A problem for many primary sellers who have just opened a treasure shop is that there is no traffic in the shop and there is not much budget for advertising. You're going to be looking around for a way to get the flow, and you're going to study the secrets of the various posts, but many of the posts are too complicated to say anything, and today you're going to talk about the simplest way to help you get the exact flow, which is to optimize your title
The poaching title is usually called the poaching seo, which optimizes the poaching engine, meaning that by opting for the poaching title, the product is ranked higher and the flow becomes larger. I think there's a lot of stuff on the internet that tells you how to find a seo. Why does everyone want to learn so much
1) free: free search traffic through your technological optimization, with no cost。
2) flow accuracy: searches for keywords are people who are interested and in demand, so search flows are generally highly converted。
3) the traffic is huge: people who visit more than 80% of the treasures search directly, and you can imagine how huge it is。
So what's the most important part of seo? Write your title. When a customer searchs for a word, the search engine asks if there's a word in your product headline, and if there's a chance to show it. So what you're going to have in your title is a search for hot words. The headline of the treasure-hunting product can only write 30 words, with every position in the field, and we can get huge search traffic through a reasonable combination。
So what's the hot word for a customer search? We need a search word query module on "marketing" in the official treasure-hunting tool "business staff" (this feature needs to be purchased, so you can focus on the wi-fi public's "george" and reply to the hyena, which will help you search for hot words and send them to your mailbox). For example, if we enter the word "dresser" in the search box, we will have the following results:
As you can see, all the hot words associated with the dress are out (a few hundred more) and there are very comprehensive data. We refer mainly to the first column of the search, the higher the search, the higher the search. All we have to do is pick out the words from these words that fit our product, and we have a chance to get these search flows. How do we choose so many words
1) select words to fit the product function! Do not select words that do not match in kind for flow, so that even customers do not buy them。
2) when you have a lot of words to choose, select some long end words to turn higher! What is long end words? You can understand longer words, such as the term "long sleeves, long skirts, springs and autumns", with a much smaller search volume, but with a higher conversion rate and less intense competition, you will have more opportunities to show up ahead。
You can copy all the hot words into an excel form, delete the words you don't need, and then put the rest of the words in your title. Is there anything to be noticed in the grouping
1) the more important words are put ahead。
2) to minimize the use of spaces or other symbols, which also count as half words。
3) read the title as easily as possible and be more friendly to customers。
4) do not include the words "package mail" and "special price" , which means that a valuing system will read your freight or price rather than your title, and if your shipping cost is zero, even if your title does not have the word "package mail", someone will search for your product, and the poaching will label your product to the right of the price, as follows:
Now you've got a strong piloting title! As your sales slowly increase, your search flow will increase! And that's why we're going to blow it up, and when you're going to blow it up, you're going to have a constant flow of search, and the title optimization is the basis
