The best use of the web site requires, first and foremost, the development of a seo strategy, which runs throughout the seo's work centres. The entire seo process must be planned prior to the implementation of the seo and then proceed as planned. The absence of planning is a confusion, and the absence of strategy is a miscalculation, which is neither desirable nor conducive to the accumulation of experience. So seo optimization requires planning, and strategy development is key。
Analysis of keywords
Keyword analysis is one of the homework that all seoers must have, and large websites, with huge amounts of data, require keyword analysis on each page and, in addition to seo, planning and editing also requires a certain capacity for keyword analysis. We look at the basic principles of keyword analysis:
Survey user search habits: this is an important aspect. Only by understanding the user's search habits can we get my user's search needs, what does the user like to search? With what search engine。
Keywords cannot be too broad: “keywords” are too broad to lead to intense competition, take too much time without necessarily achieving the desired effect and may reduce the relevance of keywords。
3. Keywords cannot be too cold: is it worth optimising without a user search?
4. Keywords are highly relevant to page content: this would be beneficial both for optimization and for users。
Ii. Reverse page optimization
Why is there a reverse optimization? In large sites, the optimal value of pages is generally different from that of small and medium-sized sites. Taking into account a combination of factors (e. G. Branding, page content, user experience, etc.), most of the page optimization of large websites is in reverse order, i. E., final page > topic page > column page > channel page > front page。
How do you distribute keywords across pages
Final page: addressing the long end key word
Topical page: for hot keywords such as “anti-dumping”
3, column pages: for fixed keywords such as "musical auditions"
Channel page: for core keywords such as "music"
5. First page: not allocating keywords, but branding。
Iii. Front-end search engine friendly
First of all, we look at the friendly nature of the ui-designed search engine: it's mainly navigational clarity, and the use of flash and pictures. Generally, navigation and parts with keywords are not suitable for flash and images because most search engines cannot capture flash and the text in the pictures。
2 then front-end search engine friendly: contains the following:
A. Simplicity of codes: search engines prefer simple HTML codes, which are more analytical。
B. Important information forward: keyworded and frequently updated information selects the forward location of HTML to the extent possible。
C. Filtering jamming information: the pages of large websites are generally more complex, with more advertising, cooperation, exchange of content and other irrelevant information, and we should choose to use js, ifSearch engines such as rame filter this part of the information with codes that cannot be identified。
D. Base of code seo: this is the underlying seo job, avoiding HTML errors and semantic labels。
Iv. Internal linkage strategy
Why emphasize the internal linkage strategy? Because the inner chain has the following advantages:
Large-scale web-based big data make the inner chain much more advantageous than the outer chain. While the number of outer chains may be tens of millions of dollars, the advantages of large sites with millions of, if not hundreds of millions of, large-scale web pages are obvious if these big pages are to be built with inner chains。
It is easy to export links between pages on the website。
3. Increasing the efficiency of the search engine's reptile indexing of the website, enhancing recording and facilitating the transmission of power values。
4. Focus on the theme, which gives the keywords of the theme a ranking advantage in the search engine。
In building the inner chain, we should follow the following principles:
1. Control of the number of articles in the inner chain: links to articles can be controlled to the extent of content。
2. Linked objects are more relevant。
3. Increased attention to important web pages: better ranking of more valuable important pages。
