What's a treasure hunt? Operating is not a human being or a sector, but, in short, an integrated system of management. Like a computer's cpu, it's like a person's brain, and all that's going to do is to regulate the services, the promotion, the art, the storage, the coordination of the pre-sale, etc。
What an operating system consists of, the individual is reduced to five main points:
1. Two end points: products and customers。
Two, three are key: flow (inflow), transformation (optimization), user viscosity (marketing)。
So you can understand operations as a flow line to solve problems between upstream products and downstream customers; or as a data analysis system to address front flow, medium-term transformation and end-user viscos。
Businesses upload their products, passing pictures, promoting keywords; buyers buy products, searching for keywords, selecting pictures. The first thing that determines whether the product is directly related to the buyer is a product master map, which is the key to determining whether the buyer will look at the details of your product。
The question is: the buyer's master's chart, what do you buy after entering the store - the details page, the details pages, the text and the pictures. And what we're talking about here is transformation. Detailed pages are the key to transformation. It's turned, it's single, it's cash, it's over? It then goes on to say marketing strategies, customer maintenance, increased customer adhesion, better purchasing experience for buyers and older clients。
"live"
Only the usual ways of diversion
1, seo optimization
2. Straight through
3. Activity flow - inside, outside
Four, the treasure hunter
5. Drilling
Seo, in short, is the natural search ranking of the treasure hunt, the non-directional vehicle, the drilling show, and so on。
We're talking about three blocks: "title optimization", "short-up" and "dsr."。
1. Title optimization:
First of all, what's the right word? - search the hot words, rise the words, make the words, leave the attribute words. I say two ways:
Number one, the treasurer search box
You don't have to say much about the bottom-up search. Look on the right. I think sellers with some experience should know that. The following interfaces will follow:
The word goes up and the word industry hot. Of course, if we do the title, if it's not just a show, if the product is not just a flow, but if we're going to talk about a deal, is it a search show that's worth a deal? It's not a question. Where to find a deal, please look at the chart. You're familiar。
It's a good thing。
Select your class, click on the line, the line, right here, and even your province, the subcategory. Where the word is found, it's clear。
The two ad hoc terms are not very different, but one should be able to understand what i mean, the same words, the number of search results resulting from different sequences, and the choice of relatively less competitive terms is more conducive to replication. It's also good for two unconscionable words, which are now contrasted in the index, and then the treasure hunt finds a word that is more expensive than the sound hammer。
2. Spiral plan:
Based on seven days and twenty-one days to make progressive store data, the data increase must be done for one day in the basic unit and one week in the basic cycle。
There is, of course, a precondition for doing so, taking care of the selection. The selection must be based on factors such as market, season, consumer group, and self-power, and the selection error is likely to end halfway, as well as the question of whether prices, details, etc. Will need to be optimized if the product itself is unproblematic, when the base sales become available after a one-month or three-week cycle, and when the direct vehicle support is opened accordingly。
3, dsr rating
The dynamic rating of the shop: the description of the shop by the buyer of the treasure shop after the deal, the attitude of the service, the speed of the shipment, and the calculation of the score for the last six months。
And remember, in the past few years, the treasure hunters have treated it as a plague and a father, and the shop has suddenly received a bad rating that seems to have taken their lives, a good rating affecting the weight of the score, and then they have ignored the weight of the score, and the sellers have finally been able to take a breath, the waist poles have been hard, and they have spoken loudly ... And this year's dynamic rating has been raised again, probably in the early summer rule, as many small and medium-sized sellers have protested. It's important to rate it dynamically. Instead of talking about the product itself, i personally prefer dynamic scoring to raise the search weight, and i enjoy the kind words, the comprehensive presentation, and the value of after-sale services。
And for the promotion of the dsr rating, this can only be said:
First, the quality of the product itself, the consistency of the picture, not to mention, you know
Secondly, it really concerns you, and the time when we all admired the delivery in 72 hours is gone, 48 hours, and i'll be there 24 hours; if you don't want to deal with the problem of returning the goods, i'll deal with it in the first place; if you say you're busy, i'm not in the mood? It's up to me. I'm doing it in the long term, i'm holding on to it, i'm doing it efficiently, and i'm letting the customers experience it。
Thirdly, logistics chooses and communicates。
Fourthly, i can't think of anyone who would better advise us to communicate。
Two, straight through in five ways
Title, keyword, mass score, traffic acquisition capability, straight through car master chart。
Direct-button formula: next bid* quality score/quality score + 0. 01
Title: the title contains the dominant keyword, the title relevance affects the quality score, and as for the selection of the straight-through keyword, the method of selection of the words above, in addition to the words given in the back of the vehicle, is the optimal type of title
Keywords: in the absence of many, look specifically at the headings
Quality score: presented, clicked, converted, with the pre-transformation rate key to quality score
(a) flow acquisition capacity: mainly affected by bids, quality scores
Main map: the nine-magic comparison, which is done on the basis of categories and product attributes, or a simple atmosphere, or small fineness, etc., focuses on the selling point of the product, and can also serve as a signpost without compromising harmony。
Direct traffic is a tool to assist in the promotion of weight-added and forward flow: new products don't flow, drive straight through traffic, show no clicks, optimize the master map, make base sales, see if prices are right; clicks don't translate, make prices, make base sales, evaluate and optimize the detail pages; cpc is too high, trying to improve quality scores; quality scores are slowly up, and too much investment is too high, so the offer can be properly reduced to support the word; not yet, and you're not a dirtbag。
Iii. Flow of activities
Inner station: most typical daily specials, silos, trial, rounding, etc
Outside: mainly u stations, 800 folds, rollers, membership purchases, nine mails, etc
It is essential to adopt different modes of activity, depending on the level of the store, activity requirements。
