Today, a5 marketing is discussing the structure of the website. Why? Because of the recent consultations by a number of station chiefs to a5 marketing on the optimization of the structure of the website, which includes attention, how to optimize, etc. So, as you all know, if the site does not have a reasonable structure to look at it from the perspective of the 100-degree search engine: the unreasonable structure of the site would seriously affect its capture, indexing and ranking and weighting by the search engine. If you look at it from the user's point of view, it's definitely affecting the user's experience. Of course, the website structure optimization is the foundation of the seo. Therefore, whatever website you make, you need to optimize it properly!
This article is suitable for those station chiefs: new stations that are not online, new stations that have been online for months without optimizing their structures, websites that have been optimized for many years but have not been able to achieve satisfactory results (failure to break the weight bottlenecks), user experiences that are always unsatisfied with users, entries that are not promoted, etc. Of course, this article may not be suitable for you, because your website structure is no longer in question. However, the a5 marketing service, which normally provides seo diagnostic services to client websites, has found that many of the sites have structural problems and are not too small. At the same time, the website of a number of clients has been upgraded by our seo diagnostic optimization proposal. So, before the article starts, let's see from the standpoint of the seo, the main thrust and purpose of the site's optimization, which must be understood before a rational web structure can be deployed. Let's go on and read:
From the seo point of view, the site's structure optimization is based on these points:
1. User experience
It is a deep-rooted fact that users can automatically click on a website and find the information they want; it is inevitable. Thus, at this point, reliance is placed on a good web navigation system, with timely internal links and accurate anchoring. At the root, however, is that a user-exposed website is also a site that the 100-degree search engine likes, and even more so, is there a constant emphasis on good user experience?
2. Admission
To be clear, access to web pages relies heavily on a good web structure. So, from a theoretical point of view: a clear web structure can easily be made clear to spiders, and as long as the classification and channel are planned and the product and article pages are added to the classification, the entire site naturally forms a tree structure. Of course, it may be difficult to actually operate. For a wide range of station chiefs, it may be a great challenge to allow spiders to crawl across all internal pages, because it includes factors. But the station chief can ask for help from the a5 marketing team!
3. Distribution of weights
With regard to the distribution of weights, in addition to the fact that the outer chain can give weight to the internal pages of the website, the structure of the site itself and the internal chain links are important elements of the internal distribution of weights. Therefore, station chiefs and seo commissioners must consciously plan for the importance of all pages of the website and then transfer weights to key pages through the link structure. That is enough。
These three points are very important and it is to be hoped that the stationmasters will understand them. So what is the optimal structure of a reasonable website? The station chiefs can refer to the following. Remember, it's just the most basic operation, and if you can't even do the most basic operation, then there's no need to continue. Let's go on and read:
1 the first page, the first page of the column, and the final article form a tree structure. This is a common sense knowledge point, and it is suggested that the stationmasters follow this tree structure and do not create other tricks that would cause unnecessary trouble to themselves. Of course, station chiefs can also do flat structure processing, which is also highly recommended。
2. No more than 4-5 hits from the first page (for regular websites). Remember that all pages on the website are not too far away from the first page, preferably within four or five hits. If you want to be captured by a search engine, you need a minimum weight on the page, which, it goes without saying, is clear to all station chiefs. Thus, a good web link structure allows for the appropriate transfer of weights and allows as many pages as possible to reach the threshold for admission。
3. Do not create multiple urls for the same content and avoid web site regularization problems. The standardization of the web site was not intended to be said, but in view of the problem with the web site of so many seo diagnostic clients, it had to be said that there were problems, and if not, there might be more new station chiefs who were unaware of it. So, what is web site regularization? It is a matter of letting the search engine select the most appropriate url as the real and only site。
Here's the suggestion: do not have multiple urls for the same content. The reason for this is that the presence of multiple irregular sites on the website can cause difficulties in the recording and ranking of search engines. For example, the url of the first page of the website should be fixed and only one, but many station chiefs do not use the url when they link back to the head page. When many websites return to their first page, they link to http://www. Xxx. Com and then to the front page
Http://www. Xxx. Com/index. HTML. While there are no problems for users, these sites are actually a file, which can confuse the search engine。
4. Clear navigation system, website map. This section of the site map goes into detail, as long as your map gives the user what it wants to find. We highlight the navigational aspect of the website: a clear navigational system is an important goal of the website design and has a significant impact on its information architecture and user experience. However, for our station chief, the navigation design of the site is valued whenever and wherever it is. With regard to the website navigation system, let's simply say that we're on the user side, and the website navigation system solves these two problems:
1: where am i now? Users may enter the site from any of the internal pages, sometimes from the front page. However, when users click on multiple links, the problem arises, and the vast majority of users have forgotten how to get to the current page, which excludes those of us who know how to do it. So at this point, a good web navigation system can clearly tell users which part of the overall structure of the site is now located。
In addition, station chiefs must be aware that the consistency of page design styles, the use of breadcrumb navigation and the high visibility of the current classification of the main navigation system help users to determine where they are now。
2: where do we go next? If the user comes into your website and knows what he wants to do, there's no problem with the website navigation system. But if the user doesn't know what to do when he enters your site, then the website's navigation system gives the user the best advice and directs the user to the site's target page. Finally: let users know where they're going next。
In addition, station chiefs must be aware that reasonable navigation and classification names, relevant links in the text, buttons to guide users to place their products in shopping vans, product recommendations, site maps and site search boxes help users to click on the next step。
5, url static, or at least not too many parameters, within 2-3. Needless to say, the staticization of the url has been one of the most basic requirements of the seo, and the station commander does not want any change in his perception. It is possible that 100 degrees will say that dynamic and static or pseudo-static are treated uniformly, as long as the dynamic parameters are not too long. However, for the sake of user experience and for the sake of unnecessary troubles, it is recommended that the station commander do the url static. Let's not talk about this。
