In recent days, the hammer phone has been reduced. The new machine m1l was processed at the official flag shop of hammer technology in kyeongdong maung city, with a maximum price reduction of $700。
For hammer powder, price reductions are not news. The m1 hammers t1 and t2 have experienced varying degrees of price reductions。
The hammer t1 was put on the market in may 2015, and royon-ho used to say "if t1 is under 2,500, i'm your grandson" and the hammer t1 was down $1,000 less than six months later. On the other hand, rho yong ho is also known as sun yong ho。
The t2 price reduction was similar, with a direct drop of $700 in six months. Today, the m1 series is a continuation of previous traditions。
Actually, the hammer has been silent for some time, and the last big story about the hammer is the cto. Today, when smartphones are increasingly competitive and brands are increasingly concentrated, hammers are almost forgotten。
However, in the recent past, rhoyongho has begun to move again, offering to publish new products, while it has been revealed in the media that the new product is the second generation of nuts and that the price will range from $1,000 to $2,000。
In other respects, rhoyongho has not been restless, and has made a huge gain through his content。
Is there any future for rho yong ho and the hammer
I. The smartphone market is bad
Ro yongho made his cell phone because of the success of mi's cell phone. At that time, neither the english language training nor the nobonets were sustainable. Cell phones are easy to finance, and it's too late to go with old ro。
But it's not like app, you rent a house and you find a couple of programmers. It is a kind of business that requires a supply chain and that requires a considerable amount of assets to do it。
Ro young-ho himself does not know his cell phone, but he can bring in investments. But investors are cautious, so the old man can only be pushed slowly。
In march 2012, luo received an investment of 9 million yuan from the angel investor, wu miyong, which allowed him to bring in a few people to do a ui and a press conference over a year。
It's gonna come out, so investors can see the hammer for cell phones. In may 2013, 70 million yuan in round a investments were received from the white light and strangers。
With $70 million, we could get a decent engineer to develop cell phone hardware, and the hammer t1 was born。
The hammer t1 was developed and investors saw something. In april 2014, 200 million yuan b round of financing was secured from gold-stone investment, haicom creative capital, twilight genesis and king's capital。
200 million won, the hammer t1 could be produced in volume, and the hammer phone。
In june 2015, a billion dollar-class c round of finance was secured from gold-stone investments, long-term investments, entanglement technology, fast-track networks and whale-like capital。
In july 2015, sunin, in association with the ali baba strategy, also invested in hammer technology。
However, starting with the hammer t1, the ugly wife will meet her father-in-law and the hammer will be put to the market. And it turns out the smartphone market is not a good mix。
Because of the delay in the round of financing, when the hammer t1 came on the market, it was near the peak of the smartphone market. Hammer t1 all kinds of premature. And when the hammers come out of t2, the chinese smartphone market is already entering a brutal competitive phase。
It's not easy for the rebels to mix their rice days, and there's no way out
High-priced products are not sold, and low-priced products are undervalued and unprofitable. The hammer's finances have been strained. Lo yongho once pledged shares to ma yun for money to sustain m1 distribution and production。
At that time, the hammer was on the verge of bankruptcy。
In june 2016, according to information released by the nimbaru entire company, chengdu enterprise investment limited, which invested $30 million in hammer technology and held 11. 3 per cent of the shares of hammer technology (beijing) inc., the hammer's net assets were $296 million, a loss of $193 million, and only $2097 million in ownership。
That is to say, if the hammer pays off the debt, it's not enough to pay its employees for the month. It wasn't ma yun who helped. The hammer might have been over。
A new round of financing to allow the hammer to redeem the pledged shares made possible the release of new products。
Ii. New sustainable sources
It should be said that the capacity of hammers to produce products is constantly increasing, starting with hammer t1. If it is not compared to the competition, it is the hammers t2 and t1, m1 and t2, which have been progressive。
But the mobile phone market is changing faster than the hammer. The product was matured when the hammer entered the court in 2014. Today, in 2017, when hardware homogenization and software is fully optimized, there is a small gap in the experience of individual products。
The market goes into branding, channeling, power. The hammers, on the other hand, always rely on the previous round of financing to complete the next round of volume production, with huge annual losses. This is when you get hammers to spend huge sums of money laying out channels for propaganda, advertising battles with ov。
The hammer powder, though still available, was turned into what he hated in a lawsuit, from smashing someone's refrigerator to being prosecuted。
There will be progress on the new hammer, but sales will no longer be expected, and profits will be far away。
If the hammer continues to wander around on smartphones, it is nothing more than financing to make a new one, to lose money, and then the next round of financing, to distribute new items and to continue to lose money。
The hammer was once very close to the new board, but in the current form of capital markets it is difficult for investors who do not have access to the master board to cash。
It's not the hammer that doesn't work, it's the wind。
Iii. There are many opportunities for old luo content entrepreneurship
In the preceding paragraph, old lo tried to make it look good. In fact, if luo had to stand for two more days and wait for the o2o tide, maybe he'd be something else。
Cell phones and cars are harder to do, and it's easier to make the old man's name out of service and entertainment。
Although some people have gone, the aesthetics of rong ho are still there. Hammer launch has been a good ppt。
The ppt at this level, together with the visibility of rong ho, should offer many opportunities for content entrepreneurship。
Whether it's a direct charge to a fan or a certain number of users, it's a commercial for a business. The resources of yong-ho and hammer are now more than enough。
The hammer explores vr, explores games, and these other people don't necessarily make money, but there are plenty of opportunities for rong ho to start a content business based on his reputation。
