The site optimization is divided into in-site and out-of-site optimization, and today we are only talking about in-site optimization. While doing site optimization, we first need to do a site diagnosis, which will make it possible to identify problems with the site and then optimize it. The need for optimization is to find that the website is not ranked and has no traffic, but does not know how to operate correctly. Next is the question of how to optimize a rapid diagnostic website。
For example, i just got a dixon** website, which, in the course of the diagnostic process, looks at the basics of the site and evaluates the content of the section of the site through the analysis of the data of the seo, such as the age of the domain name, space and filing, weight, ranking, etc. It is then basic information about the structure of the station, such as navigation, links, content, etc. Finally, the site's title labels, descriptive labels, keyword labels, etc. Once again, we find out what's wrong with the website. To propose solutions to the problem。
In making this site, there are several problems, which are briefly analysed:
1) checking the speed of website access
We want our website to be as fast as possible, if it opens at 5 to 40 milliseconds. Assuming your website is almost at 100 or so, you're advised to change the server. Its specific page viewing process:
Domain name = > domain name server = > ip (resolution time) = find server (connect time) = > respond to user page request (downtime)
2) see return code: return code set error
Whether or not the website uses a 404 error page, we can enter aaaa at the end of the site。
3. Requiring compliance with search requirements
1 we can look at the page source code and see whether the web title is too long or not the location is unclear. We generally recommend that the web title should not be less than five words and not repeat the content。
2. Viewing titles by recording: the results are available in chinese and english, preferably separately, affecting rankings, and making substations for websites in different languages。
4) see if keywords and content match (can be checked in seo. China. Com)
1 query words match the title: key words should appear in the title, key words should be placed in the title, 3-4。
2. Matching query words to content: keywords should appear on the page。
5) see if content is valuable and consistent with our definition of keyword
Enterprise website: product page and article page。
2 product page: enrichment。
Map of the website
This is the page in which all of your web sites are displayed, i. E., sitemap. Xml, which can also be placed in robots. Txt。
7. Update of original articles
The site must regularly update original articles in order to have a good entry。
There are also a number of details that require better attention and less detailed analysis. And these are the things that we can get through the station master tool, and we can find the problem by looking at the source code。
