The manager/manager of the seo, hereinafter referred to as the manager, is presented here. It starts with the team manager, seo, and commander general, seo. Here's what you want to know about the work and responsibilities of the ceo。
Without the work and duties of the team manager seo
The seo manager, who did not have a team, was actually given a job in order to recruit a stronger seoer. In fact, it can be understood that the independent seo of the company, as an independent seo, is responsible for all the seo work of the company, and what exactly does it do
Early in the morning, the seo data and statements were collated and sent to superiors or to self-inspection (must have developed the habit of creating data and not wait for data problems before you know that it was too late). When the data are collated and problems are identified from the data, the problem must be solved immediately. Unless you have something very important to do. The types of data collated include website traffic statistics, intake data, ranking data, regular weekly log analysis data, expansion and maintenance of the keywords. These are the most fundamental data of the seo, and as long as these data are well developed, your website will not have a problem. And your work is all about it. What if you get less reptiles? Fewer entries and lower rankings. These are the problems you have to analyze。
And if it's all good, then you'll have to use the keywords to figure out which more words you don't have on your website and try to cover them, so you can solve the problem step by step from scratching, recording, ranking。
Principal responsibilities of seo managers
Development of a web-wide seo strategy, implementation of the strategy, and introduction of web-wide seo traffic
(b) optimizing the company's website within the seo and following up on the task of coordinating the various departments
The seo methodology for analysing and summarizing competitions is being rationalized and the website's effectiveness continuously improved
Monitoring and analysis of the overall seo data of the website (pv, ip, uv ups and downs, reptile capture, website intake, keyword ranking)
Regularly report to the entire company on the overall situation of seos, the specific causes of changes in flows, and pre-adjusted to trends
For a single seo manager, it would be comprehensive to have the same responsibilities as above。
Work and duties of team manager seo
In the case of teams, most of its work is in line with those of seo managers without teams. But this extra part of the job is in team management. Here's what we're sharing around team management。
Seo team build and recruit
All seo managers are faced with hiring jobs, but sometimes the company is stuck to you, and words are preventing you from recruiting. The most important reason is that the boss doesn't understand what you're doing。
So at this point you have to give a specific formula, for example this year you're going to complete a 50 per cent increase in traffic this year, and one, two, three, four and five things are going to be done. These five items are of a large project-level nature, requiring both a and b, respectively, to cover part of the seo traffic growth or other。
Only then will it be possible for the boss to know what you're doing for what purpose, what you're going to do, and who you're going to do it with. Don't try to recruit people, just say to the boss, "i'm too busy to come every day, you hire me." i've had this feedback from some of my managers when i ran my own team. But you're getting off work every day. You said you were busy? I doubt it。
Division of work among seo team members
The division of work among team members is usually in two cases, and we take the most common example of the three teams of seo teams。
Project-type team: team members are able to take responsibility for a website or project independently, and the manager arranges the work by member a for one and two projects, while member b for two projects, c and d, the work of which is consistent with what i said earlier about seo engineers。
Job-type teams: by function, companies in traditional enterprises are more common, for example, you are responsible for publishing articles and changing chains, and he is responsible for supporting managers in performing some complementary work. Then the manager puts more effort into it. However, the division of responsibilities reduces costs for companies. It's perfect for a great man to do it with two brothers。
Promotion of the seo team
We all have to advance, as managers, and their leaders. It is also important to consider the empowerment of each and every individual, and you help them to do so is also reducing their workload. Why not? Don't think that you're a manager with technology, and once people are involved in management, it's a human heart。
Management itself is a university question. As i mentioned above, three points are essential to the work of seo, and a number of ideas are shared for your information。
