Search coNsole shows that 2400 pages have been recorded, and the query is zero -- why is google recording my station without ranking? That's the first thing a valve export company asked us。
Why is google recording my station without ranking
Google recorded your stations without ranking, essentially because indexing and ranking are determined by two independent mechanisms, the former by which access is judged, and the latter by which number is ranked。
The entries only indicate that google reptiles have caught pages, no triggers, or double filters, and are willing to deposit them in the index library; they rank third or 300 and reassess content relevance, extra-chain weights, page experience, e-e-a-t. Three years on the page, the ranking is on page 8, and two things are not guaranteed. Foreign trade entrepreneurs often consider the submission of entries as the end of the seo, but are simply tickets。
Case over: why did google record my station without ranking for 90 days
The problem at the valve exit is not the failure of the recording, but the complete disconnect between the content and the buyer's query, which only picks up 60 days after the reversion。
The website was built with wordpress, with 1,900 product parameter pages in 2,400 pages, with titles such as " model + parameter + company name" such as "dn50 gate valve parameter-xx valve" and none of which would be searched by a procurement manager. Three monthsAccording to nsole data, the number of displays was 12,000, with an average ranking of 47 outside。
The problem arises in two places: the main keywords are all stacked on brand and model terms, the buyer is actually searching for a combination of philosophies and purchasing intent, and there is no corresponding page succession on the site; the title label is repeatedly covered in multiple adaptations, and the online version and google capture version are not consistent, and the page theme judgement is swayed。
Recast action: rewriting 12 core classification pages with headings and chapeaus, completion of 8 content pages for the procurement decision-making category (certification standards, start-up orders, inspection process), cleaning of more than 300 mine-like product pages. The 45th day ranking signal updates; the 60th day 3th core category enters the top 30 places; and the 90th day receives the 11th valid query, and the number of pages received has fallen from 2400 to 1600, instead the ranking has come up。
Checklist: the real reason why five-step positioning is not ranked
There are no rankings on the list, so do not rush to re-submit the entries, but check the five points in order, and most of the questions can be located before step 3。
Open search coThe effect statement of nsole shows whether the display of the page's corresponding query word is close to zero — if not, it indicates that google does not link the page to any query word, and that the problem is in the subject of the content rather than in the ranking。
2. Search in google with a specific web site to confirm that the title and description shown by this url is consistent with the current version of the online page, and that inconsistent titles usually mean that google captures an old version or a cache interference version。
3. To check whether the core content of the page matches the search intent of the target query word, it is difficult for a page that writes product parameters to rank in the information type search term, with the intention of not matching more lethally than the quality of the content。
4. Checking whether this page has any external reverse link, with many b2b officials having zero outlinks and more than 15 competing pages of the same type, this gap is magnified in procurement-type keywords。
5. The screen page loads speed and movement-end displays and runs the pagespeed insights once. If the maximum content is drawn in more than four seconds, google puts the signal in the ranking assessment, especially in the mobile search results。
Three easily miscalculated signals
Foreign trade entrepreneurs are the most vulnerable to misreading the three phenomena as a major problem, but the reasons behind them and the solutions are completely different。
Observed phenomenon / common miscalculation / more likely real cause
The number of pages received is declining / the website is being googled down / google merges duplicate pages, maintains the standard version, which is a normal contraction
First in the brand name, you can't find it
New page posting for two weeks without ranking / website punished / new page with trust accumulation cycle, most industries need 8 to 12 weeks
When to wait, when to do it
The page is less than eight weeks online, the quality of the content itself is not in question, and the probability is that it is still in the confidence build-up period and does not require additional action。
However, if the page has been entered for more than six months, the number of displays has been zero for a long time, the title, content and customer search habits are completely out of line and continue to wait for no point. At this point, it is necessary to rewrite the content structure rather than submit a request for admission. The test is simple: looking at this page over the past 90 days on the number curve, if it's been flat, it means google doesn't link it to any search scene, it's not slow, it's wrong。
Three criteria to look at when selecting service optimization
Foreign-trade entrepreneurs judge a google seo service provider to be unworthy. These three things are basically enough, not to be bypassed by complicated words。
First, let's see if the other side can make a clear distinction between entries and rankings, or whether the presentation of google entries will be a selling point — a problem that is unclear, and follow-up strategies are a template. Seo's starters will look first at the diagnosticsThe nsole data then draw conclusions, but it does not work on a purely content-climbled set of stations, and in-depth industry research requires company cooperation。
Second, to see if you are asked to provide real customer graphics and information on the procurement decision chain, rather than using the same industry template keyword - b2b - for a long procurement cycle, it is difficult to make a differential ranking if the search words and content are simply copies of competitions。
Third, there is no clear acceptance node in the contract, such as 60-day reconciliation of the number of times displayed and 90-day reconciliation of the number of queries, rather than only the number of pages promised. In cooperation, these nodes will be used for data resets, but if an enterprise requires only a one-time technical audit, it would be more appropriate to find a single technical consultant, and long-term running is not cost-effective。
Common problems
What if google takes in but doesn't top 100
Checks whether the target query word and page content are matched by the search intent, and then whether the page has an external reverse link. In both cases, the probability is that the trust build-up period on the new page is not over, and it usually takes between 8 and 12 weeks to change significantly。
Is the sudden decline in google's number of pages down
Not necessarily. Google often consolidates duplicated or thin-quality pages into a standard version, and the drop in the number of entries is normal, so long as the number and ranking of the core pages are not down simultaneously。
How long before the new web line gets ranked in google
Most industries need 2 to 3 months to see a shift in ranking signals, with small b2b category entries, complex competitive structures and often longer. Continuous additions to the procurement decision-making category during this period are more useful than repeated checks of the status of entries。
Why is the page of the competition in the industry ahead of me
The probability is that the content of the counterparty page is closer to the search intent of the procurement query or that more external inverse links are accumulated. You can check the number and content structure of each other's pages and then find a gap against your own page instead of comparing the number of entries。
