We've taken an inventory of sales promotions at all amazon stations before, and we've summarized some of the most common cases of promotions:
Take stock of whether amazon promotional preferences overlap
Today's issue will be supplemented by a promotional tool, the “ordering province”, because participation in the “ordering province” project is a requirement and not all commodities are suitable for the “ordering province” project。
1. Understanding what constitutes “order province” from the buyer's perspective:
Ordering province english: subscribe & save, short s&s. Through the amazon “ordering province”, buyers are entitled to regular and free distribution of amazon goods and to additional discounts in addition to daily low prices. For example, mom needs regular diapers, powdered milk, housewife buys groceries, girls' skins, cosmetics, etc。
Ii. How to locate “ordered” commodities:
On the left side of the first page of the amazon site, the subscribe&save option provides access to all commodities involved in the “order province”。
2. The front-office search box "commodity keywords" + "subscribe and save" search, e. G., "diaper subscribe and save" search for wet urine from the participating "order province"。
Iii. What is the size of the purchase order for the trade details page
Buyers can tick “subscribe & save” on the right side of the commodity details page and select discount strength and distribution frequency。
If the buyer buys more than five commodities (including five) at a time and chooses to deliver them to the same address, the buyer is entitled to a 15 per cent discount. There are many slots available for distribution frequency ranging from one in two weeks to one in six months。
Strengths of the “ordering province”:
The “ordering province” is a win-win affair for customers, sellers and amazons, who receive, at preferential rates, regular and free of freight charges, some of the usual daily goods, which are cheaper and less expensive to buy every time they come to use, and who receive regular deliveries based on your usage, which is why the amazon receives a large number of long-term customers. For sellers, the “ordering province” scheme would then increase buyer loyalty, attract retrogressors in a discount manner, increase the repurchase rate and facilitate the development of links。
How, from the seller's point of view, can their commodities be involved in the “ordering province” plan
V. Qualification requirements for sellers:
To participate in the scheme, sellers must have well-reputable amazon logistics accounts. Since 18 december 2019, the registration of new commodities has been limited to brand owners. If the vendor's settings do not show the option to enable the “order province” and the seller believes that it has the required replenishment, contact the sales partner to support it。
The following criteria are used by the amazon for determining commodity eligibility:
How to register the “order province” plan:
Since december 2019, commodities from eligible amazon logistics vendors will be automatically registered in the scheme. For a limited period of time, the eligible replenishable goods will be automatically registered at a base discount of 0 per cent and the seller will not have to pay any fees。
The seller may withdraw from automatic registration at any time or change the default registration discount。
Viii. How sellers set up discounts:
Not all discounts received by buyers are provided by sellers, and if the requirements are met, the amazon will finance a partial discount。
Vendors have three options for discount strength: 0 per cent; 5 per cent; and 10 per cent; when buyers purchase five or more items, the amazon will finance an additional 5 per cent discount regardless of the discount offered by the seller. Specific discount rules, see figure below:
How sellers view business performance:
Enter the order save page and select the control panel。
X. Common issues
1. What would happen if i changed the discount on commodities
If you lower the discount on commodities, the new order will start at a lower level. Existing orders will be maintained at a higher discount until the end of those orders. If you increase the discount on commodities, existing orders will automatically be moved to a higher level。
How to determine whether my sales have increased since the addition of commodities to the “order province”
For overall sales, download performance reports from the “order province” control panel。
