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一场新车发布会烧掉300万，车企市场部怎么算这笔账？
2026-10-06
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Key Point:拆解车企单场发布会200万-500万的成本结构，场地搭建、媒体邀约、直播分发各占多少，以及合并活动、复用搭建等实操控本手段。
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