The common saying “the smell of wine is not afraid of deep alleys”, but the theory used in the cross-border electricity business seems to be difficult to establish — even though products of better quality and higher value remain unsettled in tens of thousands of similar products. Thus, the question of how to present products to a larger number of potential customers, and how to improve conversion rates and thus operate cross-border electricians, has become an urgent issue for many ebay sellers。
The business thinking of ebay sellers as a whole should be “compatible” with three main elements
Fortune, shenzhen city, told hugo that in order to become a qualified ebay seller, it was most important to have a holistic business thinking. The main dimensions are as follows:
First, shop construction. Upon application to ebay, the seller began shop construction, including product details pages, creation of the product listing, etc. It is worth mentioning that in the creation of listing, particular attention needs to be paid to the importance of the title setting, which is affected by the exposure of listing due to poor choice of keywords or inappropriate sequencing of precise keywords, which ultimately leads to a loss of sales。
Second, price setting. Typically, pricing needs to take into account three factors - product cost, consumer psychology, and competition pricing. Fortune further states: “sellers may also use ebay best offer or ebay auctions flexibly, but the final determination of a reasonable price requires careful consideration.”
Third, diversion promotion. “but at this stage most sellers tend to lose sight of the importance of intra-site traffic, while one-sided expansion of off-site-paying diversions, such as social media outreach, video promotion, etc.” fortune believes that ebay-flow conversion should be more effective than “natural search flows” and “direct traffic flows,” especially in low exposure and low-transformation situations, where appropriate seo optimization and ranking analysis is critical。
What's the magic of a better sales and lower costs for ebay sellers
Similar to the amazon sellers' hard work on a9 algorithms, for ebay sellers, how can cassini algorithms be used to increase product exposure in order to get better bills
In response, fortune described the cassini algorithm as a weighting assessment for product rankings, consisting mainly of product titles, product details, categorisations, the core of which is reflected in the analysis of the keyword keywords. As a result, the optimization of products and shops can be improved by optimizing keywords as well as productlisting, and the effectiveness of data integration operations can be achieved。
“in short, cassini is the name of the ebay search engine, whose algorithm is the cassini algorithm. In order to optimize the platform's search engine, vendors often have little success in operating blindly, and therefore need to improve their product ranking by using relevant seo optimization tools.” he used the baygraph tool as an example of a seo tool that was officially authorized by ebay, based on the platform's opening to programme developers through designated api (application programming interface), and direct access to the platform's resources by ebay official authorization。
Distinguishing from ordinary sellers, the analysis of nearly 1,000 listings is not only time-consuming but less efficient, while using the “one-key diagnostic” function in the baygraph tool, it is possible to complete a listing analysis in seconds, while producing a complete data analysis that is efficient and accurate。
“beygraph, of course, also has some limitations and has not yet developed relevant functions such as assessment, off-site diversion. We are rooted in seos and rankings at ebay station, where sellers can only take a steady course of operation if they are well-grounded and basic.” in fortune's view, the so-called marketing logic of cross-border sellers should be to rationalize some marketing optimization tools based on a full understanding of the platform's policies for vendor support before properly promoting social media platforms, such as net red marketing, ai technology applications, etc。
Turning to future trends in the tool category, fortune indicated that the focus of future competition for service tools would be reflected in a “complex” business model, and that the market for cross-border electric instruments must be vertically advanced, with the core being “products” and “marketing”. At the same time, there will be a shift towards the following levels:
Specialization of a single platform
2. Simplification of use
3. Powerful use
Data digitization for statistical analysis
5. Reasonable pro-nationalization of prices。
