmark events that warrant continued attention:
Event one: on november 24th, the micro-comb could move directly toCorporate wisdomGroups
Event ii: on 22 november, the news of the subscription was substantially revised
Event iii: on 19 november, corporate twitter supported 30 group rounds per month。
Let us now take a quick inventory of the details of these three events and the many implications that they may have。
We can move directly to the microcities
Yesterday, a number of netizens mentioned in their friends' circles that the latest version (ios 3. 1. 20) has supported the migration of micro-trust groups into enterprise micro-trust groups. At present, mobility-related competencies are open only in the field of education and government。
As shown in the figure above: after entering the company's twitter to find a "work message to receive micro-mail" and clicking on "go to twitter to select more working communities", you can switch from a micro-mail to a micro-mail interface, and by clicking on "selection group chats", you can select one or more communities whose owners are the operators themselves, and after clicking "validation", the selected micro-mail group becomes the corporate micro-trust outsider。
Upon completion of the migration, the operator's own business micro-message was added to the group and became the group owner, while personal micro-messages were removed from the group-talking. The system will also add unutilised group members to the enterprise mailing list and will download enterprise tweets from the notifying group members. In order to restore the owner to a personal micro-sign, it is sufficient to renew the invitation and transfer the owner to a personal micro-sign, but the enterprise micro-trust outside cannot revert to a micro-message。
This update can be called "the call to start." in fact, with the closure of wetool as a watershed, many private-sector entrepreneurs have come up with a desire to transform the micro-cities directly into micro-cities, but the product technology at the time was not yet supportive。
As a result, many of the players in the private sphere have had to operate the micro- and micro-groups at the same time, and constantly “clean” the micro-cell users to the enterprise micro-teams through various means of operation (e. G. Coupons, fast-flash groups, etc.). Not only is it costly, material and human resources, but it is also easy to lose parts of the migration process that are not used to adding micro-credit to business。
As a result of this update, the efficiency of businesses moving communities has increased exponentially, with all micro-cities moving as soon as possible within one day. Moreover, enterprise micro-credit can be sent to all micro-messages with a single key, significantly increasing the efficiency of distribution of enterprise content, further saving business operating costs and avoiding loss of users. Behind this is the official determination to hope that corporate twitter will completely replace personal twitter in marketing。
Public id or a new shuffle
On november 22th, some netizens discovered that in the latest version of micro-assistance (ios 8. 0. 16), the stream of information in the download "subscribe" would appear in an entire version of automatically recommended articles and videos in a format similar to that of the "look at" hotspot. (as shown on the left side of the figure below)
At the same time, information on public numbers of interest will be temporarily folded and, if you want to see information on earlier public numbers, click “initiate earlier messages”. However, the recommended content does not disappear as a result, but is randomly embedded in the flow of information (as shown on the right side of the top chart). On the other hand, the subscription stream returns to the modified interface (as shown on the left side of the top chart)。
In addition, as shown in the figure above, clicking on the top right corner of the subscription number leads to two new findings: first, to add a new " personalized recommendation for subscription messages " , which will be followed by more personal recommendations. The closure may not reduce the number of content recommended by the system and only reduce the similarities between content and user preferences. The second is the addition of “my pay contents” to a user-paid article after clicking, which may indicate that the next step will be to develop user habits for quality content, not only in articles but also possibly in short video。
Subscriptions are now being adapted to the greyscale test, which, in the end, may turn out to be another major event that will trigger an industrial earthquake, and may lead to a new round of big shuffles。
At least three points are currently visible:
The folding of the focus on the public sign means that the original flow window is shrinking and that the logic of the original subscription flow is about to be rewritten. Whether the public sign is published on a regular basis, the user is trained to read on a regular basis, or the user is guided by an asterisk, an asterisk, a point of view or other forms of operation, it is likely that it will again fail. At any time, new flow rules, recommended logical algorithms continue to be explored。
2. Individualized recommendations, which may break the rules of presentation of information, may in part undermine the inherent flow advantage of super-larges, direct more high-quality medium- and small-colon content to target users, improve the flow dilemma of small- and medium-sized content producers and increase long-end reading data for high-quality content。
In general, the pre-emptive advantage of the large user base for the public is still sustainable, while the small and medium sign is “dangerous” and “engineer”, both taking into account the narrowness of the original traffic entry and finding a way to move beyond the original mode limits by using new flow rules. However, it is provided that the content is of sufficient quality to transform the attraction of road people into faithful fans。
Corporate twitter can be sent 30 times a month
On 19 november, the latest version (ios 3. 1. 20) of the enterprise micro-credit also silently unlocked a new feature, i. E., that each customer can receive a group of messages per day, open to corporate or individual releases. This means that the number of corporate "group helpers" going to clients and client groups has increased to 30 times a month. Before that, only four times a month was available to clients and groups of clients, which increased seven times