Here to remind you that it is important to register these activities, if you don't have any acquaintances, not to say that the product will pass at a low price, but that the value of the price is important, for example, rose soap, which you think you have more refined oil than him and has a higher grade than it, so you signed 19. 9 packages and people signed 9. 9
Iv. Treasure hunters
The commission is promoted in such a way that the product of a predator is as much a cash product as possible, and the commission should not be too low in terms of its own profits。
How to recruit treasure hunters:
1. Forum postings — some fora for shoplifters, recruitment invitations
2. The introduction of a system of incentive ratings to encourage the promotion of predators
3. The introduction of high commissions to attract predators, depending on the explosive product or the construction of the explosive product
4. Registration of activities to attract treasure hunters
5. Strengthening the communication of the predators and joining in the creation of the crowd
6. Cooperation on finding a website
Seven, the shop itself。
V. Drilling exhibitions
Most of the clients are low-cost poor-ass silk shops, which are less frequent, so little is said about drilling shows because they do not want to be sprayed. To give just one example, i bought a cotton jacket on the first page of the diamond hunt
The product was more specific, as it was at that location, and as far as basic sales and data were concerned, the price was low, although it was only $99, with a very high value, and i found it in the middle of october, when i bought more than 1100 in the late part of october to about 10 days in november. The price had already changed to $199, and the monthly sales of the product were still in the range of 1,000 to 2000, which i could not estimate, as there was a double 11 variable in the month. This place isn't the main camp coat, it's a shirt brand。
With regard to the drilling show, let's just say that. Small sellers can try to find something that isn't so popular, or outside. However, the drill needs to be carefully drilled, with the main focus being dirt husks, so that they are not easily touched unless there is major activity。
Conversion
The transformation of shops can be divided into two areas: natural transformation, which is concentrated in three areas: price, base sales (evaluation), detailed pages。
I. Price positioning
(1) whether you are a high-end product or a silk product depending on the profits of your own product and the location of the product
One, you have to consider how much profit you want
What is your consumer population (client group) like
Is your profit pricing acceptable to your client group
To clarify the above issues, price positioning will be considered。
(2) the first page of the natural search, especially in the first five lines of the product price range, can also be viewed separately by shopping malls and market stores to consider whether their products are suitable for promotion, depending on the pricing of others。
(3) based on the price preferred by the general public of the product, graph below
This price positioning shows that it is the preferred price range for the largest consumers in the world, but note that, if priced on this basis, it is inaccurate, as explained below:
1. The sale software is generally used by treasure hunters
2. A number of activities have been declared by treasure hunters
3. Observation of product price positioning on the front page
Analysis shows that most buyers tend to prefer the lowest price level of the most popular price, or the previous price range of the most popular price. Consider analysing these issues, and prices are often the best for their own promotion. There is little to say about basic sales and evaluation, and just do what you do。
Ii. Optimization of detailed pages
It's not just about your transformation, it's about the words that are taken from the details pages, but about the odds, i don't know. More specifically, perhaps later, i would say that i don't want to say too much trouble, but i don't understand. So, what do we do on the detail pages, and the text goes with those:
1. Power of brand stories producers, etc
The first is to increase people's trust, which means that, in the face of real power, all means are paper tigers; the second is to increase the exposure of brands or manufacturers, which depends on how you understand whether it works better than nothing. Try to match your trademarks, shop, factory, warehouse. Don't say those are bad, only lazy people aren't。
2. Product outlets, overall design thinking, corner details and description
These things are expressed in words that you like and appropriate, where a simple picture is put, like a bald parrot, and if it's not a pretty girl, then nobody's watching. With your point of sale, your thinking of such a design makes it easier for customers to resonate, so that the bald parrots (not to me as a pheasant) can fly into the phoenix。
"selling point."
[fig product details -- extremely micro]
3 attribute text description - highlights details。
There is a sentence called detail to determine success or failure, and as to whether it would be appropriate to put it here, it would not be appropriate to understand it. Details, such as size, colour, weight, construction, material, and even the meaning of a colour, need to be clearly expressed in the text, and even resonated with text by rendering。
[phone properties chart -- highlighting details]
♪ imagination description - generating resonance ♪
(1) information on attributes not available on the product release page can be supplemented; (2) some specific meanings, or a description of the scenic text, may be useful to the client, resonance or resonance, and when it resonates, there is a good feeling, and a good feeling will attract each other, and then it will be possible to get together ... To a certain extent to increase the likelihood of a customer being placed on a bill; and (3) to make the buyer more aware, it appears more professional。
4. Description of raw materials, origin of raw materials, etc
That might be more general, like fries, raw potatoes, over. That's not gonna work. It's like, before, i made oil products: rose oil, where your rose came from — bulgaria. So then you can rephrase it... And you can make a prominent presentation with bulgarian and roses。
This is supplemented by the link to the detailed pages: at the beginning of the detailed pages, under the “heart-selection” position that can be set up in the backstage, the link is set, the main push is put together, and a few of the items that are more popular in the store, which was made by the heart of wood, and which now feels like it's a link。
Five, results presentation, results presentation, models presentation
This general person would do it, and a good effect would be to make it easier for the buyer to order, and to a certain extent to reduce the workload of the passenger mm or the passenger gg, the number of presentations, the main effects, the minor effects, the use of the method, the quality assurance period, logistics distribution, after-sales services, etc
But don't exaggerate, don't demean, of course, you want to demean yourself。
These are well done, basically complete, and it is concluded that there is no traffic in new products, no driving, no basics, no basics, no traffic, no price, no price, no price, everything is fine, everything is in place, but the product is the product。
Iii. Marketing
Marketing has a wide range of content and ideas, and is based on different categories and shop orientations. It can then write a special article on marketing ideas and share it with you。
