Product page
A product detail page
All products are stacked in level i or level ii and the classification is changed at random, selling a today and b tomorrow. In the short term it's okay, but from seo's point of view, it's a disaster。
Based on the reptile log analysis of multiple mature stand-alone stations, the average capture efficiency of search engines increases by more than 30 per cent, which directly affects the speed of recording and the stability of ranking。
Page layout
The page is not for the search engine, but for the search engine, provided that the search engine “reads”。
A page layout that is friendly to seos is not the same as a keyword density, but a clear level of information。
A typical high-transformation, high-ranked page, usually with these elements:
Clear page theme
Clear content main
Nature-related words
Reasonable paragraph length
According to the content readability study, when a single paragraph of text is contained between 80 and 120 words, the user has the highest time of stay and complete reading, which is in itself one of the important reference signals for the search engine。
Another frequently overlooked point is the first screen content. Many stand-alone stations have a large number of pictures on their front screens and the text has been pushed back, which is very unfriendly to seo。
In practice, it is suggested that text content that is highly relevant to the subject of the page appears in the front-screen visual area, so that the search engine can judge the value of the page more quickly。
Content policy
If there's a long-term moat at the independent seo, it must be content。
But the content is not just a bit of a blog. The real seo-friendly content revolves around search intentions。
Depending on the search intent, the elements can be broadly divided into:
Infotype
Contrast
Decision-making
Pre-purchase research type
The problem with many stand-alone stations is that all content is “self-selling” and search users really care about how, how and where。
The publicly available seo case data show that the number of overall keyword rankings for websites that cover the full user decision path is usually two to three times higher than for single content type sites。
In writing, there are several very landing principles:
Each article solves only one core issue
Don't stretch it for words
Use the real scene and experience
Not perfect, but true
The search engine is becoming more and more good at identifying what is "written for people" rather than "written for algorithms"。
Technical details
Many listen to technology seo, but in fact, there are not many really critical technical points for independent stations。
The most basic, but most vulnerable, of these include:
Page load speed
Move end fit
Url normalization
Repeat content control
According to data from multiple speed gauge platforms, when pages are loaded for more than three seconds, the drop-out rate increases significantly, while the drop-out rate is too high and directly affects the page ranking。
In independent exercises, there are several very realistic suggestions:
The picture is as compressed as possible to 200 kb
Avoid too many useless plugins
Long-term stability of the url
Keep only one index version for the same content
These do not seem to be the case, but if they are not done well, the cost of later remediation is very high。
Outlink recognition
The outer chain remains important, but it is no longer an era of “more and better”。
For independent stations, the outer chain is more like a trust endorsement than a voting machine。
According to industry open statistics, a page with 10 to 20 high-relevance and high-trust outer chains is ranked more stable than a page with hundreds of low-quality outer chains。
In the process of extrapolation, it is more worthwhile to invest in:
Industry-related sites
Real content recommendation
Natural anchor text
Long-standing links
If your station itself is well structured and solid, the effect of the outer chain will be significantly magnified and vice versa easily diluted。
Long-term operations
Finally, it must be true that the independent station seo was never a sprint, but a stagger。
Many stations are not bad for seos, but do not last until it works。
In a large number of cases, it was only in the 6th to 9th months that the majority of independents began to emerge as a clear natural flow point. If you didn't see anything in the last three months, that's normal。
For seo-friendly stand-alone construction, there are three things that end up:
Is the foundation solid
Continuation of content
Steady or not
As long as these three do not miss, the seo will pay you back, and the return is compound。
