The video is very cool, and it's very popular, and it's very popular, and it's very popular, and it's very popular. Xinhua network, xinhua wave, net easy, fox search, headlines today, tiger snack, 36kr, china economic network, wall street news, chinese control network, etc. On weekends in the south, chinese youth newspapers, people's telegraphs, people's daily newspapers, chinese daily newspapers, workers' daily newspapers, etc. Are standing up. It is also believed to be the professional dream of many students who, after their graduation, have been able to enter the above-mentioned jobs, be it mediocre, repulsive and liberal. Today we come to learn about journalism and communication。
Basic concepts in the field of journalism and communications
The subject of journalism is a first-level subject in literature. It consists of the development of systematic journalism, dissemination, advertising-related theoretical knowledge and skills, a broad cultural and scientific knowledge, familiarization with the country's press, promotional policy and regulations, high-level and complex expertise in radio, television, journalism, publishing and publicity, network dissemination, advertising, advertising, advertising companies, market research and information consultancy, as well as business enterprises, advertising management, advertising design and design, marketing planning and market investigation analysis, media planning, information acquisition, content design and production。
The categories of journalism and communication include journalism, radio and television science, advertising, communications, editorial publishing, networking and new media, and digital publishing。
University courses
Journalistic overviews, press interviews and writings, news editors and reviews, mass communications, press regulations and ethics, news photography, radio and television science, news career management, advertising and public relations, communications, planning, media creative guides, media market research and business, news production operations, radio and television production, network dissemination, media and information technology, chinese editorial history, book science, book editing, publishing modern technology, publishing agency management, audio-visual and electronic publications, copyright and book foreign trade, advertising generals, advertising history, advertising writing, etc. (the specialized courses vary according to the focus of the schools)。
Employment
After graduation, students in the field of journalism and communications can both work as editors and journalists in newspapers, magazines, publishers, radio and television stations, and in online or advertising companies in the areas of literature, advertising, advertising and management. Overall, there are the following main categories of employment currently available to graduates:
1. Journalist. Graduates of journalism are journalists if they strictly follow the orientation of their profession. The introduction of an editorial review (interview writing and editorial review) and the four main areas of work coincided with students ' ability to focus on learning and development during their studies。
2 post-editor, appearance journalist. The main thing about television is that both types of work are available to graduates of journalism and communication. In the case of late editing, graduates may need to have the capability to use some other late video-processing software. Many schools do not have the development of practical software applications, so students themselves are required to have access to some of these applications and to acquire appropriate technology. In the case of journalists, it is generally required that they have a better image, and if they feel that they have a bad image, let's not consider it。
3. Promotional posts in companies. With the spread and growth of the internet, almost everyone will view the information online, so that companies and businesses will have their own advocates and campaigners. These posts are also available。
4. New media operators. The rise of many internet companies has also led to more jobs for new media operations. There are similarities between the operation of new media and traditional propaganda posts. They are also responsible for the promotion and planning of business companies, while they are also responsible for the operation of public accounts and other media platforms, such as the official twitter account。
5. Civil servants. In the annual civil service entrance examinations, priority is given to the chinese and journalistic professions in both the promotion and secretarial fields. Thus, if none of these major media positions are to be found, then there is a stable income for civil servants。
Level of remuneration
According to statistics, the areas with the best prospects for professional employment in journalism are shanghai, 2 guangzhou, 3 shenzhen, 4 beijing, 5 wuhan, 60 per cent capital and 7 hangzhou, with an average salary of $8,100 per month。
Competency requirements for students
1. Basic theory and basic knowledge of journalism
2. Operational knowledge and skills in news interviews, writing, editing, commentary, photography, etc.
3. Capability for research and social activities
4. Understanding the direction, policies and regulations of journalism
To learn about the current situation and trends in china's news work and about developments in foreign news work。
Industry development analysis
In the field of mass communication, which has gained worldwide visibility, a community of professional disciplines based on the theory of communication, using electronic information technology as a communication platform, print media, radio and video media, and online media are mutually reinforcing. The current career prospects for journalism and communications are broadly divided into three broad categories: traditional media, new media planning, and industry editors。
We refer to new media relative to traditional media, mainly online media, mobile media and advertising companies. The new media industry is more in need of market leaders to plan efficient consumption, and hence the shortage of talent in media management. At present, the development of the web-based media industry follows the pattern of the “creative industry” and advertising professionals are well placed to engage in online media。
While some groups of people are engaged in journalistic editorial careers, such as web editors, senior directors of film and video production companies, editors of online publications, editors of corporate journals, journalists, etc., and may not require a professional investigative capacity in journalism, they also need to have simple information dissemination skills. With greater news sensitivity and journalistic writing skills, familiarity with television production processes and television performances, motivation and strong editorial skills, the prospects for graduation from such journalism and communications professions are wide。
Institution recommendations
There are a large number of institutions, and general comprehensive schools generally offer specialties in the field of information dissemination. The chinese people's university is now ranked first in the country, in addition to china's media university, the university of jordan, the university of nanjing, the university of quanan, the university of xiamen, the university of wuhan, the university of beijing, the university of science and technology of china, the university of hebei, the university of henan, the university of sichuan, the university of jilin, nanjing teacher training university, the university of guangxi, the university of nakayama, the university of nanchang, etc. The orientation of tertiary education is largely focused on news, web-based communication, new media dissemination, media market surveys and analysis, and online media operations and management。
