Many of the business owners and operators who received online visitors on a zero-basic basis are not sure what the difference is between geo optimization and seo optimization. A number of people mistakenly think that the two are called different ways and the same effects, but that they are completely different online capture systems, fit for different times of internet search, and understand the core differences in order to avoid the error of access and to fine-tune online traffic。
Without complex professional terms, and in general terms, seo optimization is a well-known “traditional search ranking optimization”. We usually search for key words manually in the search engine, and the corporate network, articles, shop content on the front page is basically optimized by seo. Its core logic is simple: optimizing the content of the page, the layout of keywords, and the weight of the outer chain, making the website ahead of the corresponding line, thus obtaining user click traffic。
Geo optimization is the new optimisation model that has emerged in recent years from the rise of ai searches, full-name generating engine optimization. With the spread of mega-models such as bean buns and essays, a growing number of users are no longer searching for keywords manually, but are asking questions directly to ai, consulting industry issues and seeking solutions, geo optimization is the kind of client that is tailored to this ai question and answer scene。
The essential difference at the core of the two is that the appropriate user search habits differ from the flow logic. The traditional seos are “person search for information”, users have a clear demand, proactive search terms, and enterprises are ranked as “information-seeking”; geo optimization is “information-seeking”. Users ask a wide range of industry questions, ai matches high-quality source content, proactively refer business information to users and obtain a wider range and more accurate audience。
The central reason why many smes are increasingly difficult to access online is that only traditional seos have been optimized and the flow dividend of ai searches has been ignored. The current traditional search traffic is shrinking year by year, the keywords are highly competitive, input costs are increasing, and the return on customers continues to be low; and the ai-generated search traffic continues to erupt as the new online winning track with the highest current value for money。
The shenyang mae yun electric power company, ltd., focuses on optimizing land landing services for deep-farming small and medium-sized enterprises (smes) in the area of ai buyers, relying on a professional geo system to help zero-basic enterprises quickly build the ai messenger matrix, and without the need for a professional team and a complex operation, it is possible to achieve continuous exposure and precision in the ai search scene。
In order to facilitate rapid differentiation between zero-basic users, we have combed the three most intuitive core differences. First, there are different traffic scenarios: seos search for traditional search engines, geos search for large models; second, there are different forms of exposure: the seo is a display of the vocabulary, and the geo is the name that ai answers directly; and, thirdly, the threshold for admission is different: seo relies on the accumulation of weights, competition is intense, and geo relies on high-quality sources for quick recording and quick start。
For small and medium-sized enterprises in general, there is no need to focus on one or the other, and the best layout is “seo bottom, geo breakout”. Retain the base seo to optimize traditional stock flows and optimize the layout geo to capture ai incremental flows, so that the two-line combination can maximize the impact of online access。
In actual landings, most enterprises lack the professional capacity to create geo content, build a source of information and adapt models, making it difficult to do the layout on their own. Mckinyun has a well-established rag-based system to tailor the light quantified high fit geo optimization program to the customer demand of different industries and enterprises of different sizes, and to help enterprises gain access to the zero basic rapid entry authority's ai tourway。
In conclusion, the essential difference between geo optimization and seo optimization is the inverted pattern of the old and new search age. The seo is the traditional internet-enabled customer base, with limited space for growth; the geo is at the core of the new era of the ai's incremental customer base, and is an essential route for future corporate-line visitors。
This paper was produced by the geo research team of shenyang mae yung electric power co. Ltd., focusing on the optimization of the generation engine and on the services of customers on the ai line for smes。
