Optimizing listing is essential to ensure that your product has the opportunity to be found in ebay search results。
1, ebay seo's “real face” and basic knowledge
Before the ebay strategy is developed and implemented, it would be useful to understand the points of excellence and to gain considerable exposure to your products. That's why we have to start from the foundation, so you know what you need to do。
To help ebay buyers find commodities, ebay has a dedicated internal search engine called “cassini”, which is as important as knowing how it works and how google's algorithms affect the ranking of the website。
Like google and other search engines, cassini collects extensive data on search, user participation, browsing and purchasing behaviour. For example, it collects and analyses relevant data search to define popular products and ranks their sellers accordingly。
How to create a successful ebay seo strategy
What does cassini want from you? The answer we can give is “as friendly as possible to the buyer”. Like google, it wants sellers to consider client needs first, which means making commodity searches as simple and easy as possible. This includes accurate and clear information, reasonable prices, shopping/repatriation policies, and easy shopping experience。
3. Preparation of optimized product titles
Product description is essential for seo. Cassini would have noticed if most of the clients visiting you llisting had not purchased anything because you did not provide sufficient information about the product。
Cassini will even track the number of times clients zoom in on your product. In order to increase your chances of giving cassini a positive feedback, you need the right product name and description。
First, the description of the product is like a big billboard showing cassini what your product is about, as follows:
• up to 80 characters
• no file, only the title
• try to include important functions in the title
• avoid the use of HTML, promotional text, prices, terms of sale, etc
• full capital is a taboo (unless the actual name of the product so requires)
• includes key words related to products (name, function, etc.)
• use powerful words, such as “official” or “genuine”, while expressing customer confidence
• avoid the use of redundant marketing terms such as “fantastic”。
For example, the headings of the following products well meet the above requirements。
Prepare optimized descriptions
Here's what needs to be remembered:
• clear and accurate descriptions to avoid misleading customers
• make descriptions easy to read and view. Unnecessary lengthy and intensive language will certainly allow visitors to leave. In order to attract their attention as long as possible, you should prepare concise paragraphs and contain only relevant information. In general, it would be better to limit paragraphs to two or three sentences。
• you need to display functionality in the table, which will make it easier for readers to understand information
• use listing description
• including key words used by clients to find products
• avoid adding text to visual effects
• separate parts so that readers can quickly scan texts and avoid confusion
The following product pages provide illustrative examples of how these requirements are met。
As you can see, this paragraph describes well-structured, concise and pertinent points。
4. Keyword research
We have mentioned key words many times, but they do merit separate discussion. For cassini, they're as important as google, so you should have good keyword skills as a seller。
First and foremost, the keyword is the word or combination that your client uses to find your product. These include:
• type of product, such as “smartwatch”
• product characteristics, e. G., “stainless steel case smartwatch”
• generations of products such as “ipod touch 4th generation”
Highlighting these in product titles and descriptions is necessary to help cassini provide accurate results for users buying goods on ebay。
Important tip: do not fill with keywords. It is really difficult for search engines to deceive users by including a bunch of keywords, and this can lead to penalties. Google, for example, has made it clear that keyword filling can lead to poor rankings and cassini should have a similar attitude towards this unnecessary practice。
There are a number of ways to carry out keyword studies for ebay. For example, you can use google keyword planner or just search options in google. The following, for example, are the ways in which google searches can be transformed into keyword studies。
As you can see, even a simple google query can provide you with a lot of ideas about how to describe the product, so you can start researching at any time. If the title contains words other than english, a search in the target language is also required。
Summary
Now we've introduced the basic knowledge and technology of ebay seo, which you can use to enhance your authority and achieve higher rankings in search results. Seos for e-commerce are a marathon rather than a sprint, so be patient and improve on a daily basis. Click to try 3dcellers
