I summed up the best model of our life into two words: borrowing, pooling of resources
I think it's not power, it's human nature: thinking; the simplest example: just as many of us feel that many problems cannot be solved, but in fact 99 per cent of them have already been solved; the deepest sense, with a hundred degrees of input, can see a lot of problems that others can solve for you; and a little action, showing the way to think about them。
Nor is it true that you have no one else, that you will not, that the division of labour is a major advance in society, that many people do not understand; and that there will be a qualitative leap in combining your efforts and resources。
We're looking at the following processes:
Know who the target user is, find out where the target user is, learn about the needs of the target user; then design the temptation to respond to the demand, and eventually leverage the extension (this process is important and you need to remember)
The first three problems in the process were solved before us, and the last two were left: designing the temptation to demand, leveraging the promotion
Before turning to these two issues, we would like to give a few examples that you can easily understand:
I started doing adult goods in college, and i didn't have traffic, i didn't know what to do, and i did something interesting: i knew at the time that a college student doing adult goods would be told by a lot of people that advertising directly at school would not be appropriate, and that it might be easy to be thrown away, and people were gossiping, and then i made a couple of particularly beautiful postcards with advertisements on them, and they would be sent by dormitories。
The good thing about postcards is that it's not easy to be thrown away, and the good thing about sending them to the dormitories is that i'm out of town, and i've got a lot of people watching my public sign, and that's the use of force; that's when the strangeness, the so-called "p" device, registered as a stranger, built a group of students to make adult goods, and soon became full。
I don't have a user up there, and i'm using your mouths to spread it, and i'm using a target group of people who don't know each other, and the temptation is their gossip and charade。
When i was a seo service, i still had no users and didn't want to invest. What do we do? Find the target user. There may be a lot of people going to the stationmasters' websites to advertise, and there are too many people to do so; apart from these stationmaster platforms, there are no target user groups that i need. Around the site, there are businesses that build stations and sell space servers。
Then i started to write about seo-related articles by leaving my own contact details, posting them to all station owners ' website platforms, using the traffic from those platforms, using value to attract users, and people who can analyse seo from a professional point of view can help them solve problems, without advertising, and the users come
Then i asked my girlfriend to contact the builders, and i said that i could give you a three-month seo-tracing diagnostic free of charge for the users of your website, and i could give you a 20 per cent share if the users had a deal with me; that was when the seo article was good and my teacher was famous, and people were able to make money while adding value to their own build-up, and they were able to make money, and when they had a home, the users were putting it on, and i came, and there was a flow of it。
That's how i used the value of the articles, the free and the seduction of them, the users of platforms and businesses。
I used to travel around the world with a friend with the best ability to make an airbnb coupon, and she said that many people were searching for the word 100 degrees, and the target users were clearly located; then they did a hundred degrees, and then they did a 100-dob screen, as long as all the messages that came out of a word were our messages, and we got 154 shares of our coupons past users through our information, more than a thousand users a month; that was the flow of all our resources, the temptation being an airbnb coupon。
I've done too many of these, but the pattern is similar, but it's just a shift from traditional thinking. We still have to do something about 9:30 tonight about how we can leverage our resources for outreach, and if we use them, it's a big gain。
How can we promote temptation and leverage
Let's say again:
Know who the target user is, find out where the target user is, learn about the needs of the target user; then design the temptation to respond to the demand, and finally leverage outreach
As we have said before, the more detailed we can do, the better we can find out who the target users are, the channels where the target users are located, the needs of the target users, and even the better we can find out where the target users are. (rules of channel, demand and pain points from the channel)
Then, in response to the pains and needs of our goals, do the most valuable but very low-cost temptations or common interests; for example, how can we design temptations in forums and posters relevant to the target users
We can do e-books and video tutorials that target users need. They make themselves better, they can fit into their advertising; they can't do it, they can do it all. Then they send them through these channels, and then add your tweets or qqqs, grab your own database, get to our own territory, and it's easy。
It would also be useful to make an article on how we analyse the needs and pains of users, after addressing the needs and pains, and to publish them in these forums with our own contact, using value as a temptation to attract users; this could be done on various industry-based platforms; and there would be no comment under the hot content of the platforms where the target users are located。
A lot of people go up there and advertise: bad people, bad channels, bad platforms, why people leave you behind, you'll be dead; good borrowing is all about using homes, platforms, self-interest. Triangular gains are not done well by the little b side. This seductive technique, we'll say when we split the marketing channels
Our users can be around us, within our industry, and across the internet. And i used to say to my friends who were microbusinessers around me, "you sell things first to those who need them."。
Why? One, you can't sell your products to your friends. Two, when you're out doing microbusiness, they don't even support you when you're the one who needs help the most
It's trust that you don't sell the most trusted people, you play the microbusiness; they're your first users, when they think the product's ready to be upgraded to the first old ones and then introduce you to the new ones; because they don't understand the microbusiness, they think the product's good, and they can take time to try it, and you can represent. It's new and old, and your team's in shape。
More effective than you do advertising all day, pulling a bunch of people you don't know, even people you're not interested in。
The best we can do is use the friends and resources that we have around us, and we put our resources together a little bit
And like: your target user is probably at another business, just like i did when i was playing seo, and you're probably there, too, if you play the whole thing: use the household, the platform, the self-interest。
The main point for the integration of power and resources is that the demand and pain point of the target users and channels, the absolute precision with which we are tempted, the absolute mutual benefit between the various actors involved, and, indeed, where there are your target users, where there is your business。
The basic theoretical framework of our entire outreach is over today, starting tomorrow with a detailed analysis of the popular distribution model:
Search engine marketing, software marketing, blog marketing, billboard marketing, forum marketing, classified information marketing, 100% knowledge marketing, 100% library marketing, e-book marketing, video marketing, photo marketing, qqqc group marketing, qqqq space marketing, qqqc marketing, microsoft marketing, micro-cyber community marketing
