What does seo mean
Seo, the short word for the optimization of the search engine, is the "search engine optimization" in english, and in practice we use the most information and knowledge available through seo。
The previous life of seo
Actually, as long as there is a search box, there must be a seo. So many people don't understand what a search engine is. Here i'll give you an example, like chang san, who wanted to buy an apple phone, but he didn't know which one to buy, so he went to 100 degrees to search for the topic "what apple phone is good," and then chang san can see something from the search results, which are in order. A page, b page, c page。
So, as we can see from this, zhang is the most likely to click on the front page, and the most important thing to optimize as a search engine is to optimize the corresponding page to the top of the search results, which is the end of the seo。
The seo has existed for many years and the search engine has been optimized since its inception, which is one of the reasons why seo has been used by extension personnel。
The difference between seo and sem
Then someone might wonder. What's sem? What difference does it make? Don't panic. Let's find out the difference between seo and sem。
Sem, the full name of the search engine marketing, english is search engineering marketing, of course, literally. It actually includes seo, but in the course of our work, we actually optimize the ranking of seo as a keyword (i. E., to capture natural flows through keyword ranking), and sem as a competitive promotion (i. E., to obtain the flow of payments through a fee bid)。
So the question is, what difference does it make
Seo characteristics: free, long-term, low-cost
Sem characteristics: payment, short-term, cost high
We can see from the two characteristics that seo has a great advantage over sem, and that is why, for years, there are still industry workers who are willing to be seo optimists, after all。
What is the main job of seo? (professional offer)
Indeed, as early as a few years ago, companies still had a clear division of jobs in the extension sector, such as those of seo, most commonly seo directors, seo managers and seo commissioners. So the three jobs are completely different。
Director of the seo:
1. Develop a web marketing strategy based on a product strategy, responsible for website traffic and conversion rates
2. Develop and organize the implementation of the corporate website seo programme to enhance search engine traffic acquisition capacity
3. Analysis and summary of competing seo techniques, development of appropriate product optimization strategies and increase of the share of search engine traffic
4. Exchange of traffic, data, reverse links or services with third-party websites or strategic partnerships to increase website traffic and visibility degrees
5. Responsible for setting up and managing the seo team, participating in the management of the company's products, marketing and operations, and providing seo planning coaching
Work of the ceo:
1. Seo strategy development: formulate the seo strategy based on market and competition analysis。
2. Keyword research: identifying and analysing valuable keywords and increasing the ranking of the website search engine。
3. Content optimization: optimizing the content of the website, including articles, pictures and videos, to ensure compliance with seo best practices。
4. Building links: developing and managing external links and enhancing website authority。
Data analysis: monitoring and analysis of website traffic using seo tools and adjusting strategies to improve effectiveness。
6. Technical optimization: ensure that website structures and codes meet search engine-friendly standards and increase reptile capture efficiency。
Work of seo commissioner:
1. Digital marketing of brands
2. Channel outreach and operation: is responsible for the day-to-day operation of brand accounts in various self-serving media platforms (e. G., microblogging, shivering, knowledge equivalent), including content dissemination, interactive responses, data analysis, etc., to enhance brand impact。
3. Responsible for the optimization of seos on and off the site
4. Proficiency in web site set-up and use of collecting software for bulk collection, forgery and mass publication
5. Proficiency with sem to independently complete the basic build-up of accounts and daily optimization
6. Regular follow-up, analysis and evaluation of the impact of replication and analysis of output data。
From the above three jobs, we know that from the commissioner to the director-general, essentially the steps of implementation to management, most of the work of the commissioner and the manager is carried out at the executive level of seo, and more at the strategic level of seo, including management and marketing. In order to be able to work for the seo concerned, they must, as far as possible, take their own seo cases to the corresponding posts。
The seo commissioner currently earns only about $5,000, the seo manager around $6,000-$8,000, and the seo director general earns more than 10,000, and it is believed that this figure will be higher in the northern city。
How new hands do seo: a guide to operating methods
So, seeing that the salary for the seo job is so high, do you have any ideas about doing it, and as a newcomer, how do you do it? Here are the following steps:
Step one, locate your keywords. Combining your business to locate your key words, like you're doing semi-mounted business, so your key words are: semi-mounted。
Step two, user search intentions based on well-defined keywords. For example, a user search for a semi-mounted vehicle, what was his search intent? Is it about the price, or is it the difference between the whole trailer and the half? And we're going to analyze the words that are actually price-related, and that's the intent of the user。
In the third step, the content is written according to the search intent. And then we started to write about the user search, like the key word, half-car price, and we could use it as a topic to write a snob title and attractive content。
Finally, doing seo optimization is not a simple writing or updating of content, and seo optimization (characterization of keywords) is more a technical operation of a system, such as site optimization, layout of the site as a whole, anchor text, external chain, etc. All of this requires serious implementation. Of course, the most important of this seo generalist article is the web site, where other platforms'seo approaches can be described in detail。
Speaking of which, do you understand? If you have any questions, you can contact us。
