2. 1 seo foundation
It is a very convenient way of promoting the fact that seo, which is almost compulsory for every treasurer, can open a shop and “sit and wait”。
2. 1. 1 what's a treasure hunt
Traditional seos are a new technology for capturing the flow of treasures by optimizing the ranking of shop titles, catalogues, commodity details, etc。
In addition to the optimization of the search engine, seo, in its broad sense, includes the optimization of the search, the optimization of the catalogs, and the optimization of the search activities. It is also called free-flow development within a treasure-hunting station, i. E. Maximizing free-flowing within a treasure-hunting station to sell a commodity。
The true seo has two main branches, the first of which is the optimization of the search ranking of the search engines outside the treasure shop (e. G., 100 degrees, google, etc.) and the second of which is the optimization of the search ranking within the site. The seo, described in this chapter, is mainly an optimisation of the search rankings in the poaching stations。
2. 1. 2 basic content of the seo
Seo, the seller, optimizes all aspects of the shop by increasing shop traffic by setting the store's key words up front, increasing its exposure and hits, while increasing the shopping experience of shop buyers and increasing the rate of transformation of the product, thereby making the store's business boom。
The seo should include the following main elements: optimization of the key words, optimization of the master map, optimization of the description of the treasure shop, optimization of the renovation of the treasure shop, optimization of the picture of the treasure shop and optimization of the human gas product。
1. Optimization of the keywords
Keyword optimization refers primarily to the optimization of commodity titles and includes, for example, the name of the shop, whose main function is to increase the probability that the store goods will be searched by buyers。
2. Capital master map optimization
The main map is a display of goods, and the buyer's search for them starts with a master map of commodities. The master map’s optimization is crucial to improving the rate of hits on commodities, because it is not a commodity, but a few dozen, that are present in the buyer’s eyes, and that is the role of the master map’s optimization. Figure 2-1 shows the commodity master chart shown during the search。
Figure 2-1 commodity master chart during search
3. Optimization of the description of precious commodities
The primary role of the commodity description is to attract buyers and increase the rate of transformation of the transaction, and to display shop promotion information and direct buyers to other stores, thereby increasing the purchase value of the buyer。
4. Optimization of treasure shop renovation
The seller seeks to highlight the following three aspects in the context of the buyer's experience when renovating the shop。
(1) the renovation of the shop shall facilitate the search for other goods in the shop。
(2) it is easy for buyers to obtain information on the promotion of shops。
(3) the main push product of the store appears in the visible place of the store, making it almost visible to every buyer entering the store。
5. Optimization of mapping of precious commodities
Commodity pictures are by definition the best way to handle them, and buyers are basically looking at them online, and they are hard to attract. So how to handle good merchandise pictures is important for sellers, as shown in figure 2-2。
Figure 2-2 optimization of mapping of treasure-seeking commodities
6. Optimization of precious human gas products
Human gas goods are the focus of the shop, and after the first five optimizations, the seller should also focus on free and paid promotion of human gas goods。
2. 1. 3 seo cheating that sellers should avoid
Scavengers should avoid the following types of seo cheating。
1. Credibility
It's been a hard hit by bad faith. False transactions aimed at increasing the volume of transactions are judged to be untrustworthy. In addition, some sellers may be awarded credit for changing the title, price or picture of the commodity that was sold to another commodity。
Duplicate goods
Sellers seek more opportunities through the publication of identical commodities, which directly reduces the accuracy of searches, thus reducing buyers'shopping experience. According to the rules on treasure hunting, goods that are identical and of the same importance are allowed to be published only once in a single sale, and if the seller violates this rule, the seller is liable to be punished for repeated publication. For different commodities, sellers must present different commodities in terms of their titles, descriptions, pictures, etc., otherwise they may be judged as duplicates。