For example, the communications profession at the university of jordan focuses on media management, social coordination, information analysis, etc. The china university of media has a specialty in communication in media market investigation and analysis, as well as in general undergraduate communications, which focuses on the theory of communication and international communication practices. There are also institutions that include the specialization of communication in the social sciences, with a focus on the social sciences。
Thus, in the field of journalism and communication, candidates and parents need to be informed in advance about the specific directions of the schools, their professional characteristics and the direction of employment. According to the results of the fourth round of studies conducted by the ministry of education, the chinese people's university, the china media university, the university of jordan, the chinese university of science and technology, the university of qinghua, the shanghai university of transport, the wuhan university and the university of zhang。
1. People's university of china
Since its establishment in 1955, the chinese people's university's institute of journalism, the first of its kind to be established by the new chinese party and government leadership, has gone through a period of 55 years. It was one of the first two faculties in the country to offer master's and doctoral education in journalism. In 1978, it began to enroll in master's degree studies, in 1981 it established a master's degree and in 1984 it established a doctorate。
The journalism profession, which is the traditional preponderant of the higher institute of journalism, was rated a national priority twice in 1988 and 2001, and recently successfully passed the ministry of education's assessment of key subjects, making it the only news department in the country to have received three consecutive courses of journalism. In 1999, the centre for information and social development studies of the people's university of china, which is the sole centre for research in humanities and social sciences of the ministry of education, was established as the foundation of the higher institute of public information。
China media university
The institute of television and journalism of the chinese university of media is one of the first news education institutions to be established in the new china; the first radio and television training and scientific research institutions to be created in the country; the chinese media training and research model, such as television, radio and the press, has been created as the cradle of chinese radio and television talent; it has the most advanced conditions for teaching and scientific research in the country; the headquarters of the specialized committee on radio and television of the chinese association of higher education in the press; and the chinese institute of news history。
University of jordan
The faculty of journalism of the university of jordan, formerly the department of journalism of the university of jordan, was founded in september 1929 as the country's oldest and most prestigious information and educational institution on the sea and beyond. More than 6,000 undergraduate and postgraduate students have been trained for the country for more than 70 years, and more than 2,000 undergraduate and continuing students, many of whom have held leadership positions in the political and party sectors and in key news, education and scientific research institutions, have made active contributions to the country's revolution and construction, particularly in journalism。
The academy now comprises the department of journalism, the institute of journalism and the centre for cultural and communication studies. It has the following specializations: journalism, radio and television journalism, advertising, editing and publishing. Since 1999, the only postdoctoral mobile station in the department of public information has been established。
4. Wuhan university
Information and communication education at wuhan university began at the beginning of the reform and opening up of the university, formerly the department of information of the former wuhan university, founded in 1983. In december 2000, the institute of information and communication of wuhan university was established。
The academy now has four departments of journalism, radio and television, advertising and internet dissemination; six undergraduate and professional directions: journalism, communications, radio and television journalism, advertising, broadcasting and broadcasting arts, advertising design, and employs nearly 40 prominent information and communications scholars and practitioners from around the world as part-time or visiting professors of the college。
5. Nanjing university
The university of nanjing school of journalism and communication is a relatively young faculty in the department of southern great arts, which was established in the department of chinese language at nanjing university (now known as the faculty of arts) and has a teaching staff of which the first professors have academic backgrounds and are also of chinese professional origin. The university of nanjing is well-employed in jiangsu。
The institute of information and communication has three departments, including the press department, the radio and television department and the new media department, and the advertising and communication department. In the process of developing human resources, the combination of general and specialized education, theoretical and practical education, and intellectual and business-quality education has been maintained. Over the years, a large number of highly qualified journalists have been trained in the chinese media。
China university of science and technology
The institute of information and communication technology of the chinese university of science and technology was founded in 1983 by the department of public information of the chinese institute of technology. In april 2000, the chinese polytechnic university was merged with the university of pedagogical sciences, the wuhan institute of city construction and the wuhan institute of science and technology management, which was renamed the chinese university of science and technology and the institute of information and communication。
The academy currently has three doctoral points in journalism, radio and television journalism and communication; four master's points in journalism, communications, radio and television journalism, advertising and public relations; four undergraduate courses in journalism, radio and television journalism, web journalism and advertising; and one in journalism, specializing in journalism and radio and television journalism, in radio and television journalism, in audio and programme anchors, which has established a full programme education system from undergraduate and master to doctoral students。
Mr. Xude will fill out the advice
Which students are suitable to apply
First of all, it would be preferable to have their own orientation of interest, which could be supplemented by economics, foreign languages, etc., so that more professional interviews, analysis and reporting could be done in the news。
Second, it is important to develop a collection of books, participate more in social practices, gain experience and, at the same time, improve their ability to think independently, to identify and to interact with people, thereby fundamentally improving their professional competitiveness。
Thirdly, it would be desirable to have a certain level of interpersonal and communication skills and, as the media industry also has to deal with a wide variety of people at times, outside candidates would be better suited to the media, public relations, advertising, etc。
Finally, they have good computer skills. The transition from traditional media to digital media has become irreversible, as has the rapid development of the new media industry, where computers have become the main working tool for the editorial and publishing industry。
